Yes, you heard correctly. Who ever thought you’d hear the word “robot” used in the same sentence of “social marketing?”  Julia Snow of SocialMarketingEast did.

Using online technology xtranormal, Snow created three YouTube tutorials about social marketing–each lasting about a minute and a half–featuring robots. The idea is for anyone to create their own videos or to submit questions that can be addressed in future tutorials.

Below, you can follow part one of the robots explaining what social marketing is and how it’s different from traditional marketing. Part two gives a simplified look at the exchange theory. In part three, the robots discuss segmentation.

httpv://www.youtube.com/watch?v=IB_szszLjbA

httpv://www.youtube.com/watch?v=103DUJeB8Do

httpv://www.youtube.com/watch?v=ent90gapikU

We talk about making our communications innovative, unique and creative; thus, I like how Snow and SocialMarketingEast are doing just that. With the help of robots, perhaps we can better brand integrates these social marketing as a field, as well as educate others about its potential.

*Special thanks to the National Social Marketing Centre (NSMC) for featuring these videos in its latest e-bulletin. You can sign-up for the bulletin at the bottom left of NSMC’s home page.