How can visual media bring healthcare social media to life?
This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Storytelling alone could have been our sole focus, but the increasing prominence of visual media, especially across social networking sites, couldn’t go unnoticed. Posts span visual communication research, content strategy, and storytelling techniques. Continue reading
How can we harness the power of visual storytelling in healthcare social media?
65% of the American population are visual learners. You may want to read that a second time. And should we be surprised? Photos and videos (visual, multimedia content) serve as social currencies online as evidenced by the infographic explosion combined with social network sites bringing this content to bear: Instagram, Tumblr, and Pinterest to name a few. Even Twitter recently updated to offer more visual tweets.
Where do you turn for the latest research on the impact and influence of social media?
This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources. Whether you’re talking with your stakeholders, board, manager, customer, or colleague, being well-versed in the research equips you with the evidence and theory needed to optimize your impact.
What’s the latest social media research you’re reading?
Weekly, Daily, a new social media research report or study is released, competing for our attention and analysis. What are some of the latest research nuggets you’ve found most useful? And what are some of the information sources that help you stay up-to-date as the research works to catch up with practice?
On Wednesday, June 5, SocialButterfly will again host the Health Care Social Media Review, the peer reviewed blog carnival focused on health care social media, curating some of the latest research and resources shared by our fellow colleagues.
How are you rocking social media in just 30 minutes a day? What’s your best tip?
One of my favorite people, Beth Kanter, asked her Facebook community this very question after coming across the latest infographic offering advice on the topic (link to full infographic). Given the expanding waistline of digital content, conversations and online communities, it’s a question experts continue to assess and re-assess, adjusting their daily/weekly routines to “keep up”. You may have noticed I’m a bit “quieter” these days. This is because, in the past year, one of the greatest items I’ve learned mirrors the advice I offered in response to Beth’s question.
This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being. So how do we capitalize on this for health and beyond?
How social is your state’s health department?
Newly announced, the “Social Media for Public Health” Twitter chat will be hosted the second Tuesday of every month at 1pm, EST. The host account, @phsocmed, already has over 50 followers and participants are invited to use the hashtag #SM4PH to chime in. But just how social are our health departments anyway? Research shows we still have a ways to go.
What’s your website’s mobile traffic breakdown?
Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones. The findings come from Adobe’s review of over 100 billion visits to 1000+ websites world-wide, showing 7% of traffic is driven from smartphones, with tablets edging them out at 8%. The reason? While smartphones are more common, adobe found that users preferred tablets for more in-depth Web browsing.
image courtesy of swamibu
What’s in a name? That which we call rose. By any other name would smell as sweet.
“I really think that it is time to rename the movement.” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance.