#read4change

In September 2009, with some inspiration and a desire to create deeper connections with the talented online community, SB launched “read4change,” an online social change book club–where anyone can participate.

Once a month–using the Twitter account @read4change and the hashtag #read4change–do gooders, social changers, nonprofiteers and the like gather around the last Wednesday of the month and read a social change-themed book. The hope is to have authors or experts join us in the conversation as a unique opportunity to have meaningful conversations in a meaningful way.

Everyday–Be on the lookout for #read4change challenges where we identify ways where you or I’s reading can have a direct impact into a positive change. It might not be everyday, but we’ll do our best. If you or your organization has an action you want highlighted, just shoot me an email or direct message.

Bonus: Any funds raised through our online bookshelf (run through Amazon’s Associates program) will be donated to a charity of the group’s choice at the end of the year.

Ways to Get Involved

  1. FOLLOW us @read4change on Twitter.
  2. RECOMMEND a book or monthly themes. Email me at socialbutterfly4change@gmail.com.
  3. VOTE each month on which book we should read. The top book will be chosen.
  4. READ the book or browse our bookshelf to see what we’ve recently discussed.
  5. DISCUSS the books with us on Twitter the last Wednesday of the month at 8PM EST using the #read4change hashtag.

All Stars

Shoot me an email if you want to be on the #read4change All Star list. This means you plan to partake in 3 (at least) of our 11 chats this year and you be given some link-love from this page.

2010 Reads and Info

February–Approach to Change:  Empathy + CSR

You Chose: Wired to Care
Special Guest: Wired to Care’s Pete Mortensen
When: Weds. Feb. 24, 8PM EST
Description: We’ll chat about how the concept of empathy can revolutionize our organizations and our causes. We’ll also examine the impact and role empathy can have on corporate social responsibility as an approach to change–given Chase Bank, Pepsi, Disney and other current initiatives, CSR may be the name of the game.
Missed the event? Read this recap and summary.

Notable, but not chosen (this time):

March–Going Green

You Chose: Hot, Flat and Crowded by Thomas L. Friedman
Special Guest: TBA
When: Weds. March 31, 8PM EST
Description: What does going green mean? We’ll focus on what this means for our world and our causes–and how we can respond to this call-to-action. Fueled with insight and sparked by the argument Thomas Friedman makes in this notable book about climate change and the role of energy, this is sure to be one discussion you won’t want to miss.

Notable, but not chosen (this time):

April–Social Entrepreneurship (Weds., April 28, 8pm EST)

VOTE (Voting ends March 30)

May–Stories of Change (Weds., May 26, 8PM EST)

June–Economics (Weds., June 30, 8PM EST)

July–The Big Screen (Movies) (Weds., July 28, 8PM EST)

August–Inspiration and Motivation

September–Today’s Woman

October–Global Issues

November–Back to Basics

December–Enjoy the Holidays (no book)

Future Topics

  • Millennials Rising
  • Domestic Issues
  • Get Jiggy. (Music)
  • Recommend one. (see below)

Recommend a Book or Topic

The book club is like any other book club–the group decides what book to read. Now, we are also doing continuous voting so we have more time to read and more time to vote. I am limiting the choices to five, so If you don’t see your book on there or if you’re book isn’t chosen, no worries. While this looks like a complete calendar, it is only “final” about 3 months out, so we can revise and move books and topics around, so stay tuned. Also–some books might not get included as the goal of the club is to focus on social-change-do-gooder books. Both non-fiction and fiction. To recommend a book or topic, fill out the form below or email me at socialbutterfly4change@gmail.com.

*Browse our #read4change bookshelf to see a list of all the books that have been recommended.

[form to be added]

Past Books

Disclosure

Just because a book is on the above list or on the bookshelf, does not mean that I, Alexandra Bornkessel, recommend or endorse the book. This is a community thing.

Alexandra Bornkessel

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

Email: socialbutterfly4change@gmail.com

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#read4change

Each month, lovers of books, people and making this world a better place gather online to discuss a social change-related book–its story, its info and how it can be applied towards our work.

Next Chat: March 31, 8pm EST

Topic: Going Green

Featured Book: Hot, Flat and Crowded

Special Guest: TBA

Want to join? Follow @read4change on Twitter and use the #read4change hashtag.

Learn More: ...And vote on upcoming books.

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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.

If you have questions, comments or concerns, email me at socialbutterfly4change@gmail.com.


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