SocialButterfly

Author

Alexandra Bornkessel

“Some may call me idealistic, but I believe when a person is cultivated with the belief that they can achieve anything, that anything is possible…it is infectious. My hope is to inspire others to continue learning and to continue growing, so that they may fly. And with them, others may join into the exciting field of social marketing.”

Hope is not what you expect–it is a dream much bigger. In changing our communities and the world around us, we have expectations, desires, wants and even desperate needs. But, what we are doing individually and together to influence and create change for good is a much bigger dream involving many. I’ve found social marketing is a framework that can make these dreams a tangible reality.

Why We Should Meet

• Curious how social marketing can help you better address the issues you care about?
• Want clarification on the terms social marketing versus social media marketing?
• Working to influence an audience’s beliefs, attitudes and/or behaviors?
• Passionate about the non-profit sector and the do-good tech community?
• Interested in the social marketing field and wondering where to start?
• Wondering how social media fits into your social marketing approach?
• Live in Washington D.C. and want to gab over lunch?
• Are you a fellow blogger and love making new friends? Good news, so do I.
• Let me introduce myself.

About the Author

My background is in journalism, as that is my undergraduate degree. I use to always want to write for a bi-lingual paper. So, I did. I wrote for a bi-lingual, bi-monthly (Spanish and English) paper and covered the growing Latino community. Seeing the community strive and work to advance a better quality of life and the huge barriers before them, I realized I did not want to report on the issues and remain objective, but want to play an integral role, influencing change for the better. So, I switched to advertising and discovered the under practiced, under developed, niche industry of social marketing and immediately knew I found my calling.

Now, I have years of experience on both sides of the fence, client and agency, grassroots, local, state and national initiatives…and continue to grow. Though I may be young in years, my passion, knowledge and experience are quite matured and continue to take flight. Currently, I work at a social marketing firm outside of Washington D.C., where I combine my belief in social marketing with my skills in social media marketing to help government agencies, non-profits and foundations meet their goals and objectives.

Feel free to contact me at abornkessel@fly4change.com.

Upcoming Presenting Events

October 2010, The Institute, Emory University
December 8-9, 2009 – Chairing the Advanced Learning Institute’s “Social Media & Government” Conference
May 19, 2009 – Engaging Diverse Youth through Interactive Marketing and Media, Georgetown University
March 24, 2009 – Fusing Traditional and Social Media: 3 Case Studies from the Nat’l Institute on Drug Abuse
March 3, 2009 – Fusing Social Marketing and Social Media Marketing, Yale University
February 11, 2009 – Social Media Club: Engaging the Health World through Social Media, Washington D.C.
October 13, 2008, BlogHer Reach Out Tour, Washington D.C.
September 29-30, 2008, World Social Marketing Conference, Brighton, England
September 6, 2008, American Independent Writer’s Workshop, Fairfax, Virginia
April 4, 2008, Be the Next Wave Take Action Summit, Washington D.C.

Kudos

Monica Evans Names SB is her #BrazebBlog Crush
Beth Kanter names SocialButterfly as one of the Top 10 Nonprofit Technology (NPTech) and Social Media for Social Change Blogs
Amy Sample Ward’s Reflections on SocialButterfly and Blog Action Day
AdAge Power 150 List
ReadWriteWeb Government 2.0 Guest Columnist
Meet a SocialButterfly Who is Passionate About Non-Profit Causes, BlogHer Interview by Beth Kanter
Syndicated Blogger at BrazenCareerist.com
Marketing 4 Good Interview, Jonny’s Par-tay by Jonny Goldstein and Scott Stead
Featured blog on Alltop’s Top Social Media Blogs
Featured blog on Alltop’s Top Nonprofit Blogs
Included in the Friday Traffic Reports’ list of Top 142 Social Media Marketing Blog

Education

M.A. Strategic Communications, Social Marketing, University of Missouri
B.J. Strategic Communications, Business, University of Missouri
Tecnologico de Monterrey, Mexico, Guadalajara Campus, Cross-Cultural Journalism ’05

Contact

• Email: abornkessel@fly4change.com
• E-Newsletter: Sign-Up Here to be a SocialButterfly
• Twitter: @socialbttrfly
• Linkedin Profile
• GovLoop: My Page
• socialmarketers.net:
• friendfeed: http://friendfeed.com/socialbutterfly
• del.icio.us: socialbutterfly4change
• digg: Socialbttrfly
• StumbleUpon: Socialbttrfly
• BlogHer: SocialBttrfly
• BlogCatalog: SocialButterfly
• BackType: SocialButterfly (Alexandra Rampy)
• BlogCatalog: SocialButterfly

People I’d Recommend:

Derek Hidey (aka Alex Taldren) for his technical Web support.

Thanks

My God who celebrates change for His people.
My mom for all her encouragement and inspiration–she is the original socialbutterfly.
My husband for all his support, love and understanding.