Tag Archives: Public Health

Crossing the line or a Creative Cross? MySpace Research with “Dr. Meg”

Have you heard of Dr. Meg? Maybe not, but if you’re a teen on MySpace you may have. Interesting research that was first published in the January issue of Archives of Pediatrics & Adolescent Medicine showed that adult supervision of MySape can raise adolescents’ awareness of how accessible their profiles are online.

To come to this conclusion, Dr. Megan Moreno, a pediatrician and adolescent medicine specialist at the University of Wisconsin-Madison, and fellow researchers, embarked on two separate studies to explore this issue further. Both research studies are to 1) encourage increased parental and adult supervision by family and friends, and 2) to potentially encourage similiar outreach approaches.

Dilemma: To Cross or not to Cross the Ethical Line

The research is very interesting, however, I feel an ethical discussion must be had. I am not saying Moreno’s approach was wrong or right, but I think we should slow down and discuss it further to learn and develop best practices, as well as ethical guidelines, especially since others may adopt this practice towards younger youth.

Headlines have buzzed about “Busybody Dr. Meg,” concluding that this outreach and behavior-change may offer hope to future, similiar methods being implemented by others. To me, I feel there can be high-levels of concerns with a universal application of this approach unless the strategy and concept is stretched. Including, but not limited to – the age those being contacted, how people are being contacted, the language and type of approach involved, the privacy and the stalking-like component, among other items. Additionally, does it matter who, as in which type of organizations embark on this strategy? For example, I can foresee potential problems if adopted by government health agencies and citizens’ concerns over freedom of expression. Curious on others’ thoughts on this! ๐Ÿ˜‰

Background About the Studies

Study 1. For the first, researchers located 190 MySpace public profiles in a single urban ZIP code, randomly selected from 10 U.S. Census areas with the lowest average income because researchers wanted to target adolescents who might have less access to doctors.

All the users involved revealed that they were 18 to 20 years old and their pages included three or more references to sex, drinking, drug use or smoking. Of the 190 profiles selected, half were sent “Dr. Meg” e-mails. After three months, 42% of those getting a “Dr. Meg” e-mail had either set their profiles to “private,” or they had removed both sexual or substance usage references. 29% of those not contacted made changes over the three-month period.

Study 2. In another study, Moreno and other researchers looked at 500 randomly selected MySpace profiles of 18-year-olds nationwide and found that more than half contained references to risky behavior such as sex, drinking and violence.

Your Turn: Crossing the line or a creative cross?

What do you think? I agree that there is a growing issue and concern for online safety and online identity of teens, youth, young adults and people in general, and this is an interesting new development to the field. How can you see this approach being adopted by your organization, or what would be your reaction if you were approached? Am I over-reacting?

photo credit: LoonSky

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Blog Action Day: What is Public Health? What is Poverty?

In honor of today’s Blog Action Day on poverty, here is a background on poverty and how social marketing can be applied, as I saw broken down by Philip Kotler himself at the World Social Marketing Conference.

Additionally, join over 40 of DC’s influential changemakers at Buffalo Billiards at DC’s 1st Changeblogger meetup. We will recognize and commemorate Blog Action Day, connect with Alex Steed’s social change tour, mingle and share re: living and working for positive change.

What is poverty?

In researching the answer to this question, I couldn’t escape the purpose behind a campaign by the Association of Public Health Schools and the Pfizer Foundation recently created called “What is public health?” This campaign works to better brand ‘public health’ to the public, while also raising awareness, education and encouraging participation in the public health conversation. Participants are asked to put red “This is public health stickers” on items that they feel represent public health. My challenge: What would this look like if the question: “What is poverty?” was asked?

Early Solutions to Poverty

Kotler listed 4 early solutions to poverty: alms programs, workhouses for the poor, deficit financing and economic development. With these solutions, four major strategies reveal themselves to reduce poverty:

  • Economic Growth Strategy
  • Redistribution Strategy
  • Massive Foreign Aid
  • Population Control

As Kotler continued to outline, he stated the “Two Main Thrusts” used to alleviate poverty are population control (from contraceptive campaigns, to abortions, education of women, industrialization to passing laws restricting the number of children) and improving the support of povert-escaping behavior. This umbrellas micro finance and empowerment, education and health programs.

The Goal

As part of the Millennium Goals, the World Bank and the United Nations have 8 goals and 17 targets to alleviate poverty (Kotler). One goal is to eradicate extreme poverty and hunger by:

  • Cutting in half the proportion of people whose income is less than a $1 a day.
  • Halve the proportion of people who suffer from hunger.

Why Care?

Everyone hears we need to solve poverty, but my eyes were widened as to WHY we need to solve hunger. And, this goes beyond the humanity of reasons, but puts some more solid evidence to the issue. Kotler spoke of these 6 reasons:

  1. Sympathy and compassion about wasted lives.
  2. Poverty drives some poor people into crime and terrorism.
  3. Poor are more prone to health problems and spreading of disease.
  4. Poor are more likely to follow demogogues.
  5. Poor nations can collapse into “failed states” that cannot pay their foreign debt.
  6. The poor are an untapped trillion dollar market opportunity.

Why Social Marketing?

Kotler, along with social marketing expert Nancy Lee, both are literally writing the book answering this part of the poverty question. I personally can’t wait for the book to come out because I truly believe that social marketing provides the right tools for us to solve global issues such as poverty. In the presentation, Kotler identified a 6-part framework as to how social marketing can be applied to the poverty issue. However, in the book, a larger and more developed framework is offered, as well as further context of the issue.

So, back to the challenge. How would you answer this question: What is poverty?

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Bulletin: Updates in the Social Marketing Field

Word is – developments are on the move…

  • According to Craig Lefebrve’s recent blog post, we should expect to hear more about a social marketing association at the CDC’s 2nd Annual National Conference in August and also at the World Social Marketing Conference in late September. This. is. very. exciting. =) Comments, ideas, suggestions, feedback, (you get the picture)…are encouraged on the social marketing wiki.
  • The NSMC in the U.K. has announced that it’s developed the 1st set of occupational standards to apply to the social marketing field. These will also be formerly introduced during the World Social Marketing Conference in September.
  • As of Friday, July 18th, Prof. Alan Andreasen announced that there are currently 1,758 subscribers to the social marketing listserv.
  • The summer 2008 issue of the Social Marketing Quarterly has been released with some amazing content including a cover story about “Talking with Your Teen About Drugs,” as well articles about an integrated model for social marketers, survey results regarding international social marketing trainings, commentary from Stephan Dann, Nancy Lee, Michael Rothschild and Alan Andreasen regarding the new adopted definition of marketing by the AMA, and an in-depth look at the issue of flu vaccination.
  • For those in Washington D.C., there is a new exhibit being shown at the National Academy of Sciences titled “An Iconography of Contagion,” which is displaying public health posters since WWII.
  • Emerson College recently announced a new tenured-track faculty position in health communication and social marketing, starting for the 2009-2010 school year. Job description posted here.

Stay tuned for the next edition of The Bulletin!

photo credit: jceddys
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Social Marketing Blogger Neighbor Hailing All the Way from Argentina

Meet Vanessa Mason. She’s living purposefully, making a difference, doing what she believes in …and working in Mozambique!

Currently, a small number of social marketing (true SM) bloggers exist. Two of the greats, Nedra Weinreich and Craig Lefebrve are both amazing, but I was thrilled to also learn about Vanessa’s passion and knowledge for public health and social marketing as well. Thus, I nominated her for this week’s Blogger Neighborhood, as she is new to the block, and we need her help!

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Blog/Site Name: Subject to Change

Blog Topics: social change, public health and observations about my experiences abroad

About the Author: After graduating from Yale University in 2006, Vanessa headed to DC, searching for a job that would allow her to be of service to disadvantaged populations. After working for a government contractor in health communication, she packed her bags and volunteered in Mozambique, assisting in a capacity building program for Mozambican NGOs working in HIV/AIDS. She currently lives in Argentina as a volunteer with a community health center that treats HIV patients.

Vanessa is passionate about public health, especially in developing countries, which is the perfect outlet to feed her love of travel and social change. Her blog features observations about social change through the prism of public health.

If you could live on any street, what would that street be named and why?

Sustainable Change Lane. The more I learn about social change, both through reading and my volunteering experiences abroad, the more I see the need to implement social change that can be sustained within the community without the continued intervention of outside funds and staff.

Who would be your dream real-life neighbor?

Dr. Paul Farmer. I just finished reading his book Pathologies of Power. I was amazed at the level of dedication that he has to helping the poorest of the poor have access to adequate health care. His organization, Partners in Health, does some amazing work all over the world.

If you customized your own license plate, what would it say and why?

TRY AGN. If you are working in social change, it is easy to get discouraged by the numerous obstacles. It is hard to see the faults in the world and know ways to correct them, yet still not be able to bring about change. I think that the license plate is encouragement that we need to keep trying because that is the only way that we will see any changes.

What would you gift to a new neighbor as the perfect welcoming gift?

I think plants are always good; they make white walls seem less sterile. Paper whites are good because they are easy to take care of and smell nice.

What’s your favorite blog post and why?

I think that it is a pair of them. The first, Meet Sylvia, was my attempt to talk about the wonderful people who I have met here and well as sharing my personal challenges with my work. The second post, Give Life 101 – Organ Donation, was inspired by my desire to make something positive out of the sad situation that I faced.

What’s one lesson you’ve learned from blogging?

I have been amazed at the possibility to make personal connections through blogging. It has been an unanticipated yet wonderful benefit.

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Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to โ€˜Get to know your neighbor,โ€™ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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Social Marketing l Nonprofit: Conferences, Events and More

This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)

Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?

httpv://www.youtube.com/watch?v=ADxCCpV5aVU

Conferences

June 2-4, 2008
Social Marketing University:

Objective: Train, teach and engage social marketing practitioners
Host: Weinreich Communications Location: Washington D.C.
Registration Contact: Nedra Weinreich, training@social-marketing.com

 

June 15-21, 2008
Cannes Lions International Advertising Festival

Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
Location: Cannes, France
Registration Contact: Online Here

June 18-21, 2008
18th Social Marketing in Public Health Conference

Theme: Translation * Dissemination * Change
Host: University of South Florida Location: Clearwater, Florida
Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.

June 22-24, 2008
Social Tech Training

Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
Registration Contact: Sarah Pullman, info@webofchange.com

July 14-16, 2008
2008 International NonProfit and Social Marketing Conference

Theme: Partnerships, Proof and Practice
Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
Registration Contact: Kelly Andrews, kellym@uow.edu.au

July 14-16, 2008
2008 AMA NonProfit Marketing Conference

Theme: Telling Your Story: From Vision to Results
Host: AMA and the AMA Foundation Location: Washington D.C.

August 12-14, 2008
2nd Annual National Health Conference on Health Communication, Marketing and Media

Theme: Engage and Deliver
Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com

September 29-30, 2008
1st World Social Marketing Conference

Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
Host: International SM Organizations Location: Brighton, England
Application Deadline: February 29, 2008 Time: 2 days
Contact: srm@uleth.ca

December 1-3, 2008
Australian and New Zealand Marketing Conference 2008

Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
Contact: ANZMAC2008@uws.edu.au

Workshops

July 10-12, 2008
2008 Montana Summer Institute for Social Norms Practitioners

Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
Host: Most of Us Location: Bozeman, Montana
Application Deadline: April 7, 2008 Time: 3 days
Contact: Jeff Linkenbach, Ed.D

July 13, 2008
4th Annual Summer Institute for Social Marketing & Health Communication

Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
Host
: Emerson College Location: Boston, Massachusetts
Application Deadline: May 1, 2008 Time: 5.5 Days
Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu

More

  • Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
  • Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
  • The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
  • Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.