Social Marketing Blogger Neighbor Hailing All the Way from Argentina

Meet Vanessa Mason. She’s living purposefully, making a difference, doing what she believes in …and working in Mozambique!

Currently, a small number of social marketing (true SM) bloggers exist. Two of the greats, Nedra Weinreich and Craig Lefebrve are both amazing, but I was thrilled to also learn about Vanessa’s passion and knowledge for public health and social marketing as well. Thus, I nominated her for this week’s Blogger Neighborhood, as she is new to the block, and we need her help!

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Blog/Site Name: Subject to Change

Blog Topics: social change, public health and observations about my experiences abroad

About the Author: After graduating from Yale University in 2006, Vanessa headed to DC, searching for a job that would allow her to be of service to disadvantaged populations. After working for a government contractor in health communication, she packed her bags and volunteered in Mozambique, assisting in a capacity building program for Mozambican NGOs working in HIV/AIDS. She currently lives in Argentina as a volunteer with a community health center that treats HIV patients.

Vanessa is passionate about public health, especially in developing countries, which is the perfect outlet to feed her love of travel and social change. Her blog features observations about social change through the prism of public health.

If you could live on any street, what would that street be named and why?

Sustainable Change Lane. The more I learn about social change, both through reading and my volunteering experiences abroad, the more I see the need to implement social change that can be sustained within the community without the continued intervention of outside funds and staff.

Who would be your dream real-life neighbor?

Dr. Paul Farmer. I just finished reading his book Pathologies of Power. I was amazed at the level of dedication that he has to helping the poorest of the poor have access to adequate health care. His organization, Partners in Health, does some amazing work all over the world.

If you customized your own license plate, what would it say and why?

TRY AGN. If you are working in social change, it is easy to get discouraged by the numerous obstacles. It is hard to see the faults in the world and know ways to correct them, yet still not be able to bring about change. I think that the license plate is encouragement that we need to keep trying because that is the only way that we will see any changes.

What would you gift to a new neighbor as the perfect welcoming gift?

I think plants are always good; they make white walls seem less sterile. Paper whites are good because they are easy to take care of and smell nice.

What’s your favorite blog post and why?

I think that it is a pair of them. The first, Meet Sylvia, was my attempt to talk about the wonderful people who I have met here and well as sharing my personal challenges with my work. The second post, Give Life 101 – Organ Donation, was inspired by my desire to make something positive out of the sad situation that I faced.

What’s one lesson you’ve learned from blogging?

I have been amazed at the possibility to make personal connections through blogging. It has been an unanticipated yet wonderful benefit.

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Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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Britt Bravo and SocialButterfly Unite Changeblogger Community

In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who:

“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”

On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists. Then a facebook group was created. Now, we are organizing our list further. I have created a Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, create a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.

The first idea pitched is develop a changeblogger logo. Thus, we are launching a Changeblogger logo contest! Check out the wiki for more details.

Currently, Britt is planning a Changeblogger meetup to correspond with the BlogHer conference in San Fransisco. At that conference, Britt is facilitating the Birds of a Feather session for Green, Social Change & NPO/NGO bloggers, Friday, July 18th from 10:30-11:45 AM. And, I plan to add a Changeblogger meetup to correspond with BlogHer’s Reach Out Tour in Washington D.C later this year in October.

So join the wiki and stay tuned for more ways to take online communications –> offline.


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How One Non-Profit Re-defines the Art of Story-Telling

Eglantyne Jebb

Eglantyne Jebb

Have you ever heard of Eglantyne Jebb?

Yea, me either. Until my friend Marc over at Osocio emailed me about a new stunning campaign: Lessons in Leadership. Made by the non-profit organization Save the Children for our Australian friends, the campaign highlights the story of Eglantyne Jebb, her mission and her legacy citing:

“A women born over a century ago, that you’ve probably never heard of, and whose achievements you will never forget.”

In brief, Eglantyne Jebb wrote the book Cambridge, a Study in Social Questions in 1906 based on her research and experiences. The book was well before its times and reflects many modern social marketing themes. Jebb went on to found the International Save the Children Union in 1919 and became a leading proponent for children’s rights.

A major cornerstone of Jebb’s work was her insistence of a planned, research-based approach to social welfare, war relief efforts and primarily children’s rights. She drafted the main declarations necessary for the international community to put priority on children’s rights. Later, these declarations and the Children’s Charter Jebb drafted became known as the Declaration of the Rights of the Child and was adopted years later by the League of Nations.

This interactive story takes you on a journey through 12 lessons in leadership, while also sharing with you the story of Eglantyne and how one individual can make a difference. I could describe more of the story, but the video does a much better job. Enjoy!


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My 4th of July Surprise

I apologize for being very MIA the past few days…it’s not like me. But, I had one of those once-in-a-lifetime moments happen over the holiday weekend:

I GOT ENGAGED!

Yes, this bog is about social marketing. Yes, it’s also about social media. But, for this small 300-word post, I’m going to share a BIG slice of my life with you. My favorite holiday is the 4th of July, and I just moved to Washington D.C. in January. My parents are my best friends and my boyfriend (now fiance) is the love of my life.

Jack Vettriano

Thus, the rents planned a 4th of July trip to D.C. for their first-ever visit to where I now call home. Little did I know that my now-fiance was plotting the whole time to pop the big question. A dinner cruise, a fancy red dress, the song ‘Lady in Red,’ (played by Dennis the piano player who learned the song just for this occassion), dancing and fireworks later….I was engaged. and it was all a surprise.

Life. Is. Great. =)


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An Afternoon Conversation Calls Me Back

I’m starting another series. Apparently, I like series. But I think readers do to, because it helps you know what kind of content to predict. Or, so Seth Godin tells us.

Today, I was fortunate enough to connect with one of SocialButterfly’s consistent readers at the Ad Council. I want to thank him through this blog as the conversation inspired me to start this new series: Social Marketing Classic Campaigns.

campaign

A month now into my ‘official’ new full-time role at work, I have slightly gotten a bit side-tracked in my enthusiasm for social media, that the true ‘social marketing’ aspect of my blog has been lacking. Thus, to complement the Social Media Highlight series I have, I’m starting this new one.

This afternoon’s conversation reminded me of what I think would be a DREAM job –> having the ability to brand social marketing, to further the field, to expand its practices and applications, to share its tool belt with those across industries and across nations, and to inspire more SocialButterflies…so to speak. =) But this can’t be accomplished alone, and we all play our part.

Thus, stay tuned as every other week I am going to showcase a classic social marketing campaign, and highlight movements in the field. Through this, I hope to elaborate on social marketing’s theory using real-world examples. As, I also realized this afternoon, that I’ve been focusing a lot on the promotional efforts of social marketing, which is a trend of the field and not just myself. Thus, I hope to highlight some really great campaigns.

It might be a small step towards the dream, but small steps can end up coving a large distance! If you have some ideas on some you’d like to see featured, feel free to post a note. Until then, social marketers unite!


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What’s Your Social Media Ritual? Sharing My Own 15-Steps

fireworks

At work, we’ve been talking a lot about the information scans we all do on our own…who we refer to, which sites are the best, the most useful feeds, etc. So, now, out of curiosity and from inspiration gained from Chris Brogan’s recent post: “Where I Learn More,” I’m asking: Where do you go to learn?

Brogan’s article is great, as in it, he talks about the role of influence and asks us to reflect on what influences what we learn, think, behave and believe….so close to a social marketing (the real social marketing) question my buttons were popping with techy-excitement.

Here is my average, daily, social media ritual.

Please share me yours, and perhaps we can both expand our horizons a little. =)

  1. Check my work e-mail account. Its true fellow co-workers.
  2. Check my regular Gmail account. I get various e-newsletters and feeds here such as the Ad Council Creative E-newsletter, emails from the Social Marketing listserv, Chris Brogan’s new e-newsletter and others.
  3. Check my blog email account. I get various e-newsletter and feeds here that help me stay up to date on the social media, nonprofit, and social marketing arena. Some of my favorite includes Nedra Weinreich’s Spare Change Blog, Beth Kanter’s blog/wiki, and Ogilvy PR’s 360 Digital Influence blog.
  4. Check my Bloglines feeds, to see what good posts are up and published.
  5. Check out both the nonprofit and the social media categories on Alltop.com
  6. Do a scan of: TechCrunch, Trendspotting, Read Write Web, Osocio, Non-Profit Times, NextGov, BrazenCareerist, Social Times, and others. This can depend on the day and the topic I’m currently investigating.
  7. Check old Twitter feeds I may have missed. Especially key feeds from @GeoffLiving, @Nedra, @chrisbrogan, @scobleizer, @rww, @abfdc, @allllll the others I follow on Twitter. Really, it’s a community working together and sharing. It. is. awesome.
  8. If it’s a Monday, I check out the Carnival for Non-Profit Consultants.
  9. Check in on Linkedin to see if anyone new I know has joined or connected. The homepage on Linkedin is becoming increasingly fun.
  10. Surf around the NonProfit Blog Exchange if Emily has posted some great new posts.
  11. Then, it’s on to the social bookmarks. I check my delicious, both my networks and my subscriptions. Oftentimes, those I am connected to are in a similar field or have similar interests, so thank you everyone on del.icio.us.
  12. Then, I spend a little time on Digg, and may occasionally check in on StumbleUpon. I’m really liking Mixx more and more too, though, there doesn’t seem to be as many people on it.
  13. I check up on the scoop of my work’s internal wiki.
  14. Check meetup.com for upcoming events and opportunities to take online connecting –> offline.
  15. More scooping that I probably, and I apologize, didn’t list. Though, if I remember more, I will place in the comments. There’s always MORE to learn and MORE resources to discover. =)

Important note to make: This is just the listening phase.

About the listening phase. I might do some or all of this ritual depending on the day and the time. The point is though, that my ritual is…I am always listening. Always checking in. Always asking questions. Always working to seek answers.

The FUN part, is taking it all in, reflecting, and creatively organizing the content and information in your head to implement innovative, effective communications. And, when I really want to *get wild,* I reflect further, beyond the field of communications, social media or marketing…but more to what Chris mentions, about influence. About change. About society. About trends. About what it all means.

Photo Credit: Flickr, Elias Pirasteh


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This Blogger Neighbor Doesn’t Clown Around about 52 Ways to Change the World

Or does she? 17 year old Julie Zauzmer is more than you’re average high schooler, and she’s more than your average clown. She’s working to change the world one way at a time, and hoping to inspire you to do the same. Enjoy!

Note: Soon, a badge will be available for past and future Blogger Neighbors to place on their site if they choose, so stayed tuned for updates. =)

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Blog/Site Name: 52 Ways to Change the World!logo

Blog Topics: I feature one quick, fun, and easy way to bring charity into your daily life on each episode of my weekly podcast, 52 Ways to Change the World!

About the Author: Julie Zauzmer is a seventeen-year-old high schooler who lives in Pennsylvania. Along with community service, she loves reading, writing, and languages, and she hopes to be a writer someday. Her podcast, 52 Ways to Change the World!, has currently been downloaded over 1,600 times, both from her website, www.52ways.org, and from iTunes.

If you could live on any street, what would that street be named and why?

Family Drive. My brother and sister are really my best friends, and I hope that we will all live near each other when we grow up.

Who would be your dream real-life neighbor?

I would love to meet one of my favorite authors in person someday. Some of my favorite living authors are Andrew Clements, Dan Brown, Jodi Picoult, and Susan Vreeland. Other favorites include L. M. Montgomery, Jane Austen, and Leon Uris.

If you were in charge of the planning the neighborhood’s block party, what entertainment would you plan? fun and happy clown with clown wig

I am a volunteer clown, so perhaps I would entertain guests by making balloon animals! I would also include a charitable element to the party. For example, I might set up a table with postcards and markers where kids could create cards for children in hospitals. My podcast features ideas like these — you can make charity a fun and easy part of just about any daily activity!

Photo Credit: Flickr, SmileyTD

What first prompted you to blog?

I first came up with the idea for 52 Ways! when I learned about the website Goodsearch.com. It’s a search engine like Yahoo! or Google, but it donates to the charity of your choice every time you search. I thought this was amazing, so I sent a Facebook message to about 100 friends telling them about this website. I was thrilled when several of my friends started using Goodsearch! This made me start thinking about other ways to use modern media to promote charity, and I realized that I had a lot of other ideas for “ways to change the world” that I wanted to share. Therefore, I decided to create 52 Ways! beginning in January 2008.

If you customized your own license plate, what would it say and why?

ZIPPY. That’s my clown name! Being a clown is one of my favorite unique ways that I help others. With Clowns ‘R’ Us, the clown organization that I am a member of, I visit nursing homes to cheer up the residents and volunteer as a clown at charitable events for many organizations.

What would you gift to a new neighbor as the perfect welcoming gift?

I would bake cookies for them.

What’s your favorite blog post and why?

So far, I have especially liked the episodes “Helping the Homeless,” “A Good Yarn,” and “A Gift From the Heart” because these episodes feature some of my favorite ideas that I really hope people will use in their daily lives; “Bowled Over” and “Shop ‘Til You Drop!” because these episodes feature some of my most creative ideas; and “A Talent for Helping Others” and “Let the Games Begin” because these episodes include a more personal touch and some humor.

What’s one lesson you’ve learned from blogging?

There are always more ways to make a difference! When I first thought of the idea for 52 Ways!, I was worried that I wouldn’t be able to come up with 52 ideas for changing the world, one for each week of the year. However, when I sat down to make a list of possible episode topics, I came up with 20 or 30 off the top of my head! I am constantly looking for more ideas for the show. As I create each episode, I always come across topics in my research that give me more ideas. Also, at the end of each episode, I ask my listeners to send me their ideas. Right now, I have 75 ideas on my list of possible episode topics! I have learned that there is an inexhaustible supply of “ways to change the world.”

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Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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The Government’s A-Twitter: Comprehensive List of Government Twitter Feeds

This post is written in the spirit of social media guru Robert Scoble’s visit to DC and his interviews with political reps to discuss tech policy. Specifically, let’s talk about the fact that the U.S. government is a-twittering. True words, government and Twitter in the same sentence. Scoble reflects in his post here.

Even U.S. President George Bush sent out his 1st Twitter with the help of Sen. John Culberson when Sen. Culberson was showing the President both Twitter and Qik. You can see it here!

American Flag

Government Agencies

For government agencies, most often, the Twitter account is in conjunction with the government’s related blog. So, now, we’re getting government agencies who are not only blogging, but using TwitterFeed to promote the posts through Twitter. I am still rounding up info. to find government accounts on Jaiku and/FriendFeed.

@dipnote – The U.S. Department of State

@govgab – USA.gov, component of their blog, GovGab

@greenversations – The Environmental Protection Agency

@TSABlogTeam – Transportation Security Administration, Based on TSA’s Evolution of Security Blog

@USAgov – USA.gov

@GobiernoUSA – USA.gov’s Spanish Portal

@womenshealth – Womenshealth.gov

@NASA – Well, it’s NASA =) Check out NASA’s Twitter box and find various other NASA Twitter feeds about certain missions including @MarsPhoenix, @nasacolab, and 13 other NASA related feeds!

Government Officials

@BarackObama – Barack OBama

@joebiden – Sen. Joe Biden

@JimDeMint – Sen. Jim DeMint

@SenatorDodd – Sen. Chris Dodd

@ChuckGrassley – Sen. Chuck Grassley (Iowa)

@frankwatson – Sen. Frank Watson

@jiminhofe – Sen. Jim Inhofe (Oklahoma)

@johnculberson – Congressman John Culberson

@MarkUdall – Congressman Mark Udall (Colorado) On his website, he is even implementing his own mini-social network for citizens to join, blog and join county groups!

@TomLatham – Congressman Tom Latham (Iowa)

@neilabercrombie – Congressman Neil Abercrombie (Hawaii)

@ThadMcCotter – Congressman Thad McCotter (Michigan)

@CongJoeWilson – Congressman Joe Wilson

@schwarzenegger – California Gov. Arnold Schwarsenegger

@GovernorGibbons – Nevada Gov. Jim Gibbons

@govgranholm – Michigan Gov. Jennifer Granholm

@johncherry – Michigan Lieutenant Gov. John Cherry

@PeterKinder – Missouri Lieutenant Gov. Peter Kinder

U.S. States

@coloradogov – Colorado Government

@kygov – Kentucky Government

@vermontgov – Vermont Government

@UtahGov – Utah Government

@SCGOV – South Carolina Government

@www_maine_gov – Maine Government

@rigov – Rhode Island Government

Other

@TheWhiteHouse – The White House

@HouseFloor – U.S. House of Representatives

@SenateFloor – The U.S. Senate

@NRSC – National Republican Senatorial Committee

@secgen – The U.N. Secretary General

If I missed any, please let me know and I’ll add them to the list!

Ok, what are your thoughts? Is this a good thing? What does this mean, and how will it affect or impact constituent and government relations? LOVE to hear, =)

photo cred: Flickr, vagabondrhythm


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DC Social Media Event with Robert Scoble and Gary Vaynerchuk

Will I see you here?

The event is now sold out! But many of us social media types in DC are going to go, and I am one of them. If you’re there, I’d love to put a face to the name!

Robert Scoble social media guru

Gary WineLibraryTV

Flickr: urlgrl and chasingfun

Robert Scoble is the social media guru who works at FastCompany TV and runs the infamous blog Scobleizer.

Gary Vaynerchuk runs the highly successful WineLibrary TV.


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Social Media Highlight: Ning is Great, but waiting for Relevance

Next up in the Social Media Highlight Series, where I sign-up for a certain social media site/app/platform, use it for a couple of weeks and offer a reflection on my thoughts and experience, is the social network Ning.

Ning LogoAbout: Ning was co-founded by Netscape founder Marc Andressen and onetime Goldman Sachs banker Gina Binachini in 2004. It’s software enables anyone to create their own social network based around any idea, topic or mission. There are Ning groups about hobbies, gourmet food, geographic locations, causes and more. Interestingly, 50 Cent has his own Ning with over 100,000 members. Ning was recently estimated to be worth half a billion dollars with 237,000 current networks and growing at 1000 a day!

NingUse: Ning allows for any user to create his or her own social network. The service is free, and you don’t have to know how to code. Ning is currently all the buzz and is said to have a bright future as more and more capabilities are added onto to service. Currently, Ning can incorporate video, music, discussion forums, google maps, flickr, web badges, and ways to cross promote with Myspace and Facebook.

Demographics: Anyone and Everyone. NING features a diverse group of users that run the gamut in uses and interests. However, according to Quantcast, Ning is especially popular with African-Americans, who make up 75% of Ning’s users. With age, Ning is most popular among users 18-34, followed by users 35-49.

My Rating: 3 out of 5 wings

Rationale:

  • Good:
    • Ning has a lot of potential and is doing a great and innovative service that no one else really provides except for CrowdVine. However, Ning was first, and usually the first gets more brand recognition because it’s well, the first. However, I think CrowdVine has a great promotional strategy of separating it’s call to action for users around groups and events, whereas Ning’s call is primarily more individual based (e.g. “You can create your own network”).
    • Also, Ning is nice because you don’t have to be a developer to use it, there’s numerous groups, it is more niche and interest based than say Facebook of MySpace, and it’s growing.
    • And, if you purchase your Ning page, you don’t have to display ads and more security features can be added.
  • Bad:
    • Though its big and its growing, I didn’t find much on Ning that I thought was relevant to myself. Thus, for the everyday user, it could be too niche-focused. Perhaps I will become more interested when I attend a conference that has a Ning page. I did find the 29-Day Giving Page on Ning which I enjoy, so its not that bad.
    • You have to do some digging once on Ning to find something that grabs you, or, you have to be pointed to use Ning by a certain group.
    • And, when you do want to join, you have to go through a lot of steps.
    • You can join multiple social networks, but then, that’s can become a lot of managing different profiles and group communities.

Social Marketing and Ning:

  • Marketing4Change is one step ahead with their Ning, aka their own social networking site, dedicated to social marketing. You can join them here.
  • There are groups for library 2.0 and numerous groups for those involved in government and health communications.
  • My own ID is SocialButterfly. I like the idea behind Ning. I’m just waiting for when it becomes uber-relevant for something I need. Like, if we would want to create a “Social Marketing Network” and then get everyone to join, that would be awesome. I even saved the Ning name “Fly 4 Change,” just in case. However, not all of us social marketers are connected online…so, I figured it be me and a few of the trustees that I already stay in touch with through blogging, Twitters, email, facebook, etc.

What do you think? How would you rate Ning?


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