Category Archives: Resources


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How YOU Can Attend the Presidential Inauguration of Barack Obama

With the holidays quickly behind us, many are looking forward to the next one: The Presidential Inauguration of Barack Obama on Jan. 20, 2009. Indeed, many companies [at least in the DC area] are giving an added holiday to their employees in recognition of the day!

Other organizations are offering ways for individuals to get more involved and to attend:

The CASE Foundation recently launched a “Change Begins With Me: initiative that coincides with a free trip for two to the inauguration. The campaign calls for people across the nation to visit the CASE Foundation’s Web site and make a personal pledge to “be the change” in 2009 by finishing the sentence “Change begins with me…” No idea is too small or big…whether it’s a personal commitment regarding one’s neighborhood, school, community or world. As an added bonus, this person will also participate in the Washington, DC Martin Luther King Day of Service. To get the creative juices flowing, the CASE Foundation has some other great initiatives that allow one to take action and also lists ways to “be the change” on their blog. Entries will be accepted until 3pm Jan. 12.

The Presidential Inauguration Committee is also offering your potential “ticket to history” to ten lucky winners between now and January 8. To be considered, you just have to answer the question, “What does this inauguration mean to you?” If selected, you and a guest could be flown to Washington D.C., put up in a hotel, and be part of this once-in-a-lifetime event.

Road Trip to Change. On a budget? No worries. Organizers, led by Horace Mackey, are gathering people in over 20 cities together in groups and car-pooling to the big day! If interested, you can still sign up, join the fun and make new friends along the way.

 

What have I missed? Are there other contests/opps out there not listed?

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An Early Thanks.Giving…Carnival Style

Welcome to the Carnival. The theme for this week was “Give Thanks!” by taking a moment and sharing the tools, resources, mentors, etc. that you appreciate.

  • UPDATE: Guy Kawasaki just posted on “10 Tiny Apps I’m Thankful For.” In this post, Kawasaki writes about 10 lesser-known Web applications that he uses almost every day including Adjix, MarsEdit, SmartyPants, and others! Kawasaki says these applications help his productivity. What’s your experience? Have they increased your individual productivity or that of your non-profit or organization?
  • UPDATE: Jocelyn Harmon at Marketing for Non-Profits shares the “3 Things I’m Thankful For” in her latest post. I appreciate how Harmon brings us back to the basics and what really matters in life: friends, family, freedom, community and good health. I’ll cheers to that Jocelyn!
  • UPDATE: Chris Brogan, on Thanksgiving, cleverly finds a way to tie Batman into the day of Thanksgiving while also giving a shout to numerous friends, colleagues and talent. Most interesting I thought, was Brogan’s shoutout to “The Next Generation.” Being one of those people, thank you….for paving the road and making more opportunities possible. Happy paving in the new year!
  • Avi Kaplan wrote a wonderful thank you to Stacey Monk for her mentorship and for the hard work she is accomplishing through Epic Change. To those not familiar with Monk’s work, I too will vouch for not only her hard work, but for her genuine passion and firm conviction in Epic Change’s mission. Monk is definitely, as Avi says, a true inspiration to our sector.
  • Steve Cunningham took time to offer a personal note thanking both his life and business mentors. Steve also made a point to refer to these mentors as heroes, a label I think well-deserved. For often, being a mentor takes extra time, a longer email, a phone call back or the extra support that only a mentor can offer.

“To my heroes in business and in life – thank you for teaching me that if you never stop learning and believe in yourself, great things are possible. You have made more of a difference than you could ever imagine. I owe you a lifetime of gratitude.

  • As for myself, I have many people to thank who have made my dream of moving, living and working in Washington D.C. a reality. This includes:
  • My employer and my boss – who I continue to admire and learn from everyday.
  • My graduate professor Fritz Cropp who allowed me flexibility in my graduate research scope, the tools and knowledge to bring it together, and believed in the vision I set before myself. Plus, he reminded to live a little every now and then.
  • My friend Lacey, for without you, I know I would not have survived the practical joys (and challenges) that come along with moving from Kansas to Washington D.C.
  • All the amazing, social media, social marketing and non-profit minds that exist within the blogosphere, Twitter…it is you all who propel the conversation and demand more of us practitioners everyday, and I love every minute.
  • To the new friends I’ve made, you rock. You are solid, supportive, and good people.
  • To my beloved fiance, I love you. Each and every day. Who would imagine we’d go from running hurdles on the track together to fast forward, living our dream in Washington, D.C.
  • And finally, my parents. Words cannot express. At the very least, thank you for teaching me to 1) always believe in your dreams and 2) always believe in working hard to achieve them. And that along the way, you can never be too gracious.

With that, I hope this Carnival session encourages you to share the love. Extend a hand. And tell someone the difference they’ve made in your life.

Thank You. And an early Thanks.giving to you and yours.

Live from the World Social Marketing Conference: Recap 1

Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+ delegates from across the globe.

We have journalists, policy makers, psychologists, gurus, non-profiteers, communication firms, academics, new media techs, international developers, champions for the environment, public health professionals, humanity, researchers, consultants, publishers and many more from across sectors.

Delegates represent South Africa, India, the U.S., England, Portugal, China, Australia, Bangladesh, Slovenia, New Zealand, Senegal in West Africa, Wales, Scotland and many more!

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To follow conference updates, Dr. Stephen Dann is commanding the Twittering front @WSMC, and you can following using Twitter Search #WSMC08. Also, presentations and pictures may be gathering on Flickr and Slideshare down the line. I look forward to a posting full of pictures later myself, but here are some great recaps thus far (though, literally, I could post on each one individually!)

Craig Lefebvre: In his keynote, Lefebvre (who I finally got the wonderful opportunity to connect with), brought us social marketers into the danger zone and challenged us, as a global community to form a social marketing global platform. I won’t do Lefebvre’s vision for the field justice in this space, but Lefebvre is laboring tirelessly to rally support for an international professional network, that would be inclusive of those in social marketing, environment issues, public health, business thought leaders, psychologists, economists, marketers, social entreprenuers and more! It could/would involve a case study database, a journal, educational development and shared experiences for all: thus highlighting the variety of roles us social marketers, can, do and should have in the social change sector. Currently, Lefebvre has raised a quarter of a million dollars to support this organization and asks: What will you do?

Philip Kotler: A guru favorite for many conference delegates, Kotler laid out his most recent work on the subject of poverty. Kotler and colleague Nancy Lee, in their next book, apply social marketing to the problem of poverty. Within the presentation, Kotler identified four main methods currently being used to reduce poverty:

  1. Economic Growth Strategy
  2. Redistribution Strategy
  3. Massive Foreign Aide
  4. Population Control

In this book, Kotler and Lee lay out a 10-step process for demystifying the poverty problem while providing resaons why it is all of ours problem. Looking at the World Bank and The U.N.’s Millenium goals, and the approachng deadline for results, this application is most needed.

Nancy Lee: In a wonderfully graceful way, Lee provided four clear examples on how social marketing utilizing all four of the 4Ps – product, price, place, promotion. Lee concluded that her state, Washington, hopes to become a role-model to gain the attention of those in Washington D.C. and further establish social marketing as a working strategy and field. My favorite part of her presentation was her exclamation that social marketing must become a required course. I highly agree, and ask: What is one way, us in the trenches, can make social marketing a required course? My answer: ask for it. Students, and those interested in social and behavior change: investigate social marketing. Ask about it. Reach out. Demand it.

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These are my first three updates, and the computer area is closing, so thus, I must close. More to come in following days!

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The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

“to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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The Bookshelf: 15 Essential Social Marketing Feeds

Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy!

Blogs

  1. Spare Change, authored by social marketing expert Nedra Weinreich (Link corrected*)
  2. On Social Marketing and Social Change, authored by social marketing thought leader Craig Lefebrve
  3. Public Sector Marketing 2.0, authored by Canada’s up and coming social marketing and social media marketing professional Mike Kujawski
  4. Osocio, the number one spot for all things social advertising and social change relataed
  5. Beth’s Blog, authored by nonprofit tech guru Beth Kanter
  6. Health Marketing Musings, authored by CDC’s National Center for Health Marketing Director Jay Bernhardt
  7. Have Fun * Do Good authored by Britt Bravo, informing you on all nonprofit related news items
  8. Ogilvy’s 360 Digital Influence Blog covers social marketing topics occasionally.
  9. Social Marketing Blog, a newly discovered blog just started this month by a man named Jack. So far, there is only one post, but if the rest of his posts are anything like his first, then the social marketing field is in good shape. Welcome Jack!
  10. Getting Attention blog, authored by Nancy E. Schwartz offers insights and tips on nonprofits communications and programs.
  11. Subject to Change, authored by Vanessa Mason, a young and up-and-coming social marketer currently doing AIDS relief work in Mozambique.
  12. Socialbutterfly, authored by yours truly, and highlights the movement of social marketing as well as related social media stories.
  13. What Do You Stand For? authored by Cone Communications Inc. Though this blog is linked to a cause marketing firm, the blog covers a range of social marketing related topics, offering fresh insights and useful resources.
  14. Getting to the Point, authored by Katya Andresen, talks about all-things nonprofit marketing and what she deems in her book – ‘Robin Hood Marketing.’
  15. Pulse and Signal, authored by Andre Blackman, who writes about the intersection between health and technology. DavidRothman.net is another one stop shop for all you need to know regarding the health 2.0 developments.
  16. YOU. That’s right. Your blog, whether current or in the works, can become the essential blog. In the arena of social marketing, we NEED more voices to galvanize the field further. If anyone would like to start a social marketing blog, please feel free to contact me with any questions, brainstorming or for support at socialbutterfly4change@gmail.com. The more of us the better. =)

Note: There are many, many more helpful blogs out there that I currently subscribe to, and I wish I could have named them all. Many of the 15 essential also cross boundaries with others fields beyond social marketing, mainly because, there aren’t that many social marketing based voices within the blogosphere.

For more ideas about which blogs to follow, I suggest you check out my links page, the ChangeBloggers wiki, the NonProfit Blog Exchange and the Kivi Leroux Miller’s Carnival for Non-Profit Consultants.

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Are you ready to par-tay with Jonny and the gang?

What: Jonny’s Par-tay, the live interactive online talk show
Who: Join special guests Andre Blackman, Qui Diaz, and Alexandra Rampy, with host Jonny Goldstein and super producer Scott Stead.
Where: jonnyspartay.com
When: Weds., July 16, Weds, 9-10PM

As Jonny himself wrote…

Commercial marketing is a powerful discipline that influences people (say, you) to behave a certain way (say, buy Count Chocula cereal). But what if the concepts and tools used by commercial marketers were used to effect positive social change–to get people to stop smoking, exercise regularly, or conserve energy? That’s social marketing. This week we have three afficionados of social marketing, Andre Blackman, Qui Diaz, and Alexandra Rampy, who are also deep into the world of social media. How does social marketing work, and how does social media fit into the marketing mix when we’re talking about marketing for good, not just for increased commercial success. Come to this very special Par-tay 4 Good this Wednesday!

This is my first LIVE webcast, so be sure to tune in for the great convo, interesting topics and the occasional nervous twitch as viewers can send LIVE questions for us to answer. See you then! 😉
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Social Marketing l Nonprofit: Conferences, Events and More

This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)

Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?

httpv://www.youtube.com/watch?v=ADxCCpV5aVU

Conferences

June 2-4, 2008
Social Marketing University:

Objective: Train, teach and engage social marketing practitioners
Host: Weinreich Communications Location: Washington D.C.
Registration Contact: Nedra Weinreich, training@social-marketing.com

 

June 15-21, 2008
Cannes Lions International Advertising Festival

Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
Location: Cannes, France
Registration Contact: Online Here

June 18-21, 2008
18th Social Marketing in Public Health Conference

Theme: Translation * Dissemination * Change
Host: University of South Florida Location: Clearwater, Florida
Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.

June 22-24, 2008
Social Tech Training

Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
Registration Contact: Sarah Pullman, info@webofchange.com

July 14-16, 2008
2008 International NonProfit and Social Marketing Conference

Theme: Partnerships, Proof and Practice
Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
Registration Contact: Kelly Andrews, kellym@uow.edu.au

July 14-16, 2008
2008 AMA NonProfit Marketing Conference

Theme: Telling Your Story: From Vision to Results
Host: AMA and the AMA Foundation Location: Washington D.C.

August 12-14, 2008
2nd Annual National Health Conference on Health Communication, Marketing and Media

Theme: Engage and Deliver
Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com

September 29-30, 2008
1st World Social Marketing Conference

Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
Host: International SM Organizations Location: Brighton, England
Application Deadline: February 29, 2008 Time: 2 days
Contact: srm@uleth.ca

December 1-3, 2008
Australian and New Zealand Marketing Conference 2008

Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
Contact: ANZMAC2008@uws.edu.au

Workshops

July 10-12, 2008
2008 Montana Summer Institute for Social Norms Practitioners

Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
Host: Most of Us Location: Bozeman, Montana
Application Deadline: April 7, 2008 Time: 3 days
Contact: Jeff Linkenbach, Ed.D

July 13, 2008
4th Annual Summer Institute for Social Marketing & Health Communication

Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
Host: Emerson College Location: Boston, Massachusetts
Application Deadline: May 1, 2008 Time: 5.5 Days
Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu

More

  • Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
  • Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
  • The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
  • Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.

 

Google Health Launch: Furthering Health 2.0? You Decide

I will come out and say that I am excited about the Health 2.0 movement….but I do not want to overlook serious issues of privacy and security for personal information. Simply defined, Health 2.0 = the merging of social media into healthcare.

Today, the beta for Google Health officially launched. With my blog, I try to bring up points on both sides, and pose questions for discussion, and here I definitely may need your help seeing more of the positives…or educating me on how the danger of the drawbacks is being decreased. With Google Health allowing the option of importing of medical records and information, tracking medical histories and all being added into the giant that is Google, I feel there are reasons for concern.

According to the site, Google Health can

  • Organize your health information all in one place
  • Gather your medical records from doctors, hospitals, and pharmacies
  • Keep your doctors up to date about your health
  • Be more informed about important health issues

Automatically, upon reading this, I see a big challenge Google will face in launching this service: getting people to provide their medical records. I already am hesitant. Just how secure of a network will this be? I like to aim for objectivity, but with this new product, I will need your help as I see a few benefits, but many more drawbacks.

Benefits

  • Makes juggling you and/or your family’s health records, coverage, medications, etc. easier as it allows for people to set up accounts for others, importing of medical records from medical, dentistry or eye care.
  • Allows for self-management in a central location and for one to be more informed and educated about health choices and decisions…as well as better following finances for your health coverage.
  • Users of Google Health can import medical records from U.S. pharmacies and medical facilities that include Longs Drug Stores, Walgreens Pharmacy, the Beth Israel Deaconess Medical Center, and several others.

Drawbacks

  • Google says there is no financial incentives for its partners and has a Google Health Advisory Board, but I’m not yet convinced…especially when this service is still in Beta format.
  • Privacy and Security Concerns: Who at Google will see this information? What will be done with it? Why does Google want to get into the Healthcare field….beyond wanting a competitive edge with Microsoft.
  • In particular, this question in Google Health’s FAQs makes me raise a brow:

Does the data I store in Google Health get used for other Google products, like Search?

Yes, we share information between Google products to enable joint feautres. But no personal or medical information in your Google Health profile is used to customize your Google.com search results or used for advertising. For example, you could not search for your personal medical records on Google.com search.

Seems like we have to now with Facebook, continue to possibly update our security settings to secure our information.

How It Works

Google lists 7 Steps to Easy Use of Google Health

  1. Sign Up: For you and Google’s Health Partners, the service is free. (Must be 18 or older to create a profile.)
  2. Start tracking your medical history and learn about your conditions
  3. Import Your Medical Records from your doctor’s office or pharmacy. (Walgreens is already a partner.)
  4. View Your Medical History
  5. Discover and learn how your different medications interact
  6. Use Google Health to your own advantage: get second opinions, request prescription refills
  7. Search for doctors and hospitals

Survey Says…

  1. Dave, at Insomniac Dreams, is optimistic about Google Health and looks forward to having a central place for health information management.
  2. James Niccolai, at PC World, did a nice write up about the Google Health Service, recognizing its underlying mission, but also hinting that tweaks still may be needed.
  3. In late 2007, people may remember Microsoft launching HealthVault…some allude that the long-delayed launch of Google Health is a fighting match for Google to get some more competitive edge. In March, The Washington Post gave a view on Microsoft’s HealthVault versus Google Health here…concluding that perhaps the motivation isn’t 100% to aide those with their medical management, but perhaps to cash in on a growing ‘cash cow.’
  4. Be sure to update me, let me know your thoughts or if you posted on Google’s Heath Beta…it may be too early to draw conclusions, but I’m curious what other people’s first impressions may be…. =)

The Jury is still out…