Tag Archives: Health 2.0

Things to Do, People to Meet: November 2010 Event Listing

From online webinars to Twitter chats to traditional conferences, people are on the move. Starting this month, I plan on posting that month’s event listing at the beginning of each month. I also do my best to keep an updated, ongoing list of events. So–Where will you be this month?

November Events

Month-Long Observances

American Diabetes Month
Lung Cancer Awareness Month

Individual Events and Observances

2010 Election Day–Vote!
Nov. 2, 2010, United States

World Entrepreneurship Forum
Nov. 3, 2010, Lyon, France

Civil Society 2.0
Nov. 4-5, 2010, Washington D.C.

Connecting Social Innovation 2010 (Hashtag  = #cosi10)
Nov. 4-9, 2010, See Website for Details.

TEDxMidAtlantic
Nov. 5, 2010, Washington D.C.

APHA Annual Meeting–Social Justice: Public Health Imperative (Hashtag  = #apha10)
*Worldways Social Marketing is hosting an #apha10 tweet-up on Nov. 7.
Nov. 6-10, 2010, Denver, CO

mHealth Summit (Hashtag = #mhs10)
Nov. 8-10, 2010, Washington D.C.

National Drug Facts Week (Hashtag  = #drugfacts2010)
Nov. 8-14, 2010, Everywhere

HealthCampDC
Nov. 12, 2010, Washington D.C.

TEDxYSE (Young Social Entrepreneurs)
Nov. 13, 2010, Washington D.C.

World Diabetes Day
Nov. 15, 2010, Everywhere

On the Move: The Power of Mobile Communication
Nov. 15, 2010, Washington D.C.

Web 2.0 Summit
Nov. 15-17, 2010, San Francisco, CA

D.C. Entrepreneurship Week
Nov. 15-19, 2010, Washington D.C.

Broadening Influence: Examining Public Health Driven Social Media
Nov. 16, 2010, Washington D.C.

Great American Smokeout
Nov. 18, 2010, Everywhere

Health 2.0 STAT Meet-up
Nov. 18, 2010, Washington, D.C.

Big Tent
Nov. 18-20, 2010, Houston, TX

National Survivors of Suicide Day
Nov. 20, 2010, Everywhere

International Day for the Elimination of Violence Against Women
Nov. 25, 2010, Everywhere

Medicine 2.0
Nov. 29-30, 2010, The Netherlands

Open Innovation Africa Summit (Submit your own ideas for innovation in Africa and potentially win a spot at the conference!)
Nov. 29-December 1, 2010, Nairobi, Kenya

*******

Feel free to let me know of events I should consider adding by emailing me at abornkessel@fly4change.com. In particular, I look for events that combine a number of the following topics: social media, social marketing, mobile, tech, health 2.0, social innovation, government 2.o, social change, non-profits, journalism, social entrepreneurship, leadership, special observances,  and more.

For Twitter Success, Just Add Meaning.

With Dr. Mark Drapeau’s ReadWriteWeb Goverati article yesterday, it seems that the beast is awakening and out of this slumber is arising more Twitter accounts, and thus more friends to meet and conversations to maintain.

As a new Twitter member, one may be wondering a series of questions that I hope this post offers a “quick guide” to successful Twitter use and community, with the key ingredient reiterated at the end.

“What is Twitter?”

Twitter is a micro-blogging social media tool that asks the question, “What are you doing?” Individuals, who have logged in and registered for the free service, answer the question within 140 characters or within multiple updates and then ‘update’ their status. Twitter works by individuals agreeing to ‘follow’ a certain Twitter account. Once following this account, the person then gets the account’s updates. It is a great medium that lends itself to both one-to-one communications, as well as one-to-many communications. In the past six months, Twitter has gone from 600k accounts, to 2.9 million accounts.

“How can I/We use Twitter?”

The list below outlines 13 different functions that both individuals and organizations can use Twitter’s platform to accomplish:

1.    Inquiry Response
2.    Reputation Management
3.    Promotion
4.    Event Planning
5.    Brand Equity
6.    Marketing
7.    Fundraising
8.    Reminders
9.    Emergency and Disaster Response
10.    Provide information, news and tips
11.    Research
12.    Conversation Tracking through Hashtags (i.e. #WAD08, #healthcomm)
13.    Social Networking

“Now what?”

  1. Find YOUR Voice. We all have different perspectives and a variety of experiences, and as I @cdorobek reiterate, we make each other better. Whether your Twitter handle is your real name or a nickname, it doesn’t matter, what matters…is getting started and getting involved.
  2. Add Value. Twitter’s capabilities are great. But for them to stick and for you to get the most out of it, you must find value not just in the technology, but in the conversations and those you connect with. Thus, respond, connect and engage.
  3. Create Meaning. This one stretches beyond Twitter, but into social media strategy in general. So, you create a blog, a wiki, a thingy-maggig, people aren’t going to use it unless it adds meaning to their lives.

“How do I connect?”

  1. For Government folks, check out GovTwit. And, have you signed up for Government 2.0 Camp yet? Are registered on Govloop?
  2. For Health folks, check out this top 100 health Twitter-ers list. (Also, be sure to check out next week’s DC Social Media Club event about Health 2.0 or there’s DC HealthCamp in late February, the Health 2.0 Conference).
  3. For others, check out Twitter packs, Twitter Search and the JustTweetIt directory.

“Where can I learn more?”

  1. Ogilvy’s Twitter Blog Posts Series
  2. Twit Tip Blog by Problogger, (@problogger)
  3. Government Micro-Blogging Information
  4. Twitter Support
  5. Twitter Wiki

In sum, just add meaning. This may seem easier said than done, so I want to help. What are your other Twitter questions? I can already think of a few (tools, metrics, etc.) Feel free to comment, and I will offer more in the comments. Finally, I too am on Twitter: @socialbttrfly. Feel free to follow, and I look forward to creating meaning together.

Defining Health 2.0

According to a January 2008 study titled How America Searches, Health and Wellness:

  • In the past 12 months, 59% of adults reference the internet to find or access health and wellness information.
  • 67% of adult searchers use general search engines as an online tool or resource for health information and only 7% referred to online drug advertisements.
  • 36% of adult searchers use online health information to see what other consumers say about a medication or treatment

Because of statistics like those above, the concept of ‘Health 2.0’ has increased its usage and importance. Simply, Health 2.0 = the merging of social media into healthcare. However, others see the movement of Health 2.0 as something much wider and farther reaching. Even Google image searching shows a variety of more complex definitions. I’d be interested to see how you all define it for yourselves or for your practice.

Examples of Health 2.0

Websites

  • Carol.com , started in 2006, is the marketplace for care, allowing hospitals and providers to ‘bid’ for consumers’ care
  • Vitals.com, allows patients to review their current doctor’s or a potential doctor’s reviews and ratings
  • DoubleCheckMD, allows consumers to check for potential drug interactions quickly and easily
  • American Well , creates a healthcare marketplace where consumers and physicians come together online to acquire and provide convenient and immediate healthcare services

Wikis

  • Wikipedia
  • FluWiki
  • WiserWiki, a medical and healthcare information wiki edited exclusively by physicians
  • Clinfo Wiki, a wiki devoted to clinical informatics
  • Ask Dr. Wiki, allows those with a medical background to publish review articles, clinical notes, pearls and/or medical images to the wiki. The main focus has been on Cardiology and Electrophysiology, but they have expanded to other areas.

Blogs

  • DiabetesMine, a blog all about diabetes
  • HealthMatters (Healthline), a collection of weblogs by professionals, covering different aspects of health, wellness, treatments, and recent advances
  • WebMD, provides health and health-related information

Social Networks

Video-Sharing

  • ICYou, the source of healthcare videos and videos related to health information
  • Cleveland Clinic on Google Video
  • TauMed, a virtual health community where one can search and share information on a variety of health topics

Online Forums

Podcasts

Caution

Health 2.0 researchers warn that patients should be cautious about posting personal health-related information through unsecured social media as health insurance providers could gain access to this information, as well as potential employers.

Future

Social Media combined with health information, patients and user-generated content can be used for:

  • User-generated health ratings for hospitals and doctors
  • Bridge the gap between doctor and patient
  • Bring communities together in new, innovative ways
  • Establishing patients as opinion leaders
  • Managing health and managing community health in new ways

For specific case studies and more information, view this report titled: The Wisdom of Patients: Health Care Meets Online Social Media prepared for the California Healthcare Foundation by Jane Sarasohn-Kahn.

Questions to Ponder

  • Is Health 2.0 helpful or harmful?
  • Is the content trustrworthy? Does it matter? Will consumers take the information at face value?
  • Why are patients labeled as consumers? What does this mean/say about how health 2.0 is being approached?
  • What are the ethical concerns?
  • What are the privacy concerns?

Can’t wait to read your insights in the comments. =)

Is Everything Going 2.0?

Is everything going 2.0?

Health, Science, Museum, Birding, Philanthropy, Reputation, Enterprise, Food and more! Feel free to add to the list.

**********************

  • Museum 2.0 is a blog itself by Nina Simon that talks about how Web 2.0 can be applied in museum design. Nina paints her vision for the revitlization for museums and future possibilities here, and in her video.
  • Health 2.0: SocialButterfly’s own post sparked by recently released research studies, regarding the developments in the growing Health 2.0 field, offering numerous examples and resources.
  • Science 2.0: SocialButterfly’s own post on Science 2.0, including a mini-case study on the OpenWetWare project, voicing both concerns and future possibilities.
  • Birding 2.0: Michelle Riggen-Ransom as Social Media for Social Change wrote a great piece on Birding 2.0, about how Science 2.0 and technological developments are advancing great hobbies such as bird watching in the bird watching community.
  • Reputation 2.0: Jeff McCord looks at the importance of one’s online reputation when entering the trenches of the job search in his post titled, Reputation 2.0.

***********************

Other topics I Googled with a ‘2.0’ added that found results include Love 2.0, Crafts 2.0, Education 2.0, Music 2.0, Church 2.0 …What others can you find?

A Look At Science 2.0, including OpenWetWare Case Study

Last week, I published a post on Health 2.0, based on a couple research studies that were recently released.

Also last week, another report was published by the Scientific American Magazine that looked at the concept of Science 2.0, titled “Is Open-Access Science the future?”

About

Before this article was published, the author put the draft version of the article in a wiki, and encouraged readers’ comments and edits…to help formulate the articles final version.

In this article, the author looks at the increasing use of social media within marketing, journalism, and politics – and how it can spread to the field of science, as more researchers increase their use of web 2.0 tools within their research. Some critics think that this new process to scientific discovery curbs the traditional institutional lines and poses danger. Advocates see Science 2.0 as a way to increase openness and collaboration across studies – furthering progress

Science 2.0

Science 2.0 refers to the growing movement of integrating social media into the scientific process and its promotion. Science 2.0 is a component of the broader Open Science movement according to the author of the article, M. Mitchell Waldrop. This Open Science Movement includes other topics such as open-access scientific publishing and open-data practices.

Case Study

The article points to a success project named OpenWetWare at MIT, which:

“OpenWetWare is an effort to promote the sharing of information, know-how, and wisdom among researchers and groups who are working in biology & biological engineering. OWW provides a place for labs, individuals, and groups to organize their own information and collaborate with others easily and efficiently.”

OpenWetWare now hosts more than 15 labs, 6100 web pages and is edited by 3000 registered users. To learn more, gain access, or get involved, you can contact the project at admin@openwetware.org or join here.

Concerns

Due to the content of this budding use of technology, in that it is labeled ‘science’ brings many concerns to critics minds. These include:

  • Privacy Concerns
  • Authorship and Copyright
  • Looking ‘unprofessional’
  • Undermining the field of ‘science’
  • Trust-worthiness of information and hackers

Future

Despite concerns, advocates see Science 2.0 as still in its launching point. Future ideas for implementing Science 2.0 include:

  • Collaborate for scientific articles and ideas
  • online lab journals
  • Developing internet-friendly lab equipment
  • Virtual scientific conferences
  • Virtual Labs
  • Updated Lab ‘feeds’
  • Data-Sharing
  • Truth-Based Social Marketing
  • For more information regarding these ideas and more visit here.

More

  • Duncan Hull wrote up an insightful blog post about science 2.0 by interviewing scientist and researcher Dave DeRoure. DeRoure mapped out what he thinks is a widening gap between scientists and the web infrastruture. You can read the post here.
  • For those who like reading how trends relate, the Columbia Journalism Review wrote up a great article about web 2.0 and its evolution to Journalism 2.0 and Science 2.0, and how the two concepts relate. The author demonstrates how concerns towards the two fields are similar and the implications this has for science journalism 2.0.

What are your thoughts on Science 2.0?? A ‘yay’ or a ‘nay’ …share with us your thoughts

New Blogger Neighbor Andre Blackman @ Pulse and Signal, both online….and off!

Well, you can! Andre and others will be attending HealthCamp MD in Owings, Maryland on Saturday, June 14, 2008. HealthCamp MD is being hosted by Mark Scrimshire at EKIVE. To learn more about the event, check out its wiki here. Sign up now while delegate and sponsorship spots are still available.

I recently got the opportunity to meet Andre through a Social Marketing Meetup he planned in Washington D.C. with Nedra Weinreich of the blog Spare Change. Thus, I nominated him for this week’s Blogger Neighborhood, as he too values both online and offline exchange. Enjoy!

photo credit: the woodstove

***************

Blog Name: Pulse and Signal

Blog Topics: Health Communication, Health Education, Social Media, Personal Technology, Consumer Behavior

About the Author: Andre Blackman graduated with a degree in Public and Community Health in 2005 but has had a passion for science/technology ever since he could remember. He loves to meet new, interesting people and think about ways to make the world just a little better. He is a firm believer in the power of people coming together for a common good and is interested in using social technologies to improve the health of others through better health communications. I use Twitter a lot (follow me @mindofandre).

If you could live on any street, what would that street be named and why?

Changemaker Lane, I want to live on a street that continually reminds me of what I should have done that day as I leave and as I come home.

Who would be your dream real-life neighbor?

I have a few but at the moment, Tiger Woods. He is focused, a family man and he runs an awesome foundation that I hope to emulate.

What first prompted you to blog?

After nearly 2 years of reading blogs and thinking about both health and technology, I decided to take the leap and start writing those thoughts down. Not too long into the blogging, I started making great friends through online communication tools and that continued to fuel my excitement for blogging!

If you customized your own license plate, what would it say and why?

URWRLD – in this day and age more than ever people have the opportunities to fulfill their dreams and achieve their personal goals…it’s your world.

What would you gift to a new neighbor as the perfect welcoming gift?

A REAL list of best places to eat and attractions in the town/city to visit. You know the corporate ones lie sometimes!

What’s your favorite blog post and why?

It would probably be when I wrote “The Importance of Sleep in the Wired Generation.” This was one of the first posts I wrote that got decent attention and even the Sleep Foundation chimed in on the comments section. It was important to me because of what I saw happening to a couple people I knew (including myself!) when trying to keep up with all the social media buzz and Web events. You barely get sleep! And lack of sleep has some detrimental effects.

What’s one lesson you’ve learned from blogging?

The importance of interacting with others – the more you comment and make genuine relationships with others, the more you get back, probably even more so.

Past Blogger Neighbors Include:

*************************

This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


Bookmark and Share

Social Marketing l Nonprofit: Conferences, Events and More

This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)

Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?

httpv://www.youtube.com/watch?v=ADxCCpV5aVU

Conferences

June 2-4, 2008
Social Marketing University:

Objective: Train, teach and engage social marketing practitioners
Host: Weinreich Communications Location: Washington D.C.
Registration Contact: Nedra Weinreich, training@social-marketing.com

 

June 15-21, 2008
Cannes Lions International Advertising Festival

Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
Location: Cannes, France
Registration Contact: Online Here

June 18-21, 2008
18th Social Marketing in Public Health Conference

Theme: Translation * Dissemination * Change
Host: University of South Florida Location: Clearwater, Florida
Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.

June 22-24, 2008
Social Tech Training

Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
Registration Contact: Sarah Pullman, info@webofchange.com

July 14-16, 2008
2008 International NonProfit and Social Marketing Conference

Theme: Partnerships, Proof and Practice
Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
Registration Contact: Kelly Andrews, kellym@uow.edu.au

July 14-16, 2008
2008 AMA NonProfit Marketing Conference

Theme: Telling Your Story: From Vision to Results
Host: AMA and the AMA Foundation Location: Washington D.C.

August 12-14, 2008
2nd Annual National Health Conference on Health Communication, Marketing and Media

Theme: Engage and Deliver
Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com

September 29-30, 2008
1st World Social Marketing Conference

Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
Host: International SM Organizations Location: Brighton, England
Application Deadline: February 29, 2008 Time: 2 days
Contact: srm@uleth.ca

December 1-3, 2008
Australian and New Zealand Marketing Conference 2008

Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
Contact: ANZMAC2008@uws.edu.au

Workshops

July 10-12, 2008
2008 Montana Summer Institute for Social Norms Practitioners

Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
Host: Most of Us Location: Bozeman, Montana
Application Deadline: April 7, 2008 Time: 3 days
Contact: Jeff Linkenbach, Ed.D

July 13, 2008
4th Annual Summer Institute for Social Marketing & Health Communication

Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
Host: Emerson College Location: Boston, Massachusetts
Application Deadline: May 1, 2008 Time: 5.5 Days
Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu

More

  • Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
  • Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
  • The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
  • Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.

 

Google Health Launch: Furthering Health 2.0? You Decide

I will come out and say that I am excited about the Health 2.0 movement….but I do not want to overlook serious issues of privacy and security for personal information. Simply defined, Health 2.0 = the merging of social media into healthcare.

Today, the beta for Google Health officially launched. With my blog, I try to bring up points on both sides, and pose questions for discussion, and here I definitely may need your help seeing more of the positives…or educating me on how the danger of the drawbacks is being decreased. With Google Health allowing the option of importing of medical records and information, tracking medical histories and all being added into the giant that is Google, I feel there are reasons for concern.

According to the site, Google Health can

  • Organize your health information all in one place
  • Gather your medical records from doctors, hospitals, and pharmacies
  • Keep your doctors up to date about your health
  • Be more informed about important health issues

Automatically, upon reading this, I see a big challenge Google will face in launching this service: getting people to provide their medical records. I already am hesitant. Just how secure of a network will this be? I like to aim for objectivity, but with this new product, I will need your help as I see a few benefits, but many more drawbacks.

Benefits

  • Makes juggling you and/or your family’s health records, coverage, medications, etc. easier as it allows for people to set up accounts for others, importing of medical records from medical, dentistry or eye care.
  • Allows for self-management in a central location and for one to be more informed and educated about health choices and decisions…as well as better following finances for your health coverage.
  • Users of Google Health can import medical records from U.S. pharmacies and medical facilities that include Longs Drug Stores, Walgreens Pharmacy, the Beth Israel Deaconess Medical Center, and several others.

Drawbacks

  • Google says there is no financial incentives for its partners and has a Google Health Advisory Board, but I’m not yet convinced…especially when this service is still in Beta format.
  • Privacy and Security Concerns: Who at Google will see this information? What will be done with it? Why does Google want to get into the Healthcare field….beyond wanting a competitive edge with Microsoft.
  • In particular, this question in Google Health’s FAQs makes me raise a brow:

Does the data I store in Google Health get used for other Google products, like Search?

Yes, we share information between Google products to enable joint feautres. But no personal or medical information in your Google Health profile is used to customize your Google.com search results or used for advertising. For example, you could not search for your personal medical records on Google.com search.

Seems like we have to now with Facebook, continue to possibly update our security settings to secure our information.

How It Works

Google lists 7 Steps to Easy Use of Google Health

  1. Sign Up: For you and Google’s Health Partners, the service is free. (Must be 18 or older to create a profile.)
  2. Start tracking your medical history and learn about your conditions
  3. Import Your Medical Records from your doctor’s office or pharmacy. (Walgreens is already a partner.)
  4. View Your Medical History
  5. Discover and learn how your different medications interact
  6. Use Google Health to your own advantage: get second opinions, request prescription refills
  7. Search for doctors and hospitals

Survey Says…

  1. Dave, at Insomniac Dreams, is optimistic about Google Health and looks forward to having a central place for health information management.
  2. James Niccolai, at PC World, did a nice write up about the Google Health Service, recognizing its underlying mission, but also hinting that tweaks still may be needed.
  3. In late 2007, people may remember Microsoft launching HealthVault…some allude that the long-delayed launch of Google Health is a fighting match for Google to get some more competitive edge. In March, The Washington Post gave a view on Microsoft’s HealthVault versus Google Health here…concluding that perhaps the motivation isn’t 100% to aide those with their medical management, but perhaps to cash in on a growing ‘cash cow.’
  4. Be sure to update me, let me know your thoughts or if you posted on Google’s Heath Beta…it may be too early to draw conclusions, but I’m curious what other people’s first impressions may be…. =)

The Jury is still out…