Posts tagged ‘Health 2.0’

For Twitter Success, Just Add Meaning.

With Dr. Mark Drapeau’s ReadWriteWeb Goverati article yesterday, it seems that the beast is awakening and out of this slumber is arising more Twitter accounts, and thus more friends to meet and conversations to maintain.

As a new Twitter member, one may be wondering a series of questions that I hope this post offers a “quick guide” to successful Twitter use and community, with the key ingredient reiterated at the end.

“What is Twitter?”

Twitter is a micro-blogging social media tool that asks the question, “What are you doing?” Individuals, who have logged in and registered for the free service, answer the question within 140 characters or within multiple updates and then ‘update’ their status. Twitter works by individuals agreeing to ‘follow’ a certain Twitter account. Once following this account, the person then gets the account’s updates. It is a great medium that lends itself to both one-to-one communications, as well as one-to-many communications. In the past six months, Twitter has gone from 600k accounts, to 2.9 million accounts.

“How can I/We use Twitter?”

The list below outlines 13 different functions that both individuals and organizations can use Twitter’s platform to accomplish:

1.    Inquiry Response
2.    Reputation Management
3.    Promotion
4.    Event Planning
5.    Brand Equity
6.    Marketing
7.    Fundraising
8.    Reminders
9.    Emergency and Disaster Response
10.    Provide information, news and tips
11.    Research
12.    Conversation Tracking through Hashtags (i.e. #WAD08, #healthcomm)
13.    Social Networking

“Now what?”

  1. Find YOUR Voice. We all have different perspectives and a variety of experiences, and as I @cdorobek reiterate, we make each other better. Whether your Twitter handle is your real name or a nickname, it doesn’t matter, what matters…is getting started and getting involved.
  2. Add Value. Twitter’s capabilities are great. But for them to stick and for you to get the most out of it, you must find value not just in the technology, but in the conversations and those you connect with. Thus, respond, connect and engage.
  3. Create Meaning. This one stretches beyond Twitter, but into social media strategy in general. So, you create a blog, a wiki, a thingy-maggig, people aren’t going to use it unless it adds meaning to their lives.

“How do I connect?”

  1. For Government folks, check out GovTwit. And, have you signed up for Government 2.0 Camp yet? Are registered on Govloop?
  2. For Health folks, check out this top 100 health Twitter-ers list. (Also, be sure to check out next week’s DC Social Media Club event about Health 2.0 or there’s DC HealthCamp in late February, the Health 2.0 Conference).
  3. For others, check out Twitter packs, Twitter Search and the JustTweetIt directory.

“Where can I learn more?”

  1. Ogilvy’s Twitter Blog Posts Series
  2. Twit Tip Blog by Problogger, (@problogger)
  3. Government Micro-Blogging Information
  4. Twitter Support
  5. Twitter Wiki

In sum, just add meaning. This may seem easier said than done, so I want to help. What are your other Twitter questions? I can already think of a few (tools, metrics, etc.) Feel free to comment, and I will offer more in the comments. Finally, I too am on Twitter: @socialbttrfly. Feel free to follow, and I look forward to creating meaning together.

Defining Health 2.0

According to a January 2008 study titled How America Searches, Health and Wellness:

  • In the past 12 months, 59% of adults reference the internet to find or access health and wellness information.
  • 67% of adult searchers use general search engines as an online tool or resource for health information and only 7% referred to online drug advertisements.
  • 36% of adult searchers use online health information to see what other consumers say about a medication or treatment

Because of statistics like those above, the concept of ‘Health 2.0’ has increased its usage and importance. Simply, Health 2.0 = the merging of social media into healthcare. However, others see the movement of Health 2.0 as something much wider and farther reaching. Even Google image searching shows a variety of more complex definitions. I’d be interested to see how you all define it for yourselves or for your practice.

Examples of Health 2.0

Websites

  • Carol.com , started in 2006, is the marketplace for care, allowing hospitals and providers to ‘bid’ for consumers’ care
  • Vitals.com, allows patients to review their current doctor’s or a potential doctor’s reviews and ratings
  • DoubleCheckMD, allows consumers to check for potential drug interactions quickly and easily
  • American Well , creates a healthcare marketplace where consumers and physicians come together online to acquire and provide convenient and immediate healthcare services

Wikis

  • Wikipedia
  • FluWiki
  • WiserWiki, a medical and healthcare information wiki edited exclusively by physicians
  • Clinfo Wiki, a wiki devoted to clinical informatics
  • Ask Dr. Wiki, allows those with a medical background to publish review articles, clinical notes, pearls and/or medical images to the wiki. The main focus has been on Cardiology and Electrophysiology, but they have expanded to other areas.

Blogs

  • DiabetesMine, a blog all about diabetes
  • HealthMatters (Healthline), a collection of weblogs by professionals, covering different aspects of health, wellness, treatments, and recent advances
  • WebMD, provides health and health-related information

Social Networks

Video-Sharing

  • ICYou, the source of healthcare videos and videos related to health information
  • Cleveland Clinic on Google Video
  • TauMed, a virtual health community where one can search and share information on a variety of health topics

Online Forums

Podcasts

Caution

Health 2.0 researchers warn that patients should be cautious about posting personal health-related information through unsecured social media as health insurance providers could gain access to this information, as well as potential employers.

Future

Social Media combined with health information, patients and user-generated content can be used for:

  • User-generated health ratings for hospitals and doctors
  • Bridge the gap between doctor and patient
  • Bring communities together in new, innovative ways
  • Establishing patients as opinion leaders
  • Managing health and managing community health in new ways

For specific case studies and more information, view this report titled: The Wisdom of Patients: Health Care Meets Online Social Media prepared for the California Healthcare Foundation by Jane Sarasohn-Kahn.

Questions to Ponder

  • Is Health 2.0 helpful or harmful?
  • Is the content trustrworthy? Does it matter? Will consumers take the information at face value?
  • Why are patients labeled as consumers? What does this mean/say about how health 2.0 is being approached?
  • What are the ethical concerns?
  • What are the privacy concerns?

Can’t wait to read your insights in the comments. =)

Is Everything Going 2.0?

Is everything going 2.0?

Health, Science, Museum, Birding, Philanthropy, Reputation, Enterprise, Food and more! Feel free to add to the list.

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  • Museum 2.0 is a blog itself by Nina Simon that talks about how Web 2.0 can be applied in museum design. Nina paints her vision for the revitlization for museums and future possibilities here, and in her video.
  • Health 2.0: SocialButterfly’s own post sparked by recently released research studies, regarding the developments in the growing Health 2.0 field, offering numerous examples and resources.
  • Science 2.0: SocialButterfly’s own post on Science 2.0, including a mini-case study on the OpenWetWare project, voicing both concerns and future possibilities.
  • Birding 2.0: Michelle Riggen-Ransom as Social Media for Social Change wrote a great piece on Birding 2.0, about how Science 2.0 and technological developments are advancing great hobbies such as bird watching in the bird watching community.
  • Reputation 2.0: Jeff McCord looks at the importance of one’s online reputation when entering the trenches of the job search in his post titled, Reputation 2.0.

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Other topics I Googled with a ‘2.0’ added that found results include Love 2.0, Crafts 2.0, Education 2.0, Music 2.0, Church 2.0 …What others can you find?

A Look At Science 2.0, including OpenWetWare Case Study

Last week, I published a post on Health 2.0, based on a couple research studies that were recently released.

Also last week, another report was published by the Scientific American Magazine that looked at the concept of Science 2.0, titled “Is Open-Access Science the future?

About

Before this article was published, the author put the draft version of the article in a wiki, and encouraged readers’ comments and edits…to help formulate the articles final version.

In this article, the author looks at the increasing use of social media within marketing, journalism, and politics – and how it can spread to the field of science, as more researchers increase their use of web 2.0 tools within their research. Some critics think that this new process to scientific discovery curbs the traditional institutional lines and poses danger. Advocates see Science 2.0 as a way to increase openness and collaboration across studies – furthering progress

Science 2.0

Science 2.0 refers to the growing movement of integrating social media into the scientific process and its promotion. Science 2.0 is a component of the broader Open Science movement according to the author of the article, M. Mitchell Waldrop. This Open Science Movement includes other topics such as open-access scientific publishing and open-data practices.

Case Study

The article points to a success project named OpenWetWare at MIT, which:

OpenWetWare is an effort to promote the sharing of information, know-how, and wisdom among researchers and groups who are working in biology & biological engineering. OWW provides a place for labs, individuals, and groups to organize their own information and collaborate with others easily and efficiently.”

OpenWetWare now hosts more than 15 labs, 6100 web pages and is edited by 3000 registered users. To learn more, gain access, or get involved, you can contact the project at admin@openwetware.org or join here.

Concerns

Due to the content of this budding use of technology, in that it is labeled ‘science’ brings many concerns to critics minds. These include:

  • Privacy Concerns
  • Authorship and Copyright
  • Looking ‘unprofessional’
  • Undermining the field of ‘science’
  • Trust-worthiness of information and hackers

Future

Despite concerns, advocates see Science 2.0 as still in its launching point. Future ideas for implementing Science 2.0 include:

  • Collaborate for scientific articles and ideas
  • online lab journals
  • Developing internet-friendly lab equipment
  • Virtual scientific conferences
  • Virtual Labs
  • Updated Lab ‘feeds’
  • Data-Sharing
  • Truth-Based Social Marketing
  • For more information regarding these ideas and more visit here.

More

  • Duncan Hull wrote up an insightful blog post about science 2.0 by interviewing scientist and researcher Dave DeRoure. DeRoure mapped out what he thinks is a widening gap between scientists and the web infrastruture. You can read the post here.
  • For those who like reading how trends relate, the Columbia Journalism Review wrote up a great article about web 2.0 and its evolution to Journalism 2.0 and Science 2.0, and how the two concepts relate. The author demonstrates how concerns towards the two fields are similar and the implications this has for science journalism 2.0.

What are your thoughts on Science 2.0?? A ‘yay’ or a ‘nay’ …share with us your thoughts

New Blogger Neighbor Andre Blackman @ Pulse and Signal, both online….and off!

Well, you can! Andre and others will be attending HealthCamp MD in Owings, Maryland on Saturday, June 14, 2008. HealthCamp MD is being hosted by Mark Scrimshire at EKIVE. To learn more about the event, check out its wiki here. Sign up now while delegate and sponsorship spots are still available.

I recently got the opportunity to meet Andre through a Social Marketing Meetup he planned in Washington D.C. with Nedra Weinreich of the blog Spare Change. Thus, I nominated him for this week’s Blogger Neighborhood, as he too values both online and offline exchange. Enjoy!

photo credit: the woodstove

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Blog Name: Pulse and Signal

Blog Topics: Health Communication, Health Education, Social Media, Personal Technology, Consumer Behavior

About the Author: Andre Blackman graduated with a degree in Public and Community Health in 2005 but has had a passion for science/technology ever since he could remember. He loves to meet new, interesting people and think about ways to make the world just a little better. He is a firm believer in the power of people coming together for a common good and is interested in using social technologies to improve the health of others through better health communications. I use Twitter a lot (follow me @mindofandre).

If you could live on any street, what would that street be named and why?

Changemaker Lane, I want to live on a street that continually reminds me of what I should have done that day as I leave and as I come home.

Who would be your dream real-life neighbor?

I have a few but at the moment, Tiger Woods. He is focused, a family man and he runs an awesome foundation that I hope to emulate.

What first prompted you to blog?

After nearly 2 years of reading blogs and thinking about both health and technology, I decided to take the leap and start writing those thoughts down. Not too long into the blogging, I started making great friends through online communication tools and that continued to fuel my excitement for blogging!

If you customized your own license plate, what would it say and why?

URWRLD – in this day and age more than ever people have the opportunities to fulfill their dreams and achieve their personal goals…it’s your world.

What would you gift to a new neighbor as the perfect welcoming gift?

A REAL list of best places to eat and attractions in the town/city to visit. You know the corporate ones lie sometimes!

What’s your favorite blog post and why?

It would probably be when I wrote “The Importance of Sleep in the Wired Generation.” This was one of the first posts I wrote that got decent attention and even the Sleep Foundation chimed in on the comments section. It was important to me because of what I saw happening to a couple people I knew (including myself!) when trying to keep up with all the social media buzz and Web events. You barely get sleep! And lack of sleep has some detrimental effects.

What’s one lesson you’ve learned from blogging?

The importance of interacting with others – the more you comment and make genuine relationships with others, the more you get back, probably even more so.

Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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