Social Marketing Works

For all those working to raise awareness, guess what? Awareness just got punked. See this excellent video appropriately titled “Awareness Schmawareness:” from the wonderful Nedra Weinreich to see what I mean:

httpv://www.youtube.com/watch?v=hRhXKTAG0kc

If you feel the awareness building fever catching in your organization or team, have no fear. Review these questions to get back on the right track. The TurningPoint Collaborative also has the following resources (for free!) available:

Last but not least, you can always ask questions here at SocialButterfly. Take a step today towards effectiveness–know that the social marketing approach works. Why else would it now be an official part of how our nation plans on improving our country’s health (see objective 13)?


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2 thoughts on “Social Marketing Works


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    Nedra Weinreich

    Thanks for sharing my video, Alex! I thought about singing “Awareness Fever” to the tune of “Cat Scratch Fever” at the end of the video, but lucky for everyone I decided against that ending.


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    Alex Post author

    Of course! I’m enjoying your new videos–You have such a great voice that many can benefit from hearing… even if it is to the tune of cat scratch fever someday. =)

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