This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being. So how do we capitalize on this for health and beyond?
How social is your state’s health department?
Newly announced, the “Social Media for Public Health” Twitter chat will be hosted the second Tuesday of every month at 1pm, EST. The host account, @phsocmed, already has over 50 followers and participants are invited to use the hashtag #SM4PH to chime in. But just how social are our health departments anyway? Research shows we still have a ways to go.
What’s your website’s mobile traffic breakdown?
Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones. The findings come from Adobe’s review of over 100 billion visits to 1000+ websites world-wide, showing 7% of traffic is driven from smartphones, with tablets edging them out at 8%. The reason? While smartphones are more common, adobe found that users preferred tablets for more in-depth Web browsing.
What’s in a name? That which we call rose. By any other name would smell as sweet.
“I really think that it is time to rename the movement.” Phillip Kotler told the International Social Marketing Association in an interview celebrating a visionary and how he hopes the industry may advance.
This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation. So, let’s explore that first.
Digital Health Takes Center Stage
In health care social media discussions, lines quickly blur as people share and develop ideas that relate to possible close cousins of social media including big data, wearable tech or mobile technology. Refer to this article by Healthy Startups on the 100 Trends That Will Change Healthcare in 2013 for a full list of potential relatives.
How can email be used as a health intervention?
Many are enthusiastic about the possibility of social media being used as a behavior change intervention. For some, the verdict is still out. While we continue to advance the science behind social, don’t forget about email (and search for that matter). For today, let’s look at email.
Email at Work
Oncologists who receive email reminders are more likely to ask terminally ill patients about their end-of-life wishes, according to a recent study published in the Journal of Clinical Oncology. Before the implementation of email reminders, fewer than 15% of patients had their final wishes recorded. After one year of the intervention, one-third of the patients had their final wishes recorded.
How can social media support prevention and wellness?
January is the month of new resolutions yet a study out of the University of Scranton finds that only 8% of us actually achieve these resolutions. At the same time, about 1 in 3 Americans plan on buying a new fitness tech in 2013. Yet as the image above reminds us, at varying degrees, health is more than a click of a button.
On Wednesday, Jan. 16, SocialButterfly will host the HealthCare Social Media Review, the peer reviewed blog carnival for everyone interested in health care social media. Given the importance of prevention amidst a nation with an expanding waistline, this edition will focus on how social media collides with health promotion, prevention and wellness.
Where do social marketers get their inspiration?
In an attempt to share how social innovation and social marketing intersect with a colleague of mine, the colleague responded something along the lines of: “I don’t get why it matters. Social innovation sounds like everything we’re already doing in social marketing.”