Category Archives: Uncategorized

Web 2.0 Wednesdays

With the growth of Web 2.0 (and the up and coming uses of Web 3.0), I plan to showcase an organization/cause that’s using great Web 2.0 strategies to further its mission within its social marketing strategies.

Today’s Web 2.0 Wednesday honors The National MS Society’s site centered around its latest re-branding for raising awareness and support for MS, their micro-site Join The Movement.
Changing MS Logo

On this site, they have ‘The Wall’ and the option to ‘Create Your Mark.’ Here, users of the site can literally draw their own statement against MS, including the cause’s new logo and rebranded mission. Then, it can be submitted to The Wall, with hundred’s of other users’ drawings. This not only reenforces the newly packaged mission, but allows for customization, interaction with the cause and shows how the disease affects others.

Props to the MS Society! PS: They also have another cool micro-site they use to share and submit various personal stories about the effects of Multiple Sclerosis, http://www.faceofms.org/.

The 'Good' Concept

This article from Advertising Age’s online homepage looks at the concept of ‘Good’ Marketing. In brief, Self Magazine conducted a research study about how consumers perceptions changed about a product that promoted itself through ‘Good’ Marketing. From the article, it seems that the study is offering the concept of ‘good marketing’ as an umbrella term for all social-related strategies such as corporate social reponsibility, cause marketing, public service advertising, etc. As an advertising gal myself, I understand the points of the article, yet I think it almost makes the world more confusing. Though I do admire its attempts in finding an umbrella term.

In my graduate classes, we discuss at length on the definition of advertising and whether or not the definition is outdated or too limiting. With the explosion of public relations in relative years, combined with viral, guerilla, social networking (the evolution of interactive media), one must admit that the tides are changing.

So my question to you: What is your reaction to the term ‘Good Marketing?’ Is there an umbrella term to describe not for profit or socially-related message strategies?

About

This site is to highlight the growing movement of social marketing. Who is a social marketer? My answer, anyone can be. This site has a few objectives:

1. Showcase how two main concepts can come together powerfully – social marketing and Web 2.0 (now Web 3.0)
2. Inspire the use of social marketing by discussing current trends and being a learning resource center to cultivate more socialbutterflies.
3. As a resource for social marketing networks and practitioners to learn, grow and fly.

SocialButterfly

Defined – a social butterfly is someone who is amazing at socializing, making connections and creating conversation…appearing to ‘fly’ about the room. In the context of this website, it is a play on words.

‘Social’ is taking from the term social marketing, in which marketing efforts are applied to create behavior changes that are beneficial to society. In other words, depending on one’s view, it is learning to examine social issues and look for ways to ignite social change for the better.

‘Butterfly’ is taken from the butterfly insect, which goes through a metamorphasis, and changes into a beautiful creation. Thus, this site works to promote and increase understanding surrounding the practice of social marketing by inspiring any and all to create change for the better. Then, in a ripple effect, maybe we could all become SocialButterflies in creating social change for the betterment of society.