CDC Launches Re-Design, Focus on Tools

Tuesday, August 11th, 2009 | Health 2.0, Public Health

Today, I received a tip that Monday night, CDC.gov launched it’s re-designed Web site–placing a larger emphasis on tools. I think it’s looking pretty good myself–especially the “connect” icons as I’m a large fan of communicating visually. Plus, icons are fun, right? What about you? What are your thoughts?

I think one of my all-time favorite features is the CDC.gov Tag Cloud. According to the Web site, “[the] Tag Cloud is an alphabetized list of the most popular search topics on the CDC.gov Web site. The text size of the term shows its relative popularity: bigger terms are more popular than smaller ones.” Even better, each term is click-able for information about that specific topic. Here’s a quick snap shot:

It’s simple. It’s user-generated (via consumer search queries). It offers a quick snapshot to what consumers are concerned about in regards to public health. And, thus, it’s powerful. And, it communicates all this and more, visually. For a visual learner like myself, I give it two thumbs up. I’m envisioning that one day, we might be able to update these types of queries in real-time, though from my own experience, I also know it’s going to be a challenge.

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5 Comments to CDC Launches Re-Design, Focus on Tools

Mike Newton-Ward
August 11, 2009

I have got to say that the home page still looks the same to me, though I like it. It is visually appealing. I like the way the info is “chunked;” makes it easier to identify.

It does look like a number of the topics specific pages are re-designed. More white space, chunking of info.

I do like the tag cloud.

Thanks for sharing this, Alex

Alex Alex
August 12, 2009

Hey Mike-

Thanks for the comment. I was able to connect with them again to get more info on the specific updates that were made, so I updated the post to reflect that. My excitement superseded the full-on information gathering, which isn’t like me, so I’ll work on containing that next time. We miss you down here tho!

[...] relaunched its web-site last week with a new slick design. Alexandra Rampy (@Socialbttrfly) had a nice write up on the new site design. My take was similar, but I think CDC should have their “Connect with [...]

Chris Dumas
August 18, 2009

I am really impressed with the changes. It always amazes me the massive amount of data that is on their site. I am happy the have a process to always strive to make the information more available to everyone. Thanks for the heads up on the change Alex!

Monica
August 20, 2009

Thanks for drawing attention to the new CDC website. I don’t think I would have noticed all the ways the CDC is willing to connect.

As someone who wants to help governments and other public agencies embrace web 2.0, I think the CDC is ahead of it’s time.

I’m especially impressed with the CDC Second Life island! That’s so awesome.

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Alexandra Bornkessel

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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