Steve Field, over at The D-Ring, a blog about the military combined with social media, posted a great comical entry about his frustrations in receiving press releases as a blogger on behalf of various groups’ blogger outreach strategies.
Some tips Mr. Field mentions and are pretty practical:
1. Make the address personal.
The heading ‘To whom it may concern’ may be a bit un-inviting to the blogger whose name is obviously apparent on the homepage or in the about section.
2. Following the first tip, have you read the blog?
Show you have an interest or at least have a general idea about what the blog is about and its purpose.
3. Don’t assume bloggers know about what you are talking about.
If pitching a new product, service, campaign, idea, your latest invention….describe it.
4. Don’t be a link begger.
Offer something in content or service that is useful to the blogger or the blogging community.
5. Don’t contact a vegetarian blog about the latest McDonald’s big juicy burger.
Be targeted and relevant. Just like in traditional pitching, many of the same rules can apply.
Let’s see if we can extend the list (thxs Beth Kanter for the extending the list idea)!
What tips do you have regarding how people/groups contact bloggers? either what to-do or what not-to-do….