Comments on: Defining Your Organization’s Story

By: Alex

Alex — Mon, 07 Dec 2009 18:10:59 +0000

@Robin Thanks for the kudos. Though, like you, a lot of the credit goes back to my mom who is a reading and writing teacher who enstilled similiar values in me that it sounds like your mother did as well. That, and my journalism professors who showed me how the story is always evolving and always changing–and taught me the value and fun of being a part of it!

By: Robin Luymes

Robin Luymes — Mon, 07 Dec 2009 17:30:39 +0000

Great post and great question. I began as a journalist writer 20 years ago, and then shifted to PR. Over the years, I came to love the PR profession because it is about story telling, plain and simple. My mom taught me to love reading and writing; my dad taught me to love hearing and telling stories. Together, they are what PR is all about.

For an organization, it’s important to know who/what they are and what there story is, and for people throughout that organization to know it and be able to share it. I worked for a company where most knew the story, but there was disagreement between folk (depending on where they sat) on what was most central to the company’s existence.

In any case, great job!

By: Alex

Alex — Mon, 23 Nov 2009 23:13:29 +0000

Hey all–I found this great post on frogloop with some more tangible next steps and thoughts (including a pretty neat slidedeck) to get your mind mulling over the importance of storytelling even more: http://ow.ly/EZYa.

By: Alex

Alex — Mon, 23 Nov 2009 16:36:20 +0000

Thanks Mark! I’ll be sure to look into those organizations–sounds like some good eats to fuel some good thinking.

By: Mark Marosits

Mark Marosits — Mon, 23 Nov 2009 16:13:55 +0000

First, thank you for the mention-Worldways is honored by your kind words. On storytelling, I really like freedomfromhunger.org, where it tells its story by featuring a few of the million of women it helps to lift themselves from poverty. It has been very, very successful. I also like Skoll Foundation’s Social Edge blog under the editorial guidance of Victor D’Allant. And, well…Social Butterfly!