Month-Long Observances
American Diabetes Month
Lung Cancer Awareness Month
Individual Events and Observances
2010 Election Day–Vote!
Nov. 2, 2010, United States
World Entrepreneurship Forum
Nov. 3, 2010, Lyon, France
Civil Society 2.0
Nov. 4-5, 2010, Washington D.C.
Connecting Social Innovation 2010 (Hashtag = #cosi10)
Nov. 4-9, 2010, See Website for Details.
TEDxMidAtlantic
Nov. 5, 2010, Washington D.C.
APHA Annual Meeting–Social Justice: Public Health Imperative (Hashtag = #apha10)
*Worldways Social Marketing is hosting an #apha10 tweet-up on Nov. 7.
Nov. 6-10, 2010, Denver, CO
mHealth Summit (Hashtag = #mhs10)
Nov. 8-10, 2010, Washington D.C.
National Drug Facts Week (Hashtag = #drugfacts2010)
Nov. 8-14, 2010, Everywhere
HealthCampDC
Nov. 12, 2010, Washington D.C.
TEDxYSE (Young Social Entrepreneurs)
Nov. 13, 2010, Washington D.C.
World Diabetes Day
Nov. 15, 2010, Everywhere
On the Move: The Power of Mobile Communication
Nov. 15, 2010, Washington D.C.
Web 2.0 Summit
Nov. 15-17, 2010, San Francisco, CA
D.C. Entrepreneurship Week
Nov. 15-19, 2010, Washington D.C.
Broadening Influence: Examining Public Health Driven Social Media
Nov. 16, 2010, Washington D.C.
Great American Smokeout
Nov. 18, 2010, Everywhere
Health 2.0 STAT Meet-up
Nov. 18, 2010, Washington, D.C.
Big Tent
Nov. 18-20, 2010, Houston, TX
National Survivors of Suicide Day
Nov. 20, 2010, Everywhere
International Day for the Elimination of Violence Against Women
Nov. 25, 2010, Everywhere
Medicine 2.0
Nov. 29-30, 2010, The Netherlands
Open Innovation Africa Summit (Submit your own ideas for innovation in Africa and potentially win a spot at the conference!)
Nov. 29-December 1, 2010, Nairobi, Kenya
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Feel free to let me know of events I should consider adding by emailing me at abornkessel@fly4change.com. In particular, I look for events that combine a number of the following topics: social media, social marketing, mobile, tech, health 2.0, social innovation, government 2.o, social change, non-profits, journalism, social entrepreneurship, leadership, special observances, and more.
]]>By Scott Rampy: The word “social change” for me is intimidating. It implies that there has to be an attempt to resolve a social injustice, shortcoming or reversal of public opinion. For me, social change can be as simple as the inspiration that sits across from you at the dinner table. In my case that is Jo Rampy, my wife of 26 years. From a pure grass roots perspective, social change can be motivated by inspiration to inform others in an effort to spark a movement in a small way to solve a larger problem.
This is the case with the National MS Society. Multiple Sclerosis (aka many scars) affects nearly 400,000 people in the country and selfishly I’m focused on the one person, Jo, who deals with it everyday. She has been diagnosed with this disease for the past 7 years. MS attacks the myelin that surrounds our nerve endings in the brain that control our central nervous system. The damaged myelin forms areas of “sclerosis scars” that over time, affects ones ability to talk, see, feel, walk and concentrate.
Jo has been an athlete since the first day I met her, as she was running stadium stairs when I first noticed her. Since the diagnosis, she has maintained an active lifestyle just trading her running shoes to walking shoes. Jo walks 30-35 miles a week and regularly engages in health education to learn how to manage and live with MS. As a result of her commitment, I’ve taken the challenge to SWIM, BIKE and RUN so that someday people with MS can again.
For the past several months, I have been training for my first half iron-man in Branson, MO Sept. 19. This race is not only a tribute to the endurance and strength I observe in Jo everyday but a tribute to people that deal with MS on a daily basis… so I SWIM, I BIKE and I RUN so that they can again.
There is no cure for MS, but my goal is raise money so the research can continue to find a cure in our lifetime. My call to action is to have you join our cause and if motivated, donate $70–a dollar for each of the 70.2 miles traveled in my race. A half iron-man consists of a 1.2-mile swim, a 56-mile bike ride and a 13.1-mile run. At the writing of this post, we have raised $2,100 and have 106 members supporting the cause.
Please join, invite or donate and support a cause that will make a difference for someone dealing with MS.
In my last post, I shared news about an upcoming trip to Guatemala my mom, my grandma and I are making alongside fellow changemakers. Part of this trip is working to raise funds to provide seven roofs for seven families in seven days, a total of $1100 ($157 per roof).
Over the next seven days, I also plan to answer seven questions based on things I learn during this process, insights you help me to discover, why I chose CrowdRise over other fudraising platforms, how fundraising relates to social marketing, the role of the free agent and any other items you may be curious about. I hope this seven-day adventure not only raises funds for those who need it–but also helps us grow as professionals.
So Sound Off: What questions do you have when it comes to fundraising change?
flickr credit: Travelin’ Librarian
]]>On SB, we recently talked about the cost of dreams, and Kamkwamba is a true testament on not giving up on his dream despite his challenges. On May 26 at 8pm EST the @read4change Book Club is meeting via Twitter to discuss Kamkwamba’s true story as told in the book The Boy Who Harnessed the Wind. If you are feeling overwhelmed about how one person can make a difference, then this book is for you.
If you are interested in:
…and much more, then we invite you to join us.
UPDATE: Stacey Monk of Epic Change will be our special guest for May’s #read4change chat. Stacey and EpicChange do an amazing job at using storytelling to share the mission of their Tanzanian partner, Mama Lucy. Most recently, Epic Change launched to ToMamaWithLove.org, using the Web to connect your story with Mama Lucy’s.
]]>For experienced social marketers this might seem like a review–but we can all use a review sometimes. People leading change often “sell” one of the following:
Some say that selling behavior versus a concrete product or service comes with increased challenges–for one, it’s harder to measure. Two, it’s hard to deliver. Three, we’re talking about deeply rooted, often value-based, behaviors and decision making. Hard? Yes, historically. But, it doesn’t mean that is has to stay true.
We can do better–for example, HHS recently launched its Community Health Data Initiative–freeing up data, making it accessible, drawing out understanding, making connections–this can help us in our efforts to achieve behavior change by working to address that measurement issue.
Challenge
Think about a current project that you or your organization is working to achieve. Can you pinpoint the type of behavior you are driving? If so, tell us about it in the comments. Perhaps we can brainstorm some ways to make it “easier.”
(Hint: Look into the approach and framework of social marketing–lots of good research and case studies!)
Flickr Credit: trawin
Onward.
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What about you? What good info have you read lately? Please provide the link in the comments so we can all check it out. Also–if you’re in love with your Google Reader like me, here’s my public profile. Let’s connect.
flickr credit: Benimoto
]]>In Beth’s recent blog post, one of the questions she asks us is: “Can solving complex social problems be done by popular vote?” In explaining her stance on this question, Beth shares:
“Let me say this. If brands want to be authentic in their social media for social good effort, they need a fusion approach that balances marketing with social change. I think there is a hybrid option for crowd sourcing–and that there is a need for expertise.”
You need to fuse marketing with social change. This is exactly what social marketing does, and as I wrote last month, I also agree that authenticity will be key in growing organizations for the future. I love that the wealth of social marketing is beginning to reach beyond the world of public health and further into the realm of social change. I’m right there with you Beth–thank you!
How about you–What role do you think marketing has when it comes to social change?
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What about you? What good info have you read lately? Please provide the link in the comments so we can all check it out. Also–if you’re in love with your Google Reader like me, here’s my public profile. Let’s connect.
flickr credit: Benimoto
]]>For example, you may reach the number of donors you set out to reach, but still feel disconnected. You could have a bigger list of e-newsletter subscribers, but still question if what you’re doing is achieving the change you want. You can change the life of one person and wonder how you can change the life of another.
This is why I turned to social marketing. Social marketing is something you address, plan and implement at the strategic level. If you are considering how social marketing applies during materials development or media placement, you’ve missed the boat and instead are floating on driftwood. We need to think bigger and longer.
This weekend, I found someone online who I feel understands where I’m coming from: Hildy Gottlieb. After about five years of consulting, Hildy and her partner felt frustrated. They saw themselves doing great work and achieving the mission set before them, but then noticing their work wasn’t aiming for extraordinary community change. She explains best in the video below (minutes 4-6 is where it hit home with me, as I feel social marketing can help create the change she describes).
httpv://www.youtube.com/watch?v=A-iKsDhDz4Q&feature=player_embedded
If you are working on community-based change or social change in general, Hildy outlines six Pollyanna Principles to guide your efforts:
The Ends
- We accomplish what we hold ourselves accountable for.
- Each and every one of us is creating the future, every day, whether we do so consciously or not.
The Means
- Everyone and everything is interconnected interdependent, whether we acknowledge that or not.
- “Being the change we want to see” means walking the talk of our values.
- Strengths build upon our strengths, not our weaknesses.
- Individuals will go where systems lead them.
I like these principles because they aren’t media focused–they are value focused. What about you–can you relate to the frustration Hildy or I describe?
Bonus: If community-based change interests you, I recommend looking up the name Doug McKenzie-Mohr.
flickr photo credit: khoraxis
]]>This page offers a listing of 40+ interesting conferences, events, observances and programs to keep you up to date in the world of social marketing and related areas of social change, social innovation, non-profits, and tech. From events like the World Economic Forum, to conferences like the 20th Anniversary of the Social Marketing in Public Health Conference to observances like World Day of Social Justice and Twitter chats like #4change, #hcsm, #SocEntChat and more–it’s shaping to be a powerful year.
The calendar will be continuously updated as the year goes on, so check back often as we have “Watch List” including the NIH mHealth Conference, Mobile Tech 4 Social Change and others. Oh the places we will go in 2010–may we enjoy the ride!
flickr photo credit: ForestForTrees
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