Just the other week many questioned American Idol’s crowdsourcing technique of asking audience members to text their vote for their favorites when Pia Toscano was voted off. Crowdsourcing was also in question with President Obama’s “Open for Questions” initiative when questions on the nation’s drug reform were at the top of the public agenda. In fact, the number one issue–not once, but twice–was the legalization of marijuana. And again, when Change.org held its crowdsourcing contest “Ideas for Change,” the legalization of marijuana also floated to the number one spot.
Before you say crowdsourcing is so 2008, give me a second. This may be an oversimplification–but I can’t get the thought out of my head. I understand the benefits of crowdsourcing–but there’s also a time and purpose to applying a crowdsourcing approach.
Here’s the leap: Is voting a form of crowdsourcing?
Having recently joined the army of weekday commuters, I just finished listening to Arianna Huffington’s Third World America on audiobook. (Note: Bush’s Decision Points is next on my “to read” list as I want to study differing viewpoints and perspectives.) Despite Huffington’s obvious leanings and strong (and sometimes distracting) language, she does make some interesting arguments. One of which is her look at education and its role on our economic and political structures, specifically, the American public’s access to quality information.
httpv://www.youtube.com/watch?v=hu8QDhNeNdQ&
Have you read Third World America? What were your thoughts and reflections upon reading it? And, is voting a form of crowdsourcing? One of the messages I appreciated most from Huffington’s book was her call for increased civic engagement from citizens ourselves as she did balance her argument asking for both policy changes as well as increased individual accountability.
Though I would have liked to hear more about the solutions she proposes to the problems she outlines, she does encourage people to visit: http://www.huffingtonpost.com/news/third-world-america, as a hub for getting involved and taking action (a smart move on her end I must say).
Additional Resources:
“Seek knowledge. Ask questions.”
]]>The Social Innovation Fund is a proposed solution to identify the most promising, results-oriented non-profit programs and expand their reach throughout the country. The Fund has four main objectives, including:
In sum, Pres. Obama is looking for solutions, and he’s looking across the walls and barriers of private, public, non-profit, individual and organizational groups:
“So all of this represents a new kind of partnership between government and the non-profit sector. [love that!] But I can tell you right now, that partnership isn’t complete, and it won’t be successful, without help from the private sector. [even better!] And that’s why I’m glad that there are some deep pockets in the audience here — foundations, corporations, and individuals. You need to be part of this effort, as well. And that’s my challenge to the private sector today. Our non-profits can provide the solutions.” [and so can our social marketeers!]
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Thought 1: What are the evaluative benchmarks for “success” going to be? As, those who are familiar with the debate around libertarian paternalism, this will depend largely on how and WHO defines “success.”
Thought 2: My second thought and gut-wrenching ask was: Have the people involved in this heard of the solutions that social marketing can offer? In the remarks, Obama references individuals working for great changes, telling of their success. What if these success stories came from social marketeers? What if social marketing was applied to some of the very issues the Social Innovation Fund might examine? My mind is boggling with the possibilites–and solutions!
To Start: In response to Thought #2, I would like to highlight that social marketing already is, and can be a solution. Yesterday, I finally received my copy of Philip Kotler and Nancy Lee’s book, “Up and Out of Poverty.” This book examines the issue of poverty and all past and current solutions being sought to solve this issue. Then, the authors offer up social marketing as a solution. I can’t give much more than that because I am just about to crack it open myself. But, I have been waiting for this book. Imagine, a series of social marketing books that looks at real issues, BIG issues, and applies social marketing as a solution. Perhaps, there in lies the rub, some food for thought for the Social Innovation Fund committee. Perhaps, if we had an organization or an entity (hint, hint, join the 260+ others who’ve signed the pledge), then we could get some folks to chat.
I’d like to borrow some words from Pres. Obama himself to thank you for all the work you do in helping us clutivate and discover strong solutions:
“I want to thank all of you here today for everything you’re doing to find new solutions to some of our oldest, toughest problems. I know what you do is not easy.”
flickr photo credit: Seano Beano
]]>Person 1: With the rise of a third sector, defined as the non-profit sector, how will this affect both the private and public sectors? And, what are the relationships between the three and what will that mean for the future?
Person 2: Well, what is non-profit? Non-profit means merely a tax break. You have two kinds of non profits. Those that are genuinely good and advocate for their cause efficiently and effectively, but then you have those that don’t. So, when you say non-profit, you’re merely talking about a tax break.
Needless to say, this conversation got me wondering, and I’m still pondering. What is a non-profit? And, say the word ‘non-profit’ is a brand….how do current consumers perceive this brand?
I feel these questions are important because whether you are a political organization, grassroots, religions, a charity, professional organization, foundation, community oriented, advocacy organization, special interest group, etc… how the broad term non-profit is ‘branded’ and perceived could have large implications for your success.
Graduate student from Case Western Reserve University, Kate Luckert, provides a great outline on the definition of non-profits and various examples, including why they may/are important.
About. com‘s definition tends to support Person 2’s definition of a nonprofit:
A nonprofit organization is one that has committed legally not to distribute any net earnings (profits) to individuals with control over it such as members, officers, directors, or trustees. It may pay them for services rendered and goods provided.
The European Research Network states that there is no universally accepted definition to the term: non-profit sector. There is also no universally accepted social marketing definition. My view though is…. if the term non-profit lacks in credibility and reputation, the term social marketing should be used more often to describe certain effots.
Many organizations practice social marketing, but they don’t know it or realize it. Some people say that the term social marketing is too limiting, however, I see it more as an umbrella term backed with credible research.
Thoughts?
How do they relate?
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Social media is awesome. Grand. Influential. Amazing. In my professional role working with government agencies, I must admit that my first reaction to Change.gov was, “Sweet, I can’t wait for this priority on social media to trickle down among other government agencies. Man, that would make our job so much easier.” Or, would it?
Because now, instead of talking about why to do it, the opportunity to implement may [hopefully] increase, meaning we must show results. And, Obama set the bar high.
Granted, Obama’s campaign is an amazing case study that aided in achieving an important end objective – getting Obama elected. However, Obama’s online success is due to more than social media.
“Overall, the presidential campaign filled 54% of the newshole as measured by PEJ’s News Coverage Index from Oct. 27-Nov. 2. That represents a slight uptick from the previous two weeks when the election was at 52% (Oct. 20-26) and 51% (Oct. 13-19). The race for the White House was the dominant story in all five media sectors, most notably in cable, where it accounted for 84% of the airtime studied, and on the radio airwaves, at 65%.”
“Share your vision for what America can be, where President-Elect Obama should lead this country. Where should we start together?”
He took the essence of social media tools and made it his mantra. He is change, but he needs you to help create that change. You want change, but you need him to lead that change. Brilliant.
In your opinion, what other factors outside of social media helped mold Obama’s online success?
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