Osocio – SocialButterfly

Welcome to the Neighborhood!

Alex — Wed, 10 Dec 2008 09:51:02 +0000

As a part of my blog, I am launching a “Blogger Neighborhood Series.”This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Each week a different blog/blogger will be featured. We begin with our friends over at Osocio, with its founder Marc.

Blog Name: Osocio

Blog Topics: Social Advertising and non-profit campaigns from around the globe.

About the Author: Osocio is made by nine professionals, all working in the advertising and marketing industry. The people behind Osocio are not important, it’s all about the work that is shown

If you could live on any street, what would that street be named? Howtogetoutofherelane =)

Who would be your dream real-life neighbor? I would live between Lance Armstrong for a daily cycle ride and Nick Cave for daily inspiration and for borrowing his suit now and then.

Why do you blog? It all started as a personal collection, from founder Marc, that highlights the social advertising arena. The blog form was just a coincidence. It could be any form and depends on how you define a blog and a website. Osocio is a showcase which encourages comments and interaction.

What inspires you to blog? My own curiosity. And my way to fight against indifference.

If you customized your own license plate, what would it say and why?
I hate driving.

What’s currently your favorite social media application our blogger community should utilize more? Twitter. You can follow Osocio at @osocio.

What’s your favorite blog post and why?

As a libra it’s hard to choose, so I take three:

http://osocio.org/message/de_mond_gesnoerd

I was totally surprised by the perfect use of the media in this one. It was one of the first ever posted on Houtlust, the preamble of Osocio, and is written in Dutch. The artwork shows a dessident from Belarus. The mouth covered with tape explains all.

http://osocio.org/message/holy_shit

I’m used to all kind of shock-advertising, but this one from Brazil is one of the few which makes me really cry, especially the last mentioned video.

http://osocio.org/message/in_my_language/

A real eye opener. It’s about an autistic women, and we can learn from her that there are many ways to communicate.

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As a huge fan of social advertising myself, here is one of my favorites in terms of how its powerful message combines with the video’s images. Titled: Stop the Bullet.

Come back every Thursday to see whose been nominated as the next Blogger Neighbor you need to know

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As a fan of social advertising, here is one of my favorites in how the message and video combine to share a powerful message. Titled: Stop the Bullet.

[youtube=http://www.youtube.com/watch?v=wk01MXx6IfE&hl=en]

Join the Pledge for a Humanitarian Lion at Cannes

Alex — Tue, 19 Aug 2008 06:43:02 +0000

Awhile back, I wrote about a video that surfaced on YouTbue that was sending a message to Cannes to create a Humanitarian Lion at Cannes. The video has always been featured on my Events page. Now, I am excited to report that the video has turned into an official campaign.

Join us in sending a message to advertisers and clients everywhere: we want to elevate the good and generate a shift in the way we do business and increase our reputation as an industry. I just signed the pledge today, at did the folks over at Osocio.

The Cannes are a worldwide event, so this movement can be a worldwide effort.

How One Non-Profit Re-defines the Art of Story-Telling

Alex — Mon, 07 Jul 2008 23:25:01 +0000

Eglantyne Jebb

Have you ever heard of Eglantyne Jebb?

Yea, me either. Until my friend Marc over at Osocio emailed me about a new stunning campaign: Lessons in Leadership. Made by the non-profit organization Save the Children for our Australian friends, the campaign highlights the story of Eglantyne Jebb, her mission and her legacy citing:

“A women born over a century ago, that you’ve probably never heard of, and whose achievements you will never forget.”

In brief, Eglantyne Jebb wrote the book Cambridge, a Study in Social Questions in 1906 based on her research and experiences. The book was well before its times and reflects many modern social marketing themes. Jebb went on to found the International Save the Children Union in 1919 and became a leading proponent for children’s rights.

A major cornerstone of Jebb’s work was her insistence of a planned, research-based approach to social welfare, war relief efforts and primarily children’s rights. She drafted the main declarations necessary for the international community to put priority on children’s rights. Later, these declarations and the Children’s Charter Jebb drafted became known as the Declaration of the Rights of the Child and was adopted years later by the League of Nations.

This interactive story takes you on a journey through 12 lessons in leadership, while also sharing with you the story of Eglantyne and how one individual can make a difference. I could describe more of the story, but the video does a much better job. Enjoy!