Project: Variety’s Power of Women Awards Recognition in Collaboration with the Lifetime Network
Good: Gathering together some of Hollywood’s greatest women, recognizing their contributions to some powerful nonprofits (Save Darfur and ServiceNation amongst them) and engaging the interest and attention of numerous influentials.
How it could have been GREAT: Involving the rest of us. Lifetime in and of itself has a huge audience base, and many of these watchers–I would presume–are also powerful women doing amazing things. What would have been great, would have been a contest of sorts that asked ordinary women to submit the story of everyday women who are working to better and change the world. The winner? Well, she gets to wine and dine with the A-listers at the described event above and gets to be recognized right alongside Anne Hathaway and company. How great would that have been?
Apply this to your own work. Many of you are doing awesome, notable, and persistent work. Good work. Just remember to pause and ask yourself–how can we make this GREAT? If Variety and Lifetime might have made the event bigger, just think of the blog posts, the camaraderie, the buzz, the views, the downloads–but most importantly, the community growth and involvement that could have resulted. It’s good, but it could have been great.
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Stay with me. Obviously, not all may agree on the content. But, this is worth taking a few minutes to review even if only:
- You enjoy social media
- You like learning about new business models
- You have a heart for nonprofits
- Want to learn more about the power a community can have
- You want to know how all the above can combine to create CHANGE
IJNP, In Jesus’ Name Productions, launched last week during the Cannes Film Festival. It’s promotional video is below. It’s a bit long, but fast forward to the last minute, and you can get the *details.*
httpv://www.youtube.com/watch?v=tMwVSUQtWaQ
In sum:
IJNP desires to leverage social networks with the purpose of uniting Christians around the world to have a ‘say’ in the making of film. IJNP offers Christians to have an influential role in determining which movies the studio makes and/or partners with.
- For $10/month (the price of a movie ticket), members can be a part of ‘participatory film making’ from beginning to end through IJNP’s soon to be launched member social network.
- At 50k-100k members, movies on par with Hollywood can be made.
- At a million members, summer blockbusters can be made.
- IJNP will work with the best Christian filmmakers in the industry and has integrated a Christian Film making Apprentice Program.
- IJNP’s Advisory Board currently has representatives from Campus Crusade for Christ, Hollywood Connect, Luis Palau Association and Youth For Christ.
- More details on how a financial gift breaks down, IJNP’s elected advisory board, ‘participatory filmmaking,‘ and learning how to get involved, visit the newly launched website.
First thoughts? And, this is posted in terms of looking at the non-profit business model and the use of social media through social networks.
This should be interesting… =)
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