Month-Long Observances
American Diabetes Month
Lung Cancer Awareness Month
Individual Events and Observances
2010 Election Day–Vote!
Nov. 2, 2010, United States
World Entrepreneurship Forum
Nov. 3, 2010, Lyon, France
Civil Society 2.0
Nov. 4-5, 2010, Washington D.C.
Connecting Social Innovation 2010 (Hashtag = #cosi10)
Nov. 4-9, 2010, See Website for Details.
TEDxMidAtlantic
Nov. 5, 2010, Washington D.C.
APHA Annual Meeting–Social Justice: Public Health Imperative (Hashtag = #apha10)
*Worldways Social Marketing is hosting an #apha10 tweet-up on Nov. 7.
Nov. 6-10, 2010, Denver, CO
mHealth Summit (Hashtag = #mhs10)
Nov. 8-10, 2010, Washington D.C.
National Drug Facts Week (Hashtag = #drugfacts2010)
Nov. 8-14, 2010, Everywhere
HealthCampDC
Nov. 12, 2010, Washington D.C.
TEDxYSE (Young Social Entrepreneurs)
Nov. 13, 2010, Washington D.C.
World Diabetes Day
Nov. 15, 2010, Everywhere
On the Move: The Power of Mobile Communication
Nov. 15, 2010, Washington D.C.
Web 2.0 Summit
Nov. 15-17, 2010, San Francisco, CA
D.C. Entrepreneurship Week
Nov. 15-19, 2010, Washington D.C.
Broadening Influence: Examining Public Health Driven Social Media
Nov. 16, 2010, Washington D.C.
Great American Smokeout
Nov. 18, 2010, Everywhere
Health 2.0 STAT Meet-up
Nov. 18, 2010, Washington, D.C.
Big Tent
Nov. 18-20, 2010, Houston, TX
National Survivors of Suicide Day
Nov. 20, 2010, Everywhere
International Day for the Elimination of Violence Against Women
Nov. 25, 2010, Everywhere
Medicine 2.0
Nov. 29-30, 2010, The Netherlands
Open Innovation Africa Summit (Submit your own ideas for innovation in Africa and potentially win a spot at the conference!)
Nov. 29-December 1, 2010, Nairobi, Kenya
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Feel free to let me know of events I should consider adding by emailing me at abornkessel@fly4change.com. In particular, I look for events that combine a number of the following topics: social media, social marketing, mobile, tech, health 2.0, social innovation, government 2.o, social change, non-profits, journalism, social entrepreneurship, leadership, special observances, and more.
]]>As a new Twitter member, one may be wondering a series of questions that I hope this post offers a “quick guide” to successful Twitter use and community, with the key ingredient reiterated at the end.
“What is Twitter?”
Twitter is a micro-blogging social media tool that asks the question, “What are you doing?” Individuals, who have logged in and registered for the free service, answer the question within 140 characters or within multiple updates and then ‘update’ their status. Twitter works by individuals agreeing to ‘follow’ a certain Twitter account. Once following this account, the person then gets the account’s updates. It is a great medium that lends itself to both one-to-one communications, as well as one-to-many communications. In the past six months, Twitter has gone from 600k accounts, to 2.9 million accounts.
“How can I/We use Twitter?”
The list below outlines 13 different functions that both individuals and organizations can use Twitter’s platform to accomplish:
1. Inquiry Response
2. Reputation Management
3. Promotion
4. Event Planning
5. Brand Equity
6. Marketing
7. Fundraising
8. Reminders
9. Emergency and Disaster Response
10. Provide information, news and tips
11. Research
12. Conversation Tracking through Hashtags (i.e. #WAD08, #healthcomm)
13. Social Networking
“Now what?”
“How do I connect?”
“Where can I learn more?”
In sum, just add meaning. This may seem easier said than done, so I want to help. What are your other Twitter questions? I can already think of a few (tools, metrics, etc.) Feel free to comment, and I will offer more in the comments. Finally, I too am on Twitter: @socialbttrfly. Feel free to follow, and I look forward to creating meaning together.
]]>Because of statistics like those above, the concept of ‘Health 2.0’ has increased its usage and importance. Simply, Health 2.0 = the merging of social media into healthcare. However, others see the movement of Health 2.0 as something much wider and farther reaching. Even Google image searching shows a variety of more complex definitions. I’d be interested to see how you all define it for yourselves or for your practice.
Examples of Health 2.0
Websites
Wikis
Blogs
Social Networks
Video-Sharing
Online Forums
Podcasts
Caution
Health 2.0 researchers warn that patients should be cautious about posting personal health-related information through unsecured social media as health insurance providers could gain access to this information, as well as potential employers.
Future
Social Media combined with health information, patients and user-generated content can be used for:
For specific case studies and more information, view this report titled: The Wisdom of Patients: Health Care Meets Online Social Media prepared for the California Healthcare Foundation by Jane Sarasohn-Kahn.
Questions to Ponder
Can’t wait to read your insights in the comments. =)
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Other topics I Googled with a ‘2.0’ added that found results include Love 2.0, Crafts 2.0, Education 2.0, Music 2.0, Church 2.0 …What others can you find?
]]>Also last week, another report was published by the Scientific American Magazine that looked at the concept of Science 2.0, titled “Is Open-Access Science the future?”
Before this article was published, the author put the draft version of the article in a wiki, and encouraged readers’ comments and edits…to help formulate the articles final version.
In this article, the author looks at the increasing use of social media within marketing, journalism, and politics – and how it can spread to the field of science, as more researchers increase their use of web 2.0 tools within their research. Some critics think that this new process to scientific discovery curbs the traditional institutional lines and poses danger. Advocates see Science 2.0 as a way to increase openness and collaboration across studies – furthering progress
Science 2.0
Science 2.0 refers to the growing movement of integrating social media into the scientific process and its promotion. Science 2.0 is a component of the broader Open Science movement according to the author of the article, M. Mitchell Waldrop. This Open Science Movement includes other topics such as open-access scientific publishing and open-data practices.
Case Study
The article points to a success project named OpenWetWare at MIT, which:
“OpenWetWare is an effort to promote the sharing of information, know-how, and wisdom among researchers and groups who are working in biology & biological engineering. OWW provides a place for labs, individuals, and groups to organize their own information and collaborate with others easily and efficiently.”
OpenWetWare now hosts more than 15 labs, 6100 web pages and is edited by 3000 registered users. To learn more, gain access, or get involved, you can contact the project at admin@openwetware.org or join here.
Concerns
Due to the content of this budding use of technology, in that it is labeled ‘science’ brings many concerns to critics minds. These include:
Future
Despite concerns, advocates see Science 2.0 as still in its launching point. Future ideas for implementing Science 2.0 include:
More
What are your thoughts on Science 2.0?? A ‘yay’ or a ‘nay’ …share with us your thoughts
]]>I recently got the opportunity to meet Andre through a Social Marketing Meetup he planned in Washington D.C. with Nedra Weinreich of the blog Spare Change. Thus, I nominated him for this week’s Blogger Neighborhood, as he too values both online and offline exchange. Enjoy!
photo credit: the woodstove
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Blog Name: Pulse and Signal
Blog Topics: Health Communication, Health Education, Social Media, Personal Technology, Consumer Behavior
About the Author: Andre Blackman graduated with a degree in Public and Community Health in 2005 but has had a passion for science/technology ever since he could remember. He loves to meet new, interesting people and think about ways to make the world just a little better. He is a firm believer in the power of people coming together for a common good and is interested in using social technologies to improve the health of others through better health communications. I use Twitter a lot (follow me @mindofandre).
If you could live on any street, what would that street be named and why?
Changemaker Lane, I want to live on a street that continually reminds me of what I should have done that day as I leave and as I come home.
Who would be your dream real-life neighbor?
I have a few but at the moment, Tiger Woods. He is focused, a family man and he runs an awesome foundation that I hope to emulate.
What first prompted you to blog?
After nearly 2 years of reading blogs and thinking about both health and technology, I decided to take the leap and start writing those thoughts down. Not too long into the blogging, I started making great friends through online communication tools and that continued to fuel my excitement for blogging!
If you customized your own license plate, what would it say and why?
URWRLD – in this day and age more than ever people have the opportunities to fulfill their dreams and achieve their personal goals…it’s your world.
What would you gift to a new neighbor as the perfect welcoming gift?
A REAL list of best places to eat and attractions in the town/city to visit. You know the corporate ones lie sometimes!
What’s your favorite blog post and why?
It would probably be when I wrote “The Importance of Sleep in the Wired Generation.” This was one of the first posts I wrote that got decent attention and even the Sleep Foundation chimed in on the comments section. It was important to me because of what I saw happening to a couple people I knew (including myself!) when trying to keep up with all the social media buzz and Web events. You barely get sleep! And lack of sleep has some detrimental effects.
What’s one lesson you’ve learned from blogging?
The importance of interacting with others – the more you comment and make genuine relationships with others, the more you get back, probably even more so.
Past Blogger Neighbors Include:
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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.
]]>Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?
httpv://www.youtube.com/watch?v=ADxCCpV5aVU
Conferences
June 2-4, 2008
Social Marketing University:
Objective: Train, teach and engage social marketing practitioners
Host: Weinreich Communications Location: Washington D.C.
Registration Contact: Nedra Weinreich, training@social-marketing.com
June 15-21, 2008
Cannes Lions International Advertising Festival
Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
Location: Cannes, France
Registration Contact: Online Here
June 18-21, 2008
18th Social Marketing in Public Health Conference
Theme: Translation * Dissemination * Change
Host: University of South Florida Location: Clearwater, Florida
Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.
June 22-24, 2008
Social Tech Training
Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
Registration Contact: Sarah Pullman, info@webofchange.com
July 14-16, 2008
2008 International NonProfit and Social Marketing Conference
Theme: Partnerships, Proof and Practice
Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
Registration Contact: Kelly Andrews, kellym@uow.edu.au
July 14-16, 2008
2008 AMA NonProfit Marketing Conference
Theme: Telling Your Story: From Vision to Results
Host: AMA and the AMA Foundation Location: Washington D.C.
August 12-14, 2008
2nd Annual National Health Conference on Health Communication, Marketing and Media
Theme: Engage and Deliver
Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com
September 29-30, 2008
1st World Social Marketing Conference
Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
Host: International SM Organizations Location: Brighton, England
Application Deadline: February 29, 2008 Time: 2 days
Contact: srm@uleth.ca
December 1-3, 2008
Australian and New Zealand Marketing Conference 2008
Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
Contact: ANZMAC2008@uws.edu.au
Workshops
July 10-12, 2008
2008 Montana Summer Institute for Social Norms Practitioners
Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
Host: Most of Us Location: Bozeman, Montana
Application Deadline: April 7, 2008 Time: 3 days
Contact: Jeff Linkenbach, Ed.D
July 13, 2008
4th Annual Summer Institute for Social Marketing & Health Communication
Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
Host: Emerson College Location: Boston, Massachusetts
Application Deadline: May 1, 2008 Time: 5.5 Days
Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu
More
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Today, the beta for Google Health officially launched. With my blog, I try to bring up points on both sides, and pose questions for discussion, and here I definitely may need your help seeing more of the positives…or educating me on how the danger of the drawbacks is being decreased. With Google Health allowing the option of importing of medical records and information, tracking medical histories and all being added into the giant that is Google, I feel there are reasons for concern.
According to the site, Google Health can
Automatically, upon reading this, I see a big challenge Google will face in launching this service: getting people to provide their medical records. I already am hesitant. Just how secure of a network will this be? I like to aim for objectivity, but with this new product, I will need your help as I see a few benefits, but many more drawbacks.
Benefits
Drawbacks
Does the data I store in Google Health get used for other Google products, like Search?
Yes, we share information between Google products to enable joint feautres. But no personal or medical information in your Google Health profile is used to customize your Google.com search results or used for advertising. For example, you could not search for your personal medical records on Google.com search.
Seems like we have to now with Facebook, continue to possibly update our security settings to secure our information.
How It Works
Google lists 7 Steps to Easy Use of Google Health
Survey Says…
The Jury is still out…
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