Using online technology xtranormal, Snow created three YouTube tutorials about social marketing–each lasting about a minute and a half–featuring robots. The idea is for anyone to create their own videos or to submit questions that can be addressed in future tutorials.
Below, you can follow part one of the robots explaining what social marketing is and how it’s different from traditional marketing. Part two gives a simplified look at the exchange theory. In part three, the robots discuss segmentation.
httpv://www.youtube.com/watch?v=IB_szszLjbA
httpv://www.youtube.com/watch?v=103DUJeB8Do
httpv://www.youtube.com/watch?v=ent90gapikU
We talk about making our communications innovative, unique and creative; thus, I like how Snow and SocialMarketingEast are doing just that. With the help of robots, perhaps we can better brand integrates these social marketing as a field, as well as educate others about its potential.
*Special thanks to the National Social Marketing Centre (NSMC) for featuring these videos in its latest e-bulletin. You can sign-up for the bulletin at the bottom left of NSMC’s home page.
]]>If you are a resident of the Washington D.C. area and frequent the GalleryPlace-Chinatown Metro stop, you can’t help but notice the new ads for the Library of Congress…at every turn, corner and wall.
According to the Library of Congress blog, the ads support the new Library of Congress Experience, opening April 12 by purchasing ads through private funding and placing the ads in the DC Metro System:
“We know that once people are in DC and they learn about what we’re all about, they are much more prone to visit,” excerpt from the Library of Congress blog.
The ads illustrate what the library offers ‘At Your fingertips‘ through four distinct ads, each featuring one of four historically famous people who represent a common good. ‘Imagination‘ for Thomas Jefferson, ‘Integrity‘ for Abraham Lincoln, ‘Fame‘ for Marilyn Monroe and ‘Courage‘ for Jackie Robinson. The tagline featured on each advertisement is ‘Explore. Discover. Be Inspired.” And inspired we are! The Washington Post also recently featured the campaign as a larger story found here
Images from Washington Post.com
So I might have exaggerated a bit (though she has done voice overs for Radio Disney), but Holly took the usual ‘resume’ section on her blog, and instead of posting her actual resume, Holly provided a new range in entertainment. Literally. Check out Holly’s “Sing-A-Long Resume” below. Who wouldn’t hire someone with this innovative creativty (and bravery)?
httpv://www.youtube.com/watch?v=w35SnjFoYco
You can get catch more of Holly on her blog and at BrazenCareerist. What other unique ways have you or your friends done to re-frame and refresh your resume?
Liked what you read? Feel free to share with others: 
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The 3-year anniversary of Hurricane Katrina is August 25th. To reflect and highlight on the city’s current state of affairs and the changemakers within the city, Jerri Chou and team at AllDayBuffet are blogging The New Orleans 100.
According to the Web site, The New Orleans 100 is:
a worldwide initiative that highlights and encourage discussion among millions about 100 of the most innovative and world-changing ideas to take root in the city since Katrina.
The group behind Katrina 100 wants to leverage bottom up tools like the social web to feature under-acknowledged, yet real stories that highlight the positive changes going on in the NEW Orleans since Katrina. The 100 list will be release and posted on the blog on August 25th, and the group hopes to reach 1,000,000 pageviews by 8/29/08. The main goal though, is the make the NOLA100 the alternative media story during the week of 8/25. Wondering how you can make that happen? Keep reading.
The group continues with calls to action beyond just visiting the site and reading the list. These include:
- Sign up to receive the NOLA100 list.
- . Spread the NOLA100 message and list by email, blog, digg, twitter, stumbleupon and other social options.
- Contact one of the NOLA100 changemakers on the list to help out. This can include offering services, volunteering, making a donation, a connection, or extending a simple thank you.
- Send AllDayBuffet and NOLA100 new ideas to make an impact. This can include success stories, testimonies, interview requests, highlighting efforts beyond the NOLA100 and more. It’s up to you.
If you want to really dig in, then you yourself may qualify to join the AllDayBuffet team, and this is the way I see a lot of consulting and the future of business going. Free-agent consulting. And, others seem to agree.
In this instance, AllDayBuffet is “a social innovation brand for the creative mavericks”. Their key competitive edge, in terms of recruitment, is that their whole strategy revolves around the concept of open participation.”
This open participation is built in through G3, the Greater Good Guild. The G3 is a global collective of creative professionals that strive to change the world. The network represents social innovators, creative mavericks, change makers and more. To see if you’ve got what it takes, you can apply to be a G3 maverick yourself.
photo credit: flickr, NOgoddess