In the #loveroofs project, the first big hurdle was finding the right fundraising platform as there are many out there. In the end, I chose CrowdRise for a number of reasons.
Let me walk you through the thought process and hopefully that helps you if you are planning an individual fundraising effort. If you’re with an org, I encourage you to keep reading too–but more on that tomorrow.
1. Research other people’s experiences. Fellow changebloggers continue to inspire me in the work they do and how they give to others. For me, I turned to the experiences of Beth Kanter, Geoff Livingston, Stacey Monk, and others. Let’s be clear, good research should involve reading about other people’s experiences, asking them about their experiences and by participating in them. In other words–it’s harder to fundraise if you’ve never been on the other side as a donor.
2. Identify a cause. This is important. Identifying your cause will quickly help you determine your requirements. For example, large non-profits already have their own donation system like Livestrong for example. Other non-profits or causes may be on certain social networks that will also act as its own fundraising platform. An example of this is Causes and it’s birthday fundraising campaigns. Still yet, some organizations have it where you can sign-up for an event of theirs and fundraise around the event like the Avon Walk for Breast Cancer or Special Olympics Missouri.
3. Determine the requirements. The reason step two is important is because not all organizations have their own fundraising platform or on Facebook. This was partially my dilemna. The Amistad Foundation just got on Facebook, but is still working on setting up its cause page. Currently, it’s online donation system uses PayPal, which is fine–but it didn’t offer some key functionality such as: a) the ability to easily track the funds donated in an open and transparent manner, b) The ability to customize information, add my own text or share images. Granted, I could have set-up my own PayPal account, but another big thing for me was openness and transparency.
4. Narrow down the field. Once you determined your requirement, you need to narrow down the list of fundraising platform options. And believe me, there are a ton out there! For me, I narrowed it down to ChipIn and CrowdRise.
Each of these platforms had pros and cons. ChipIn is familiar–people know about it. It also provides a widget that you can embed on a website or blog, the ability to create your own landing page and the ability to set a goal and track progress–for all to see. However, ChipIn was also connected to PayPal. So, for this to work to me, I’d have to have people to donate to my PayPal account and then give that to the Amistad Foundation. This was an issue–but my third requirement was openness and transparency. Plus, I wanted the process to be easier.
Thus, I chose CrowdRise. Not only does CrowdRise offer the functionality of ChipIn (minus the embeddable widget unfortunately), it also has stronger design, is more inviting and easier to use. Plus, the big one for me, was that it isn’t connect to my PayPal account. Instead, CrowdRise already has a huge database of nonprofits that you can start fundraisers for–and wouldn’t you know, the Amistad Foundatin was one of them! Granted, Crowdwise takes a 5% processing fee as well as a small transaction fee, while PayPal via ChipIn takes about 3%–the pros of Crowdrise (in my opinion) trumped that of ChipIn as Crowdwise also has viral integration as well.
5. Ask around. As I was teetering between Crowdrise and ChipIn, I asked some fellow changebloggers their opinions. There weren’t strong feelings one way or the other, so I went with my gut on Crowdrise. Part of its appeal is that it is a new platform, so I wanted to use it and provide feedback for our community at large. However, looking back, I wish I would have asked YOU guys via a blog post which one you think I should have done. What can you say? Here’s to learning by doing!
6. CHOOSE. For me, this was the hardest part. I sat on this fundraising effort for a good 2-3 weeks wanting to get it all just right. I was nervous (still am!), was running all the ifs in my head, refining and refining, and finally, with faith, I chose.
Do you think I made the right choice? What’s your experience? And, what other questions do you have?
]]>I don’t like to do this, but here is an update on me, in the hopes of being able to connect with some of you –> offline. This fall will be a busy time for SocialButterfly! If you will be at any of these events, be sure to let me know, so that we can connect!
Events
Sept. 6: American Independent Writers Workshop, George Mason University
Sept. 18: TwinTech2, Washington D.C.
Sept. 29-30: World Social Marketing Conference, Brighton, England
Oct. 13: BlogHer Reach Out Tour, Washington D.C.
Oct 15: 1st Changemakers/Changebloggers Event, Washington D.C.
Check It Out
Thus, lots going on! Let me know if you want to get involved, or if we can meetup and say hello at any of these events! Blogging has been slow because my fiance and I just drove from KC to DC, and are in the midst of setting up shop as I like to say. So, thank you for your patience! =)
Qui, while highlighting the changeblogger movement, also created mapped out a great way to further spread the word, while also allowing us to learn more about each other and what motivates us in our work. She asks us three important questions. Thus, these questions not only continue the changeblogger mantra, but lets us know more about our community.
I love to champion for people to own their education. It’s my number one advice to any student or colleague. Education, being defined as increasing one’s willingness to learn – about life, people, a neighbor, a stranger’s circumstance, a country’s predicament, and about oneself. From this, I feel so much else flows. =)
Many people. This being both an Olympic year and an election year, I am seeing it more sources for inspiration than ever. Journalists are working towards this goal. Teachers, communicators, athletes, social tech friends, lawyers, youth, social workers, non-profits, repairmen, grandmothers, and more. I’m just blessed to be working among these people…and learning from them along the way! =)
Through this blog, I hope I am inspiring others to continue learning and growing. I hope that in you, there is a root that’s taken hold that is growing infectiously within you and being spread among others, that when you believe in something, when you work hard, and settle for nothing less than your utmost best, anything truly is possible. It’s just easier when we have a community to support us, and healthy influencers amongst us. Thus, thank you.
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Before you think I am being a cop-out from the meme. This is honestly how I feel. And, I feel the beginning for positive change around oneself, begins within oneself.
Beyond this, I do have a personal interest in finding a cure for multiple sclerosis. Much of my volunteer efforts have gone towards this issue, as well as other health-related issues. I’m also a strong believer in mentors and role-modeling programs, individual empowerment as a route against alcohol and drug abuse. As a female and past gymnast, I am well aware issues like anorexia due to many beloved friends battles. The issue that has been increasinly on my mind most recently is access to healthy drinking water.
However, this is why I love social marketing! It goes beyond awareness, beyond fundraising, and looks to develop long-term programs and initiatives to address these challenges. I can’t wait for the future of this field. But that’s a whole ‘nother rant. For now, join the journey. It’s going to be rad. Check it, =)
Tagging: Kivi Leroux Miller, Mike Kujawski, Tera Wozniak, Thursday Bram, Leyla Farah, Jeff Brooks, Katya, Rosetta, Rebecca Leaman
photo cred: flickr, carfs
]]>In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who:
“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”
On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists.
Since then, a Changeblogger facebook group was created. Then, I developed the Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.
Then, on a Friday afternoon I had two phone conversations with two truly remarkable people. The first was with Joe Soloman. Joe is at SocialActions, and he helped them develop the Ad-words widget that was launched last week. Joe also created the Twitter box @nptechblogs, which brings together blog posts and news updates from a variety nptech blogs. He also created and maintains the socialmedia4change wiki.
Bascally, Joe is busy. However, he is not just busy – he is effective. Joe, using his creativity and no-limits thinking, contacted me and together we are working on developing a Twitter box for changebloggers.
The next conversation was with Alex Steed. Talking with Steed on a Friday afternoon, both of us exhausted from a long week and feeling a bit overwhelmed could not have been better timing. Alex’s project is exactly what the changeblogger movement needs. And, he needs us.
Alex is planning on traveling to 30+ cities to meet with socially-forward millennials to learn what they are doing, how they are doing int, and more importantly, why they are doing it.
This is our call: If you are a changeblogger or a changemaker, know one, or even if you have an extra couch, contact Alex to connect with him on his tour while he couchsurfs and covers the waves of change.
The changeblogger troops have already put out the roll call, and we’re inviting any and all to join the movement. Here’s a list of how:
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“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”
On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists. Then a facebook group was created. Now, we are organizing our list further. I have created a Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, create a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.
The first idea pitched is develop a changeblogger logo. Thus, we are launching a Changeblogger logo contest! Check out the wiki for more details.
Currently, Britt is planning a Changeblogger meetup to correspond with the BlogHer conference in San Fransisco. At that conference, Britt is facilitating the Birds of a Feather session for Green, Social Change & NPO/NGO bloggers, Friday, July 18th from 10:30-11:45 AM. And, I plan to add a Changeblogger meetup to correspond with BlogHer’s Reach Out Tour in Washington D.C later this year in October.
So join the wiki and stay tuned for more ways to take online communications –> offline.
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