Stay with me. Obviously, not all may agree on the content. But, this is worth taking a few minutes to review even if only:
IJNP, In Jesus’ Name Productions, launched last week during the Cannes Film Festival. It’s promotional video is below. It’s a bit long, but fast forward to the last minute, and you can get the *details.*
httpv://www.youtube.com/watch?v=tMwVSUQtWaQ
In sum:
IJNP desires to leverage social networks with the purpose of uniting Christians around the world to have a ‘say’ in the making of film. IJNP offers Christians to have an influential role in determining which movies the studio makes and/or partners with.
First thoughts? And, this is posted in terms of looking at the non-profit business model and the use of social media through social networks.
This should be interesting… =)
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Now, if you could figure out a way to make that department in an ad agency profitable, now there you have an idea as he explained that though he is happy to lend BR’s services, it all counts towards outputs.
Thus, this brings me to the conversation: Can social marketing campaigns be integrated into a business model that stays in the black? Many of you out there involved with social marketing agencies may have dealt with this issue.
These are some of my ideas, but I’m curious how it really works:
Thoughts? Suggestions?
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