I think what you get into regarding your frequency of posts, how to engage, what to share, etc. can all be a part of your content strategy which can be completed by your comment policies and engagement guidelines. It all depends on what the goals are of course–for both you and the communities you want to reach and engage.
]]>As for your last statement, that is something else indeed. That’s more than just one post (though Craig’s that I link to is definitely a good read on the subject), but that laone could be a whole series! Heck, it could be cornerstone of a new blog. 😉
]]>Now, when you suggest that how we think of marketing needs to evolve – now that’s something else. Agreed +1.
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