Comments on: Social Marketing as a Solution

By: Alex

Alex — Sat, 04 Jul 2009 17:15:35 +0000

@Lisa

Those are organizations that Obama cited, not me. I would start by reading his remarks about the Social Innovation Fun where he discusses them more. From there, a Google Search or Google Scholar. If you have access, EBSCO host is a great database of studies as well.

If you are looking for social marketing case studies, I encourage to check out the Social Marketing wiki: http://socialmarketing.wetpaint.com/page/Case+Studies, as well as the U.K.’s National Social Marketing Centre Web Site: http://www.nsms.org.uk/public/default.aspx?PageID=32.

Another great resource is the Social Marketing Quarterly. Hope these are helpful!

By: Lisa tomlinson

Lisa tomlinson — Sat, 04 Jul 2009 17:07:39 +0000

was wondering where I could get access to the social marketing studies you site

Children’s Zone, Youth Villages, Nurse-Family Partnership, and Citizen Schools.

By: Alex

Alex — Wed, 01 Jul 2009 18:11:04 +0000

Craig–Thanks for your comment here. Your hard work for solution-finding is highly noted in my book! I highly recommend any and all to read through Craig’s blog, get ispired and contribute to the convo in a post or in comment on ideas and solutions you believe social marketing can offer. =)

By: craig

craig — Wed, 01 Jul 2009 17:57:25 +0000

Glad to see you joining the club of how does social marketing get put to work for social innovation!
Some recent posts of mine may be of interest:
Making change happen: The social marketing approach -http://tinyurl.com/693gj9
Health care reform is a wicked marketing problem-
-http://tinyurl.com/qs98z9
And a number of posts this week on transformative consumer research. The momentum is shifting if we pull together. And yes, the more we blog and talk about it, and stick our necks out, the more likely they are to hear us.