Comments on: Questions to Prevent Awareness Fever

By: DTR Your Messaging Bromance

DTR Your Messaging Bromance — Tue, 18 Dec 2012 03:40:07 +0000

[…] (dare I say) our over reliance and investment in it. As, a messaging bromance can rapidly lead to awareness fever and trust in a one-and-done campaign. Hint: Our work is never […]

By: Unwinding the Art Behind the Science

Unwinding the Art Behind the Science — Wed, 28 Nov 2012 17:21:31 +0000

[…] It’s worth filing in your back pocket and pulling out as evidence when you’re in one of those meetings: “While there are ways in which offline and online behaviors overlap and can reciprocally […]

By: Shifting from Campaign to Cause | SocialButterfly

Shifting from Campaign to Cause | SocialButterfly — Sat, 08 Sep 2012 14:07:40 +0000

[…] HubSpot Brian Halligan. He’s right. This mantra not only applies to Madison Avenue, but also within the ivory towers of public health creatives as […]

By: Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour | Marketing in the Public Sector

Wed, 29 Aug 2012 19:32:58 +0000

[…] Social marketing strategist Alexandra Bornkessel also known as “social butterfly” wrote a terrific piece on awareness which I have used in a number of live presentations. It clearly explains why we have the need to go BEYOND AWARENESS. […]

By: Dr. virinder Singh

Dr. virinder Singh — Tue, 10 Apr 2012 10:41:00 +0000

Awareness fever ,but I shall prefer to call it awareness mania is actually responsible for the creation of an advertising society and creation of surplus and superfluous needs .This mania has gripped the society so much that people has ceased to be human and have become ,monstrous consumers .

By: Social Marketing Works | SocialButterfly

Social Marketing Works | SocialButterfly — Thu, 09 Dec 2010 02:10:10 +0000

[…] you feel the awareness building fever catching in your organization or team, have no fear. Review these questions to get back on the right track. The TurningPoint Collaborative also has the following resources […]

By: The Dragons of Behavior Change by Craig … « Social Marketing Round Up

The Dragons of Behavior Change by Craig … « Social Marketing Round Up — Tue, 09 Mar 2010 01:59:20 +0000

[…] Dragons of Behavior Change by Craig Lefebvre Building on Alex Bornkessel’s Questions to Prevent Awareness Fever post, Craig provides some guidelines as to how to deal with the “Now what?” stage if […]

By: Is awareness enough? — CALCASA — California Coalition Against Sexual Assault

Is awareness enough? — CALCASA — California Coalition Against Sexual Assault — Wed, 24 Feb 2010 20:50:51 +0000

[…] I have been thinking about the role of awareness in prevention efforts. In a recent post, The Social Butterfly blog asks So, why, fellow health marketing and do-gooders do we settle with “awareness-building?” To […]

By: Edgar

Edgar — Mon, 22 Feb 2010 23:29:31 +0000

Campaigns are never conducted in a vacuum, as many other organizations, advocates, media outlets and the community contribute (for better or for worse)to a person’s awareness, attitudes and behavior. Are 100 campaigns informing me that smoking causes cancer more effective than 10? There is a time and place for an awareness campaign, but there needs to be an understanding of your audience’s place or stage of change, depending on the health issue. Awareness is part of an on-going process when addressing the public’s health over a period of time, and with an individual, awareness usually rests before behavior change or action. We must also keep in mind that there are several steps on the bumpy road between awareness and action.

By: Nick Dawson

Nick Dawson — Tue, 16 Feb 2010 01:52:10 +0000

Really love point #1 – how to turn awareness into action.

That point alone takes it out of the marketing/PR world and into the operational and customer service improvement world.