Comments on: Q & A on Social Marketing

By: Using Social Media for Social Marketing « Kimberly Keith, MEd, LPC

Using Social Media for Social Marketing « Kimberly Keith, MEd, LPC — Tue, 10 Mar 2009 12:50:00 +0000

[…] Q & A on Social Marketing – Alexandra Rampy […]

By: Michelle Samplin-Salgado

Michelle Samplin-Salgado — Wed, 04 Mar 2009 04:25:04 +0000

Hi Alex,

What a thoughtful and thought-provoking post. I find the question about evaluation particularly challenging. While this post (and Craig’s questions) are about social marketing in general, and not social/new media tools, one of the things that I love about new media is that the tools themselves provide qualitative feedback to evaluate reach and impact (though we continue to be challenged by outcomes).

Oh, and thanks for mentioning AIDS.gov. You’re quite the innovator yourself, so the feeling is mutual!

Cheers,
mss

p.s., Glad you met my colleague, Michele…and I hope to meet you in person sometime soon.

By: Zach

Zach — Mon, 23 Feb 2009 19:53:57 +0000

Speaking of Chris Dorobek, you can read his opinion in his Government Technology article at Opinion: Obama Administration May Speed Up Federal Use of Web 2.0

By: Alex

Alex — Fri, 20 Feb 2009 00:10:23 +0000

@Amber No Problem!

@Craig Thanks Craig. As I said, these are my “humble” thoughts. 😉 I hope it gets other thinking and discussing as well, both on- and off-line.

I agree that it would be an excellent graduate project!…the monetization aspect of social marketing efforts, and perhaps formulating some sort of benchmarks or formula that expresses amount spent vs. impact made. In essence, to truly capture more of what a $1 more really can do in influencing the behavior barometer. Perhaps, this would also be a convincing argument for more parties to take note, get involved, and apply knowledge gained from the social marketing field.

By: craig

craig — Thu, 19 Feb 2009 16:16:15 +0000

Glad to see you took the challenge Alex! Cannot argue with your perspective on any of these questions as they are yours, and that’s my intention – to get more people who are in the field to put their ideas on the table so we can collectively come to a common framework and way of moving the field forward. Hope more bloggers and readers get involved in this discussion as it is LONG time between conferences.

I found question #2 to be a real Achilles Heel for the field and the BIG opportunity when I answered it and later thought more about it. I though about ‘size of market’ in terms of the amount of money that is invested in social marketing programs around the world. My first of the cuff response was about $500,000,000/year. Afterwards, some back of the envelope estimates make me think it is WAY much more than that. I am hoping a couple of my students will take on the project this semester of trying to come up with a better answer to the question. If anyone has some figures (and back-up) for what agencies, countries or donors spend on social marketing efforts, I am very interested in the answers.

By: Amber Naslund

Amber Naslund — Thu, 19 Feb 2009 13:39:58 +0000

Hi Alexandra,

Thanks so much for mentioning Radian6. Much appreciated.

Evaluation of social media efforts is every bit as important as it is in any other business endeavor; understanding what you’re hoping to achieve through social marketing and tying specific metrics to that is really key to measuring success. And while relationships in themselves are hard to quantify, the results and paths of those relationships are much easier to track thanks to the digital footprints we leave across the social web today.

Thanks for the post, and cheers!

Amber Naslund
Director of Community | Radian6
@AmberCadabra

By: Wikipedia » Q & A on Social Marketing

Wikipedia » Q & A on Social Marketing — Thu, 19 Feb 2009 08:56:02 +0000

[…] LG15 Today wrote an interesting post today on Q & A on Social MarketingHere’s a quick excerpt…but I feel the question is really getting to “What is social marketing and how to you define it?” WIkipedia has it’s answer, and I know… […]

By: Ricky

Ricky — Thu, 19 Feb 2009 08:40:50 +0000

This is a good question whether social marketing or just marketing in general is being discussed. Often, I would say that evaluation is considered too late in the game or not stretched through as much as it could be. It is important to make measurable objectives from the beginning and think out those baselines before implementing. Also, it often depends on the client, project, task, and resources available that determines how much of the budget is devoted to evaluation.

By: Wikipedia » Q & A on Social Marketing

Wikipedia » Q & A on Social Marketing — Thu, 19 Feb 2009 06:31:09 +0000

[…] shave ice & gelato wrote an interesting post today on Q & A on Social MarketingHere’s a quick excerpt Speaking of experts, I would deem Craig Lefebvre as one of them, and an amazing one. On his blog, he recently posted a set of questions terming it “An Environmental Scan of Social Marketing.” In a brave and humble (very humble) attempt, I am going to address my responses here in the form of a blog post. I highly encourage discussion because as another expert I love, Chris Dorobek would say, “all of us are smarter together than each of us individually.” 1. When is it product marketing and wh […]

By: Q & A on Social Marketing | take a TECKnews

Q & A on Social Marketing | take a TECKnews — Thu, 19 Feb 2009 06:24:41 +0000

[…] post by Technorati Small-business Channel and software by Elliott Back Categories: Uncategorized Posted By: Last Edit: 19 Feb 2009 […]