Thanks for your comment. In response to your second question, I’d need more information about what it is you or your organization are trying to do, and I’d be happy to help out.

For those outside of social marketing who are working to start a movement that involves influencing and/or changing behavior…I would simply say that the take away is to look into the field of social marketing for added insight. Last week, I posted about the benefits I received when I looked outside my own lens of “government public health” and had conversations with those doing social media for non-profits and for a church.

Wish you luck. -Alex