Comments on: Four Phases of Online Social Change

By: Alex

Alex — Sat, 12 Dec 2009 19:29:34 +0000

@Jason Glad to help. I get really jazzed about the potential of advocacy because I feel like advocacy, more often, relates to the true goals of an organziation.

@Andrew Thanks for visiting here. =) As I wrote the title to the post, I wasn’t sure if “phases” was the right word to use at first, but then decided it was. The reason I was un-sure if phases was correct is because of what you allude to–the blending. Perhaps that is truly the next phase–an integrated approach that leverages awareness-building, fundraising, advocacy, etc. into a truly, interwoven story.

By: Andrew Conard

Andrew Conard — Sat, 12 Dec 2009 03:17:19 +0000

Alexandra – I believe that storytelling will continue to increase in importane and begin to blend with the phases of awareness building and fundraising. A compelling story that is effectively shared can build awareness far beyond other marketing strategies.
I appreciate the break down of these stages. They form a natural flow. Thanks for this post.

By: Jason Melancon

Jason Melancon — Thu, 10 Dec 2009 15:56:09 +0000

Thanks for the resources, specifically Act.ly…I will play around with it soon…I agree, advocacy is where we need to be thinking…the potential for social media to aid advocacy efforts is truly promising…I mix advocacy related information and content into my blog posts on occasion…and have found that tweeting letters to the editor/supportive editorials to my followers on twitter can be powerful…in this instance, quality (position/leverage of the person reading it) is better than quantity…