This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being. So how do we capitalize on this for health and beyond?
How many of us feel like we have too much to do and not enough
time? Times is our most valuable commodity. It’s why we don’t go to the doctor, don’t get enough sleep, skip the gym, stress out, or order out. Recognizing this issue, Stanford’s researchers asked: How can we shift people’s perception around how much time is available? The answer–give them awe.
httpv://www.youtube.com/watch?v=K8vyllPntBg
Research found that experiencing awe brings us into the present moment. It makes us think we have more time available, influences our decisions and gives us a boost in life satisfaction. Awe helps us lessen our impatience, gives us a stronger desire to help others and inspires us to partake in experiential good over materials ones.
The study shares two components of awe:
The takeaway? Champion design. Organizations that are top-of-mind in terms of inspiring “awe” include: MisFit Wearables, charity : water, Half the Sky, TED, Nike and TWLOHA. Heck, HxD – from its website to the event itself, inspires awe through its powerful design of content, people and presence. Yet many in the public health and social good space still under value design, especially when it comes to resource allocation. Without a champion who can translate its benefits, it’s often the first to get cut or results in an after thought.
When you think of capturing awe, what organizations or causes first come to mind?
]]>How social is your state’s health department?
Newly announced, the “Social Media for Public Health” Twitter chat will be hosted the second Tuesday of every month at 1pm, EST. The host account, @phsocmed, already has over 50 followers and participants are invited to use the hashtag #SM4PH to chime in. But just how social are our health departments anyway? Research shows we still have a ways to go.
A March 2012 study found that 60% of state health departments (SHD) used as least one social media platform. The study itself looked to provide an initial baseline on SHD social media adoption and usage to increase its effectiveness in the long run.
Results found that of state health departments using social media:
Perhaps not surprising to many of us in public health, results also showed that most social media was used for disseminate information with “very little” interaction with fans and followers. On average, one post a day was the average with (depressingly), over a quarter of Facebook posts being auto-feeds originally posted to a third party, resulting in 86% of the Facebook posts assessed receiving no comments and 45% had no likes.
Previous to this study, no baseline measure of social media adoption and usage was available for state health departments to benchmark their progress. According to the study’s research, “social media use by public health agencies is in the early adoption stage”. SHD are using social media as a channel to distribute information rather than creating conversations and building connections.
If interested in social media benchmarks, the Social Media for Global Health Work Group recently published its results for benchmarking social media use among projects and organizations working in global health and development. NTEN also offers a Social Networking Benchmarks Report that looks at nonprofits specifically.
We have social health states, but they have yet to fully put the social into their social media use. Perhaps learning opportunities like the new “Social Media for Public Health” Twitter chat can help bridge the gap.
What’s the biggest opportunity you see for state health departments using social media?
photo credit: Luke Redmond via photopin cc
]]>What’s your website’s mobile traffic breakdown?
Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones. The findings come from Adobe’s review of over 100 billion visits to 1000+ websites world-wide, showing 7% of traffic is driven from smartphones, with tablets edging them out at 8%. The reason? While smartphones are more common, adobe found that users preferred tablets for more in-depth Web browsing.
Smartphone users tend to be more task-oriented than tablet users. People use their smartphones while on-the-go, when they are busy and easily distracted. Whereas, tablets might be used for more relaxing and passive behaviors such as reading, watching videos, streaming music, online shopping and Web browsing.
Additional key findings from Adobe’s report include:
The key line in Adobe’s report prioritizes the customer experience. “Think about it,” Adobe advises. “Why do you choose to use your tablet instead of your phone if you have both? What different expectations do you have? Now, apply that to your customer’s experience and you may have some tweaks to make in your digital strategy and mobile approach.
When it comes to public health however, you might hashtag #firstworldproblems on this discussion. Not everyone has the luxury of owning a smartphone or a tablet, let alone both. But not so fast…
Late last year, DataWind introduced the world’s cheapest tablet at $40, the Aakash 2. Already, the Indian Government has a bulk order of 100,000 in process, with the goal of providing a tablet for every student (eventually). The tablet also debuted at the United Nations:
“We need to do more to help all children and young people make the most of the opportunities provided by information and communications technology – especially all those who are still unconnected from the digital revolution,” U.N. Secretary General Ban Ki-moon told SmartPlanet at the unveiling in November.
Will the tablet become a mightier tool for social good? Time will ultimately tell. But while the fanfare continues on the rise of tablets, it’s important to understand different realities also exist. For example, take 2013 TED Prize Winner Sugata Mitra. Mitroa saw a problem, and inspired, put computers in the walls of slums. In doing so, he discovered an opportunity for change.
So, the real question is, how are you finding ways to expand digital access and find impact?
]]>Observances
National Nutrition Month
March 2011, [U.S. Health Observance]
Hashtag: #NNM
National Sleep Awareness Week
March 7-13, 2011 [U.S. Health Observance]
Hashtag: #sleephealth2011
World Water Day
March 22, 2011 [UN Observance]
Hashtag: #WorldWaterDay
Earth Hour
March 27, Worldwide
Hashtag: #earthhour
Events and Conferences
TED2011
Feb. 28-March 4, 2011, Long Beach, CA
Hashtag: #TED
The Social Enterprise Conference–Presented by the Students of Harvard
March 5-6, 2011, Boston, Massachusetts (Harvard Campus)
Hashtag: #seocon
South by Southwest (Interactive)
March 11-15, 2011, Austin, TX
Hashtag: #SXSW
Innogive: Mobile Giving Applied
March 16, 2011, Washington D.C.
2011 Government Web and Social Media Conference
March 17-18, 2011, Austin, TX
Hashtag: #govwebcon
Nonprofit Technology Conference (NTEN)
March 17-19, 2011, Washington D.C.
Hashtag: #11ntc
IMAGINE Solutions
March 21-22, 2011 Naples, FL
Skoll World Forum
March 30-April 1, Oxford, U.K.
Hashtag: #skollwf
*******
Feel free to send me an email at abornkessel@fly4change.com if there is an event happening that I should consider adding. I look for events that discuss social innovation, social marketing, mobile and social technologies, public health, advocacy, social change, non-profits, journalism, social entrepreneurship, leadership, special observances, and more.
flickr credit: eaglegrl76
]]>Because of statistics like those above, the concept of ‘Health 2.0’ has increased its usage and importance. Simply, Health 2.0 = the merging of social media into healthcare. However, others see the movement of Health 2.0 as something much wider and farther reaching. Even Google image searching shows a variety of more complex definitions. I’d be interested to see how you all define it for yourselves or for your practice.
Examples of Health 2.0
Websites
Wikis
Blogs
Social Networks
Video-Sharing
Online Forums
Podcasts
Caution
Health 2.0 researchers warn that patients should be cautious about posting personal health-related information through unsecured social media as health insurance providers could gain access to this information, as well as potential employers.
Future
Social Media combined with health information, patients and user-generated content can be used for:
For specific case studies and more information, view this report titled: The Wisdom of Patients: Health Care Meets Online Social Media prepared for the California Healthcare Foundation by Jane Sarasohn-Kahn.
Questions to Ponder
Can’t wait to read your insights in the comments. =)
]]>First, let’s define a listserv. TechSoup, one of the oldest and largest nonprofit technology assistance agencies, who offers nonprofits a one-stop resource for technology needs, defines a listserv as:
“[an] electronic mailing lists that distributes written discussions to those who subscribe; each posted unit of a discussion shows up in the subscribers’ e-mail boxes. One of the most useful features of e-mail lists or listservs is the fact that you can send the same message to many people at once. Similarly, you can also receive many messages at once in a compiled and organized fashion.”
Social Marketing Listserv
The list is a place for those in academia, in research, and in practice to exchange information to advance the field, create discussion, present issues and debates, and encourage collaboration of resources. Alan Andreasen runs the list.
To join the Social Marketing listserv, subscribe to listproc@listproc.georgetown.edu through email and type subscribe soc-mktg <your name> in the message body (i.e., subscribe soc-mktg John Smith).
Social Marketing in Higher Education Listserv
The purpose for the Social Marketing in Higher Education Listserv is to allow engagement and participation in discussion of the application of evidence- and practice-based social marketing to bring about positive health and social change and enhanced learning on campuses. (taken from the website.)
To subscribe, you must go to this here and fill out the 5 second form.
Fostering Sustainable Behavior Listserv
The Fostering Sustainable Behavior Listserv currently has over 6000 subscribers from around the globe who are involved in delivering environmental programs.
To subscribe, send an email to fsb-on@cbsmlist.com You will receive a reply asking you to confirm your subscription. Once confirmed, you can post message by sending them to fsb@cbsmlist.com
American Communication Listserv
The Nonprofit-Social-Marketing Listserv
This smaller listserv I think is out of the UK. To subscribe to this list serv, you must fill out the 5 second online application found here.
ORG-MARKETING Listserv
This list focuses on the subject of marketing for non-profits and NGOs. A partial list of topics include PSAs, low (or no) budget marketing, promotion and advertising, surveys, service quality, marketing planning for non-profits, positioning, market models, relationship marketing, database marketing, and marketing ethics.
To subscribe to Org-Marketing, send the following command to the server listserv@amic.com in the BODY of the e-mail: SUBSCRIBE Org-Marketing
Nonprofit-Net Listserv
This list covers nonprofit and internet related topics. To subscribe, send the email message ‘SUB NONPROFIT-NET’ to: listproc@lists.nonprofit.net
Webcontent.gov Listserv (for Federal employees only) Web Content Managers Listserv
This list is open to web content managers from any level of U.S. Government: federal, state, and local. Since the purpose of this group is to exchange ideas among those of us who are in these roles, they do not admit contractors or other private individuals.
To subscribe, send an email to webmanager@hud.gov with ‘web content managers listserv’ in the subject line along with your email address, name, job title, and agency.
More
***
Please leave the name of your favorite and helpful listserv in the comments. From my search, I have a feeling there are many more out there! Or, which ones, out of them all, do you find most helpful?
]]>
Play a simple word game and based on your success, rice will be donated to hungry children.
A word appears and asks you to define it. Every definition you correctly identify donates 20 grains of rice. You’re intriguing the mind, using social media tools AND giving. Talk about collaborative innovation.
There are 55 different vocabulary levels, with customized options for your own vocabulary growth…the site says that most people don’t get beyond level 48. Will you be the one to reach level 55?!?
The words are also constantly evaluated on their difficulty level depending on how many people get the word right or wrong and new words are always being added.
Why
Free Rice also lists many reasons why its encourages the development of vocabulary as part of its mission in its FAQ section of its website. They include:
Who Finances The Donation?
According to the site, the site’s advertisers are the ones who actually pay for the rice to be donated. And, the site itself does not run a profit. Thus, you play, advertisers pay to be listed on the site, that money funds the rice donation.
Distribution
The United Nations World Food Program (WFP) distributes the rice. The WFP works with over 1,000 organizations in over 75 countries, making it the world’s largest food aid agency. When possible, WFP buys the food through the local growers and economy.
Results
From its start on October 7, 2007 to April 27, 2008, the total number of rice grains donated = 29,724,130,370! For a break down of results, click here.
More
To learn more about hunger, visit Poverty.com, an interactive site that teaches about hunger and poverty, and even tracks how many hunger deaths occur per hour through a moving, interactive map…
Other Helpful Sites include:
]]>Person 1: With the rise of a third sector, defined as the non-profit sector, how will this affect both the private and public sectors? And, what are the relationships between the three and what will that mean for the future?
Person 2: Well, what is non-profit? Non-profit means merely a tax break. You have two kinds of non profits. Those that are genuinely good and advocate for their cause efficiently and effectively, but then you have those that don’t. So, when you say non-profit, you’re merely talking about a tax break.
Needless to say, this conversation got me wondering, and I’m still pondering. What is a non-profit? And, say the word ‘non-profit’ is a brand….how do current consumers perceive this brand?
I feel these questions are important because whether you are a political organization, grassroots, religions, a charity, professional organization, foundation, community oriented, advocacy organization, special interest group, etc… how the broad term non-profit is ‘branded’ and perceived could have large implications for your success.
Graduate student from Case Western Reserve University, Kate Luckert, provides a great outline on the definition of non-profits and various examples, including why they may/are important.
About. com‘s definition tends to support Person 2’s definition of a nonprofit:
A nonprofit organization is one that has committed legally not to distribute any net earnings (profits) to individuals with control over it such as members, officers, directors, or trustees. It may pay them for services rendered and goods provided.
The European Research Network states that there is no universally accepted definition to the term: non-profit sector. There is also no universally accepted social marketing definition. My view though is…. if the term non-profit lacks in credibility and reputation, the term social marketing should be used more often to describe certain effots.
Many organizations practice social marketing, but they don’t know it or realize it. Some people say that the term social marketing is too limiting, however, I see it more as an umbrella term backed with credible research.
Thoughts?
How do they relate?
]]>What’s your personal, social marketing, social change, change the world for the better, non-profit motivating, ignite the passion in people, representative of the times, light the fires anthem/song? or artist?
Here is my playlist so far…though I’m terribly behind in the music scene. =)
I’m sure I left a ton out, so feel free to post your own in the comments. =)
***Update***
David Archuleta just sang the third verse of John Lennon’s Imagine on American Idol tonight.
]]>1. SEO Website Grader (Thank you Dr. Stephen Dann for this amazing tool!)
This site allows you to receive a monthly report providing helpful and useful SEO information on any site of your choice, AND to compare it against competing sites. A great resource for any search engine optimization or interactive marketing plans. Warning: Hours of time will go by before you realize it!
2. Is your website Hott or Not….err, ok or ko?
Ok, we’re not in high school anymore, but don’t act like you’ve never checked out the infamous Hott or Not website or uploaded your friend’s picture to the site as a joke…
Well, now you can rate websites based on the design of their homepage with a 1-10 ranking and see the average rating other websites have received. To become a repeat visitor, register your website into the bank and see what other users rate it!
3. Blogpulse
Blogpulse is a Nielsen Buzzmetrics tool that allows one to create customized graphs based on keyword trends for chosen keywords. Other tools include featured keyword graphs based on popular keywords, conversation tracker which follows trackbacks and permalinks between blogs and blogger profiles that show the most recent posts, the sources used, numbers of times the bloggers is cited by fellow bloggers and a list of 10 related blogs. This is great for monitoring how the blogosphere views your brand, topic or organization and helps identify blog networks.
4. Ice Rocket
Ice Rocket is like a smaller version of Blogpulse and allows you to make keyword trend graphs, but only for the most recent three months, while Blogpulse lets you make a graph for the last 6 months.
5. Popular Viral Video Aggregate
Like PopURLS, only for videos, this site shows the most popular videos for YouTube, Metacafe, MySpace, Yahoo, ifilm, Break.com, Grounder and Google.
6. See Google’s top sites based on non-keyword metrics
This link takes out all the keyword data in Google and shows you what sites Google sees as the best ranked with the most traffic.
Alltop is a blog aggregate that provides the most recent 5 posts from the top 40 blogs, sorted by topic. Topics include social media, nonprofit, moms, life, dads, career, celebrities, games, SEO, Macintosh, Windows, Journalism, world news, photography and more!
8. PopURLs
PopURLS is an aggregate that provides the most popular links across the web including digg, del.icio.us, flickr, reddit, Truemors, YouTube, Google and Yahoo news, AOL Video, Mahalo, Twitter and more!
9. Hits Log
Hits Log is an SEO tool that allows you to discover your site’s Google Pank Rank and search engine rank. Though not as useful as Website grader, it may be easier for some to use.