Comments on: 3 Themes Social Media and Social Marketing Can Learn From

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By: Styrofoam Sheets

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By: The Science Behind Social Change Might Be Better » The Buzz Bin

The Science Behind Social Change Might Be Better » The Buzz Bin — Mon, 24 Aug 2009 12:19:00 +0000

[…] 1) social media marketing and 2) the real, science behind social change. While the two have much to learn from each other, they are not one in the same. (For a deeper clarification, check out Nedra Weinreich’s […]

By: Alex

Alex — Wed, 22 Apr 2009 15:00:42 +0000

@bigbadbob I like that better I think too, “tensions.” When I wrote themes, I wasn’t completely satisfied with that but I knew that’s how most might think of them when encourtering these ideas for the first time.

Also, I am a visual learner, so I like the vertical framing and the metaphor that creates. Thank you so much for adding to the conversation here and for stretching my thoughts. And re: Culture Code: Already have it. Already read it. 😉

I’m curious about the research work you mentioned and what drove you personally to explore these ideas and similiar ones–Always like meeting people that share similiar interests.

Best, Alex

By: bigbadbob

bigbadbob — Wed, 22 Apr 2009 14:53:56 +0000

I’ve spent time researching exactly what you’ve described in your post, ‘cept we refer to your “themes” as “tensions.” There is a noticeable push and pull in the directions of freedom and control. In fact, it is better to think about freedom and control on a vertical, not horizontal, access. Freedom at the top (because you can fly) and control (grounded). The visual and emotional aspects of what you do/say are what make the connection at a deeper level of the brain, the emotional level wins over the structural level.

The next step, is to realize that these “tensions” don’t exist separate from each other, they exist in unison… and it becomes more interesting to look at them in quarternities.

Keep up the good work (and read lots of Carl Jung… in fact, pick up “The Culture Code” (Clotaire Rapaille) for a quick read… it should be fundamental reading for social butterflies).

Cheers.

By: Goodness Gracious, Great Blogs of Fire! » The Buzz Bin

Goodness Gracious, Great Blogs of Fire! » The Buzz Bin — Tue, 21 Apr 2009 13:15:47 +0000

[…] you know what social marketing is? Alex Rampy differentiates between social marketing and social marketing in terms of Web 2.0. She states three themes she “finds consistent between the two applications: […]

By: Kara

Kara — Fri, 17 Apr 2009 18:29:50 +0000

Well articulated Alex. I think the freedom versus control theme is especially interesting when discussing how to represent brands in social marketing. I am constantly faced with the decision of when to put something out there regarding my company/products on social media, and when to resist the temptation. It can be considered risky to subject your brand to public scrutiny. However in the long run, I think it proves there’s nothing to hide and that you aren’t afraid to hear constructive criticism by customers- which theoretically should be welcomed in the end, in an effort to understand how to make things better.

By: Alex

Alex — Wed, 15 Apr 2009 19:21:00 +0000

Thanks Holland! Those good ol’ days back at Mizzou….we were a good bunch though I think. And, I would agree with what you said on your blog too about the need for authenticity, relevance and usefulness (aka adding meaning). Well said my friend. =)

By: Holland Newton

Holland Newton — Wed, 15 Apr 2009 16:24:18 +0000

This is a great post. I was right up there with you while we studied this stuff at Mizzou, but you’ve catapulted to new heights. I’m sure the presentation rocked. Sad that I didn’t see it.

This is also a deep post, so it’s hard to even approach your level without sounding sillily uninformed. I think what you said about authenticity is key. As communicators use any type of social marketing, especially using technology, they must be real.

As I said recently on my blog, “small businesses should use social media marketing, but the communication should be authentic, relevant and useful to their audiences. Engagement, openness and dialogue should be the goal, not selling” products.