Vote for the New SocialButterfly

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Do you have 3 seconds? Please vote.

Truth is: This year, I debated whether or not to keep blogging. <gasp!> Blogging, to many, had become a business. Bloggers churned out posts to meet quotas and game search engines to increase rankings, chase money or achieve fame. That’s not me.

To me, blogging is about learning. It’s a way to learn about how to use all our tools to do good–with all the other kids in the sandbox. So I’ve decided to power on–but not without a few changes…

Live. Learn. Fly.

Given its been three years since SocialButterfly had a facelift, her time is due. Using the responsive Portfolio WordPress theme as a base, the amazing team at ArrowRoot Media (hat tip to founder Jaki Levy and designer Brielle Maxwell) has been working on a design refresh for SocialButterfly.

Inspired by the concept of a “portfolio career,” the theme seemed a perfect match given my new role at RTI International and as I enter my second year teaching at American University and continue to help grow the Rampy MS Research Foundation. Refresh goals include making the site faster and compatible across mobile devices while also giving it a more customized design.

The Designs

Option A:

Option B: 

A Word of Thanks

2012 has been quite a year of discovery for me–especially in examining the role of leadership in my life and what it means to truly be, act and serve as a leader. I’ll spare you the diatribe and instead offer you encouragement:

No matter the dark forces working to bring you down, hold you back or separate you from your true self, hold on to your values, dreams, integrity, curiosity and love for learning, people and this world. We need you and the people you’ll help inspire.

Thank you readers and friends who have stood by SocialButterfly, even when I haven’t been actively writing or responsive. May we continue to live, learn, and fly–together.


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5 thoughts on “Vote for the New SocialButterfly


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    Jacque Myers

    Congratulations on an incredible year. For a bit of encouragement, I subscribe to several blogs but ALWAYS open your posts. I appreciate that you only post when you have something to say, and I always find value in your words. Best of luck in 2013!


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      Alexandra Bornkessel

      Thank you so much Jacque–That means so much to me! I do try to post only when there’s something compelling to write about that offers value vs. just posting to meet a weekly quota of posts. So, I appreciate you sharing that observation! Sometimes there’s been so much to discuss that I can’t quite get it down on “press” fast enough and am hoping the blog refresh will add some extra motivation to keep things going.


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    Sean Franklin

    Alex, You are an incredible young woman and I am proud to know you and be a small part of your life. I was great seeing you @ Trifest this summer and briefly catching up with you and the family. Even though I may still call you “Ali BaBa” you’ve grown so much and inspired many.

    Your positivity overflows and I look forward to reading your blogs and your encouragment. Keep up the great work and we’ll see you next year @Trifest. Your Mom and Dad did a great job with you and I hope that my daughters grow to be a strong and beautiful as you!
    I voted for option B design 🙂
    Keep up the great work in 2013


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      Alexandra Bornkessel

      Sean–You’re awesome! Thank you for your kind words, though I must say it’s all my mom and dad. They share something magical and inspire me everyday. I consider my mom the original SocialButterfly and when I look at what leadership truly means, my dad blows that out of the water for me. He sets the bar high!

      I hope to one day meet your girls and look forward to seeing you at TRIFEST 2013 (woot!). You and your brother killed it last year!


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    Alexandra Bornkessel

    Thank you for your helpful comments and votes. We’ll be rolling out option B come January!

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