“HIV/AIDS has now become a pandemic that has literally put the world at risk, affecting diverse populations in different ways”. –Dr. Nora Volkow, NIDA Director

Bloggers Unite

HIV/AIDS has been a global epidemic for more than 27 years. Most of today’s youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates.

On December 1st, individuals and organizations will recognize World AIDS Day. This year’s theme is leadership – from all sectors, including government, but also leaders among individuals and families, communities, non-profits and other organizations.

Today, on December 1, many of us are joining together through our online activity in the fight against HIV/AIDS. Joining us are two government agencies: the National Institute on Drug Abuse and AIDS.gov.

Together, they both offer numerous free resources for the public that address the HIV/AIDS issue. This is why they are joining together, along with Bloggers Unite, to harness the power of the blogosphere for good and join in community.


Personally, I find this effort important beyond the issue of HIV/AIDS, though I definitely do not want to undermine the issue by my saying that. World AIDS Day 2008 is also important because this (to the best of my knowledge) is the first official blogger outreach activity conducted by not just one government agency, but two. Working together.

Both the National Institute on Drug Abuse and AIDS.gov are joining together with Bloggers Unite to recognize World AIDS Day 2008 through a blogger outreach call to action to raise awareness not only of the issue, but also of the great, free, public resources both agencies offer. The online Webisode below, provided by NIDA, is just one of these many resources. For more information, please visit the Bloggers Unite Participation pa

Other resources include:

NIDA’s Learn the Link Campaign
Drug abuse by any route can put a person at risk for getting HIV. This is because drug and alcohol intoxication affect judgment and can lead to unsafe sexual practices, which put people at risk for getting HIV or transmitting it to someone else. NIDA has developed the following resources to help educate, share and increase awareness of the AIDS issue.
The Federal government has developed a wealth of HIV/AIDS testing, prevention, treatment and research information. In addition, the following are some of the many resources you can use to help response to HIV/AIDS.

What are your thoughts about the increasing rise of government agencies in the social media playground? Thoughts, concerns or comments. I know you’re not shy. 😉


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Full disclosure: I am leading this effort at IQ Solutions for our client The National Institute on Drug Abuse (NIDA), along with AIDS.gov and Bloggers Unite.