Tag Archives: world

Did You Know? 2 Must-See Videos to FLY Together

My dad sent me this great video today. It makes you think. It motivates you, like @garyvee, to get off your butt and get moving. You may think that doing nothing only affects you. Tuning out is a choice. So, that can be your opinion. But, standing, means not helping others to fly.

httpv://www.youtube.com/watch?v=cL9Wu2kWwSY

No matter your political leanings, you must admit this quote is poetic. On NPR, a man talked about getting ready to vote for a president for the first time was being asked who he was voting for and why. He recalled this text message he received from a friend:

“Rosa sat, so Martin could walk. Martin walked, so Obama could run. And, Obama is running so our children can fly.”

What if that could be you? What if your actions could empower others to succeed. Think about the power that ripple effect could have. Whether it’s for Obama or McCain, Vote. Act. Do. No matter what, after the election, we will all need to keep moving, if not faster. Let’s get busy, and let’s FLY together. Just ask these guys:

httpv://www.youtube.com/watch?v=fX40RsSLwF4

*Don’t quote me on the stats, as I’m still trying to find this video’s source. But, it is powerful.

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World Social Marketing Conference Recap 2: Picture This

Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.

NOTE: PDFs and audio of all keynote presentations are available here.

<– Prof. Stephen Dann was the conference’s Twitter King, providing live coverage of the conference through @WSMC08, and #WSMC08.

Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>

<– Bill Smith, of AED, discusses the journal Social Marketing Quarterly, calling for more concentration towards social marketing products and services.

This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>

<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.

Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>

<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)

Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>

Other Highlights included:

  • NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
  • Ogilvy PR presented their fascinating Pandemic Flu case study.
  • Porter Novelli and CDC presented their case study on HIV testing.
  • Nancy Lee outlined 4 examples of how social marketing can offer products and services.
  • RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
  • Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
  • Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.

This Blogger Neighbor Doesn’t Clown Around about 52 Ways to Change the World

Or does she? 17 year old Julie Zauzmer is more than you’re average high schooler, and she’s more than your average clown. She’s working to change the world one way at a time, and hoping to inspire you to do the same. Enjoy!

Note: Soon, a badge will be available for past and future Blogger Neighbors to place on their site if they choose, so stayed tuned for updates. =)

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Blog/Site Name: 52 Ways to Change the World!logo

Blog Topics: I feature one quick, fun, and easy way to bring charity into your daily life on each episode of my weekly podcast, 52 Ways to Change the World!

About the Author: Julie Zauzmer is a seventeen-year-old high schooler who lives in Pennsylvania. Along with community service, she loves reading, writing, and languages, and she hopes to be a writer someday. Her podcast, 52 Ways to Change the World!, has currently been downloaded over 1,600 times, both from her website, www.52ways.org, and from iTunes.

If you could live on any street, what would that street be named and why?

Family Drive. My brother and sister are really my best friends, and I hope that we will all live near each other when we grow up.

Who would be your dream real-life neighbor?

I would love to meet one of my favorite authors in person someday. Some of my favorite living authors are Andrew Clements, Dan Brown, Jodi Picoult, and Susan Vreeland. Other favorites include L. M. Montgomery, Jane Austen, and Leon Uris.

If you were in charge of the planning the neighborhood’s block party, what entertainment would you plan? fun and happy clown with clown wig

I am a volunteer clown, so perhaps I would entertain guests by making balloon animals! I would also include a charitable element to the party. For example, I might set up a table with postcards and markers where kids could create cards for children in hospitals. My podcast features ideas like these — you can make charity a fun and easy part of just about any daily activity!

Photo Credit: Flickr, SmileyTD

What first prompted you to blog?

I first came up with the idea for 52 Ways! when I learned about the website Goodsearch.com. It’s a search engine like Yahoo! or Google, but it donates to the charity of your choice every time you search. I thought this was amazing, so I sent a Facebook message to about 100 friends telling them about this website. I was thrilled when several of my friends started using Goodsearch! This made me start thinking about other ways to use modern media to promote charity, and I realized that I had a lot of other ideas for “ways to change the world” that I wanted to share. Therefore, I decided to create 52 Ways! beginning in January 2008.

If you customized your own license plate, what would it say and why?

ZIPPY. That’s my clown name! Being a clown is one of my favorite unique ways that I help others. With Clowns ‘R’ Us, the clown organization that I am a member of, I visit nursing homes to cheer up the residents and volunteer as a clown at charitable events for many organizations.

What would you gift to a new neighbor as the perfect welcoming gift?

I would bake cookies for them.

What’s your favorite blog post and why?

So far, I have especially liked the episodes “Helping the Homeless,” “A Good Yarn,” and “A Gift From the Heart” because these episodes feature some of my favorite ideas that I really hope people will use in their daily lives; “Bowled Over” and “Shop ‘Til You Drop!” because these episodes feature some of my most creative ideas; and “A Talent for Helping Others” and “Let the Games Begin” because these episodes include a more personal touch and some humor.

What’s one lesson you’ve learned from blogging?

There are always more ways to make a difference! When I first thought of the idea for 52 Ways!, I was worried that I wouldn’t be able to come up with 52 ideas for changing the world, one for each week of the year. However, when I sat down to make a list of possible episode topics, I came up with 20 or 30 off the top of my head! I am constantly looking for more ideas for the show. As I create each episode, I always come across topics in my research that give me more ideas. Also, at the end of each episode, I ask my listeners to send me their ideas. Right now, I have 75 ideas on my list of possible episode topics! I have learned that there is an inexhaustible supply of “ways to change the world.”

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Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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