Tag Archives: public health behavior change

DTR Your Messaging Bromance

Is it too bold to suggest messaging doesn’t change behavior?

A colleague of mine shared an article titled, Should Public Health Campaigns Change Their Messages? based on a study by Statistics Canada. The study shares interesting insights on the relationship between messaging and behavior change based on its 12 years of longitudinal data from the Canadian National Population Health Survey among Canadians aged 50 or older with a chronic disease. Findings show that:

  • 3 in 4 smokers with respiratory disease… do not quit smoking
  • Most people with diabetes or heart disease… will not become more physically active, and
  • For people diagnosed with cancer, heart disease, diabetes or stroke… virtually, no one will increase their intake of fruit and vegetables.

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