Tag Archives: online marketing

BloggersUnite.org Drives Earth Day Buzz

Can you swallow this math?

According to Copywrite, Ink, there were 88,000 blog posts on Earth Day (April 22) that were added to the already existing 2 million written earlier in the week. What’s even more amazing? …About 10% of all those blog posts, came from bloggers on BloggersUnite.org.

In all transparency, I’m a participating members in both the BloggersUnite and BlogCatalog communities, and we worked on a project together in the past, but dang—they deserve a big pat on the back for accomplishing their exact mission, harnessing the power of the blogosphere.

As mentioned on the BloggersUnite Earth Day event page, Earth Day 2009 was held April 22nd and also marked the beginning The Green Generation Campaign, a two-year campaign that will culminate with the 40th Anniversary of Earth Day in 2010.

More Green Goodness

  • In honor of Earth Day, Colleague Mike Newton-Ward and fellow social marketer wrote a post on applying a social marketing approach to the environment and other green goodies that I highly recommend checking out. Bonus: He provides a slideshare presentation that outlines this even more! (But like a good blogging friend, I’m going to make you go to his post to access it. It’s worth it.)
  • Looking for ways to take action? Check out EPA’s “Pick 5” campaign to identify five ways you can start today to make a difference for our earth. Twitter tag: #p5e

One More Thought

So I say again, great job Tony, Rich and the whole BloggersUnite team–and count this posting just one more for the record book! And I ask you, the SB reader, how have you seen blogging communities drive awareness, change and/or action? I have some of my own ideas, but I’m more into hearing yours. =)

Blog Pitching: 5 Big Tips on What Not To Do

contact
Steve Field, over at The D-Ring, a blog about the military combined with social media, posted a great comical entry about his frustrations in receiving press releases as a blogger on behalf of various groups’ blogger outreach strategies.

Some tips Mr. Field mentions and are pretty practical:

1. Make the address personal.

The heading ‘To whom it may concern’ may be a bit un-inviting to the blogger whose name is obviously apparent on the homepage or in the about section.

2. Following the first tip, have you read the blog?

Show you have an interest or at least have a general idea about what the blog is about and its purpose.

3. Don’t assume bloggers know about what you are talking about.

If pitching a new product, service, campaign, idea, your latest invention….describe it.

4. Don’t be a link begger.

Offer something in content or service that is useful to the blogger or the blogging community.

5. Don’t contact a vegetarian blog about the latest McDonald’s big juicy burger.

Be targeted and relevant. Just like in traditional pitching, many of the same rules can apply.

Let’s see if we can extend the list (thxs Beth Kanter for the extending the list idea)!

What tips do you have regarding how people/groups contact bloggers? either what to-do or what not-to-do….

Internet Addiction: Self-Test to Balance Work, Life and the Internet

Having a professional job in online marketing, as well as an online hobby, this blog, I am constantly working to keep my internet usage/exposure at check. Today, I thought maybe others could relate…especially when I overheard a couple teens talking on the metro on my way home about this very issue. Thus, I did a little search (is it ironic?) on the internet.

I came across the Center for Internet Addiction Recorvery, which has been treating internet addiction since 1995. The Center offers numerous downloads, resources and materials for groups broken down into therapists, lawyers, business, and then parents and schools. The Center recently launched it’s new blog, which is full of interesting information. From a brief glance, I read:

  • A debate about if internet addiction is really….real
  • that Korea is becoming the most addicted to the internet
  • about a case where a man died from playing Stargate for 50 straight hours
  • how the internet can cause marital problems of neglect (let alone affairs/adult content issues)

The most interesting part of this site, were the self-tests the Center offers. The most interesting is the IAT, Internet Addiction Test which is the supposed first validated and reliable test to measure internet addiction.

Go for it. Take the test and let us know what me know what you think. The questions alone helped me figure new ways to gauge my own internet dosage.

And, it got me thinking…if internet addiction is real, as it is currently being considered to be a new clinical disorder, I think that possibly, it goes beyond the individual’s responsibility to possibly us as whole. As a social media marketer…this definitely makes me think more about the services we are creating, that we are creating purposeful content.


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