Tag Archives: obama


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Looking for a Job in Social Change? Look No Further

Change.org made a major announcement Thursday in response to Obama’s call for public service: Jobs for Change.  This is to be a hub and marketplace for social change jobs that they’ve created in partnership with dozens of nonprofits including: Young Nonprofit Professionals Network, AmeriCorps Alums, Echoing Green, Network for Good, and Encore Careers.


The goal: Spark a nationwide movement toward careers in the common good – including nonprofit, government, and social enterprise jobs. (Cross-Fertilization–> This makes me especially happy!)

Status: Currently, Change.org is building a huge database of social change jobs with their partners and have just hired a team of career advisors who will be blogging every day to provide guidance on finding and developing a career in social change, including Rosetta Thurman! (Mentors, resources and role-models….even better!)

Now What? Besides just checking it out and getting some good food for action, Change.org is also reaching out to like-minded bloggers and non-profit leaders to spread the word–specifically by signing a statement to endorse the vision. If you think this sounds pretty sweet….then join me (and @mikekujawski @engagejoe @mindofandre @bbravo and many others in signing.

Some Highlights of the Vision:

  • People are the most important factor in advancing social change.
  • To attract leaders, we need to enhance the social sector’s ability to recruit, develop, and retain talent.
  • Innovative businesses should join as partners with nonprofits and government in the pursuit of social good.

Thanks Change.org for providing an avenue for people to cultivate their passion with their purpose for effective, long-lasting and positive change.

(For the record, I currently have no relationship with Change.org other than being a member of their community…I jam ust that impressed with 1) their blogger outreach strategy anf 2) the actual product/vision behind this initiative.) =)

Scribd Your Own Script: Social Publishing Meets Collaboration and More

At DC’s Social Media Club event this past week, I heard many mumors about Scribd, so naturally I checked it out. I have yet begun to explore the site, but already I am impressed. With the self-description of “democratizing publishing” through its document sharing community, it’s hard not to be immediately intrigued.

Launched in March 2007 by founders Trip Adler, Jared Friedman, and Tikhon Bernstam, the platform now has greated that 50 million readers every month, with over 50,000 documents uploaded every day, and is available in 90 different languages. What rock have I been stuck under? I mean, individuals like Obama and groups like the New York Times and the World Economic Forum are on here too! This looks like a great community, that I look forward to interacting with more.

Not only can you

  • Engage in collaboration,
  • Expand your social network through your profile, searching for colleagues,
  • Create and join interest-specific groups,
  • Upload and/or download documents and files,
  • Find and discover interesting documents by category, by topic group, by searching, or by browsing the library,
  • Find interesting documents by category, by topic group, by searching, or by just browsing our library,
  • Create potential ways to monetize through your documents and hard work

With Scribd having just raised $9 million, along with a new president for social publishing, I look forward to observing and experiencing how Scribd develops in the future. Granted, the term “social publishing” has meant the publication of documents from “many to many” or “one to many” through a variety of social software mixed with web content management in terms of what the technology offers, however, what would “social publishing” through a non-profit/social change lens look like?

Anxious for your thoughts, as with today’s excitement at the We Are One concert on the mall today, my mind is racing with ideas. Cheers!

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Words of the Year for 2008: What’s Yours?

One of the NY Times 2008 Buzzwords

2008 was a big and busy year, can you imagine having to choose just ONE word to describe it? Just ONE?!? Some of our favorite sources share what their “Words of the Year” are below:

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New OxFord American Dictionary: hypermiling. According to the Web site, Hypermiling was coined in 2004 by Wayne Gerdes and means “to attempt to maximize gas mileage by making fuel-conserving adjustments to one’s car and one’s driving techniques.” In 2008, with the soaring gas prices, many of found ourselves “hypermiling” or just miling…by running/walking on our two legs to work!

Merriam-Webster: Bailout. Does this one even need describing? According to the Web site, “bail out” is defined in Merriam-Webster’s Collegiate® Dictionary, Eleventh Edition as “a rescue from financial distress.” In 2008, the word received the highest intensity of lookups on Merriam-Webster Online over the shortest period of time. Other contender’s in Merriam-Webster’s top ten include: vet, socialism, maverick, rogue, misogyny, turmoil, trepidation, bipartisan, and precipice…All so positive sounding, don’t you think?

The New York Times. The Times, on the other hand, has chosen it’s set of “buzzwords” for 2008. These words include “Obamanation,” “Frugalista,” “Staycation,” “DigitalCliff,” “Fail,” and many others.

Webster’s New World Dictionary: Overshare. With popular votes taken and input from their editors, overshare was this year’s choice. According to the Web site, “overshare” is a verb that means to divulge excessive personal information, as in a blog or broadcast interview, prompting reactions ranging from alarmed discomfort to approval. In 2008, with information-mania and the economic problems as well, overshare can have stand for a plethora of meanings and correlations.

Global Language Monitor: Change. The other two in the top three were bailout and Obamamania.

SocialButterfly’s 2008 Word of the Year: Influence. For better or worse, as a buzzword, an academic concept or in terms of personal reflection, the word influence was spoken of, talked about, measured, desired, hated, calculated or loved. Thus, for me, the term “influence” describes 2008. (Web 2.0 was a close second, but that term has just gotten…grilled well and overdone.)

Twitter. In Twitter style, I asked SB follow-ers what their word for 2008 would be. One the respondents even mentioned that “Twitter” would be their word for the year! With the spike in news (and usage of Twitter) increasing daily, seems to make sense.

What do you think? Do you think these words say “2008?” Look forward to reading in the comments, what you would choose as your 2008 Word of the Year? Or, you can be like the American Dialect Society, and wait until January to reveal. They are taking nominations now. =)

Illustration by Jessica Hische
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Obama Online – More than Social Media

Change.govWith the launch of Change.gov, commentary on Obama’s social media strategy and success have been made here, here and here. Yup, here too. Some are even calling Obama and the government integration of new media tools through Change.gov the Digital New Deal while others wonder about the extension of the Obama brand and community – post election.

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Social media is awesome. Grand. Influential. Amazing. In my professional role working with government agencies, I must admit that my first reaction to Change.gov was, “Sweet, I can’t wait for this priority on social media to trickle down among other government agencies. Man, that would make our job so much easier.” Or, would it?

Because now, instead of talking about why to do it, the opportunity to implement may [hopefully] increase, meaning we must show results. And, Obama set the bar high.

Granted, Obama’s campaign is an amazing case study that aided in achieving an important end objective – getting Obama elected. However, Obama’s online success is due to more than social media.

“Overall, the presidential campaign filled 54% of the newshole as measured by PEJ’s News Coverage Index from Oct. 27-Nov. 2. That represents a slight uptick from the previous two weeks when the election was at 52% (Oct. 20-26) and 51% (Oct. 13-19). The race for the White House was the dominant story in all five media sectors, most notably in cable, where it accounted for 84% of the airtime studied, and on the radio airwaves, at 65%.”

  • Obama created the Obama-brand. If you work in government, you may understand some of the government’s sensitivity to the word brand. And from the outside, how the public might react to the government branding or marketing itself. (Hence, the whole debate back when to transition from health communications to health marketing.) However, the Obama-brand has become widely accepted and adapted while maintaining a consistent message to diverse audiences across a range of platforms.
  • The number of resources available. Obama’s fundraising numbers were out of the roof. Not every project is as fortunate. This is why highlighting and emphasizing ROI is important and critical.
  • Obama was the first, and it was sexy. Being the first is always advantageous. In the government 2.0 sector, Obama led the way in showing how to leverage a comprehensive social media plan to create an online presence that connected with the overall program’s mission. Not only did he do it, but he made it sexy by implementing creative elements that encouraged not only online users, but also online ambassadors.
  • Obama and his team understood the essence of social media online and off line. This is the biggest one I think. Obama’s message tapped into the cornerstone of social media – help me, help you, help me, empower America. Did you get lost in that? Web 2.0 is about the conversation and Obama is encouraging conversation with him and among each other. The Change.gov Web site communicates it best:

“Share your vision for what America can be, where President-Elect Obama should lead this country. Where should we start together?”

He took the essence of social media tools and made it his mantra. He is change, but he needs you to help create that change. You want change, but you need him to lead that change. Brilliant.

In your opinion, what other factors outside of social media helped mold Obama’s online success?

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Did You Know? 2 Must-See Videos to FLY Together

My dad sent me this great video today. It makes you think. It motivates you, like @garyvee, to get off your butt and get moving. You may think that doing nothing only affects you. Tuning out is a choice. So, that can be your opinion. But, standing, means not helping others to fly.

httpv://www.youtube.com/watch?v=cL9Wu2kWwSY

No matter your political leanings, you must admit this quote is poetic. On NPR, a man talked about getting ready to vote for a president for the first time was being asked who he was voting for and why. He recalled this text message he received from a friend:

“Rosa sat, so Martin could walk. Martin walked, so Obama could run. And, Obama is running so our children can fly.”

What if that could be you? What if your actions could empower others to succeed. Think about the power that ripple effect could have. Whether it’s for Obama or McCain, Vote. Act. Do. No matter what, after the election, we will all need to keep moving, if not faster. Let’s get busy, and let’s FLY together. Just ask these guys:

httpv://www.youtube.com/watch?v=fX40RsSLwF4

*Don’t quote me on the stats, as I’m still trying to find this video’s source. But, it is powerful.

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