Tag Archives: new york times

Is Public Health a Competition?

The NY Times recently published an article titled, “Tobacco Funds Shrink as Obesity Fight Intensifies,” pitting anti-smoking public health folks against anti-obesity public health folks. The NY Times asked us, in short: Should we focus on addressing obesity over anti-smoking efforts? Is this the right thing?

David Katz, Director of Yale University’s Prevention Research Center, published a response via the Huffington Post to examine the “this vs. that” and “right vs. wrong” approach the NY Times took–and asked another question: What choice are we really making?

Now, this is an important one. The NY Times article does do a great job in bringing up the debate: What are our nation’s health priorities? Katz brings up a second good point: How do you divvy resources amongst these health priorities to get the most juice from the squeeze (so to speak)?

First–> Disclaimer–In the words of Katz, I too, am not prepared to answer the NY Times’ question of this or that because I don’t fully know–but then, who does? That said, I have two additions to Katz’s suggestions:

1.  Katz first suggests “conduct modeling exercises to determine what general allocation of research and policy dollars — across an array of conditions, behaviors, and even types of research — would most improve our health over a defined period of time.

To this, I say, that we all need to get more involved and clued into the Healthy People 2020 initiative that is run by the U.S. Department of Health and Human Services (disclaimer:  This project lies within  a client of my employer that I work on). This is a collaborative, science-based approach to setting 10-year national health objectives to promote health and prevent disease. So, when we are talking “this or that” or about our Nation’s health priorities, Healthy People 2020 is a good start. (Stay tuned, in December the Healthy People 2020 objectives will be released along with guidance for achieving the new 10-year targets).

2. Secondly, Katz suggests that we need to be more “holistic.” Going on to say, “A healthy person is healthy…Recent studies have shown that people who don’t smoke, eat well, are active and control their weight are roughly 80 percent less likely to get ANY major chronic disease than their counterparts who do the converse in each case…So, a healthy person doesn’t smoke. A healthy person eats well. A healthy person is physically active.

I couldn’t agree more and this is why–I don’t feel it needs to be an either-or type of situation. It can be all the above. Healthy living (aka living a healthy lifestyle) can be defined by a number of behaviors such as:

  • Not smoking
  • Eating Right
  • Being active

One could argue that other behaviors could be umbrella-ed into healthy living such as getting immunizations or getting preventive screenings. Thus, the message could not just be anti-smoking or anti-obesity, but instead, be about promoting a health lifestyle which encompasses a set number of behaviors. This should be our focus. Thus, I leave you with the same question Katz asks at the conclusion of his Huffington Post article:

What interventions for individuals, families, schools, worksites, communities and more will encourage, promote and empower the adoption and maintenance not of some single preventive strategy, but of healthful living?

flickr credit: lets.book

Non-Profit Blog Exchange: Virtual Event

For the Non-Profit Blog Exchange’s 8th Virtual Event, top bloggers in social marketing and non-profit communications are writing posts about each other’s blogs and posts. This is SocialButterfly’s inaugural debut in the Non-Profit Blog Exchange, so insightful feedback is always appreciated.

My blog in focus is Nancy E. Schwartz’ blog Getting Attention. Operating since May 2007, the blog acts ‘as a resource of ideas, tactics and tips for nonprofit communicators.’

Ms. Schwartz is founder of Nancy Schwartz & Company, a marketing and communications firm for non-profits and foundation clients. She also manages her blog Getting Attention and Getting Attention’s e-newsletter.

I had come across Ms. Schwartz’ blog previously when she participated in a round of the Carnival for Non Profit Consultants on Dec. 3, 2007. To be transparent, I am a fan of her blog and the information it provides. The site is easy to navigate, is practical, insightful and offers a variety of content on various topics within the social marketing and non-profit communications world.

I’d like to respond to a specific post of Ms. Schwartz titled: Leverage Prez Hopefuls’ Understanding of Women to Increase Your Nonprofit Marketing Impact. Having just come from a seminar at the Sewall-Belmont House & Museum on Women in Politics, this topic is currently on my mind.

In her post, Ms. Schwartz analyzed the current political debate combined with a New York Times article about how gender influences politics to formulate some non-profit marketing insights on the female target.

Her insights are great and helpful. It’s the premises that catch my attention. Take the first premise: Women vote to protect their interests (men vote because they enjoy politics). However, I know lots of men who are concerned with protecting their interests and just as many women (such as those who gathered at the Women in Politics seminar tonight) who are passionate about politics.

Let’s look at another premise: Women network organically so they already have a network or two in place. One of tonight’s speakers, a Virginia state legislator veteran would also attest, that she learned how to fund raise and garner support from observing the ‘good old boys’ network.

Now don’t get me wrong, I agree and find Ms. Schwartz’ marketing insights on women helpful. I also admire how she took a very popular current event and made it relevant to us non-profiteers. I am just reflecting a lot on women, gender, politics and how they relate. My faithful readers will observe that I am big into concepts and terms and how they relate, ;). It’s the academic in me.

So, in closing, let me leave you with this New York Times article from Feb. 10, 2008 titled: When Women Rule. The author of this article poses the question: Can a woman leader be both liked and perceived as qualified and effective? According to this author and others, a woman leader can either be liked or perceived as competent…but not both. You can see how this ties into the article on female target marketing and women politics.

My thoughts on this were phrased well by Missouri Secretary of State Robin Carnahan tonight at the Sewall-Belmont seminar when Carnahan voiced, with enthusiasm and motivation (paraphrased from memory):

“Is running for a political office hard? Yes. Is it hard for anyone? Yes. Is it harder for women and minorities? Yes. Is it unfair? Yes. But let’s get to the ground running.”

Thus, using Ms. Schwartz’ demonstration of creating relevance from an important topic to us marketers and nonprofiteers….let’s hit the ground running with our social marketing and non-profit communication skills and talents all you fellow SocialButterflies!

…to change lives and the quality of life for all!

Good or Bad: NY Times and LinkedIn?

Read, Write, Web announced that the NY Times is announcing a content partnership with Linkedin that allows:

LinkedIn users to be shown personalized news targeting their industry verticals on the Business and Technology sections of NYTimes.com, where users will then be prompted to share those stories will professional associates.

I agree with RWW that this move is inspiring…especially to us social media marketing types. However, pausing in the excitement to reflect, I am reminded again of my recent trip to the Newseum.

Does providing the public with the information they WANT….take away from providing news the public NEEDS, whether we know we need it or not. As an extreme example, what if all I want to read about are the latest and greatest events in Hollywood. Not to knock Hollywood, but isn’t it important that we also try to reach these individuals with messages about public health, the environment and world events?

Pausing in the grandeur social media environment: are we on the verge of OVER-segmenting our audiences?

With journalistic big dawgs, like the NY Times, takes this step: is there greater good? or is it dangerous?

I understand journalism organizations, especially newspapers, are trying to find a working online model, or any working business model for that matter, but…is this idea of giving people what they want…dangerous?

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