Tag Archives: ideas

Six Words to Make Ideas Scale

ScaleIdeas are born everyday–big ideas, little ideas, ideas born from one person and ideas born through thought and application. What makes one idea stand out from another and what makes the idea stick, gain traction and create a movement? Here are six words to help make ideas scale:

1.  Fire: Someone recently offered me some good advice. The said the key to “success” was to always know your end goal. The more you fuel this goal, the more you’ll believe in it and the more you’ll believe in yourself. A blogger I truly admire has been chewing on this lately, and you may relate–I know I did. For me, it’s not just a case of knowing my end goal, but knowing why that’s my end goal. To me, the why over rides the what and is what will drive success. We all have goals–but why do you have them? That is the tougher question, and that is what will get you through the droughts.

2.  Simplify: Life is complicated enough–people don’t need more complication. Identify ideas that simplify tasks (without the use of a 30-slide power point to explain it). Identify ideas that are focused. Here’s a sign that you have overcomplicated your idea: You experience paralysis by analysis. This is a problem for tenant number 2–because it stops you from executing.

3.  Stop: We’ve heard of growing pains. There will come times that you may need to stop. This could mean that you need to simplify the juggling act. Or, it may mean that you stop a product line or stop the way you do something and find a new way. It could mean that you need to stop starting new ideas–and re-focus back on the original idea. As, if we keep starting new ideas all the time–then we aren’t committing to what our end goal is and are spreading the fire too thin.

4.  Execution: My mom always told me, “Don’t try. Do.” Take two seconds and reflect on what you’ve been doing and what you want to be doing. Do you see how much “trying” sneaks up on us? Chris Brogan recently wrote about this in his e-newsletter as well. For those that want to do, we need to eliminate try. Those that make ideas become realizations, just do it. There might be success and there may be failure. But they did it. They learned, and they keep on doing.

5.  Build: There are an infinite number of ideas right? Well, there are perhaps just as many people coming up with those ideas. You see–lots of people are “ideas people.” Everyone seems to have the next big idea or the next big thing. Repeat this to yourself: Being an ideas person does not make you different and will not bring success. If anything, this means you need to connect with more builders. Builders are people that have vision while also being able to plan and make it happen. Builders are the people that fill in the gaps, aren’t afraid of getting messy, and are resourceful.

6.  Contagious: Be contagious–in your thinking, speaking, doing and giving. It’s important to note that being contagious happens naturally–it’s not forced. You and your idea can also be contagious without you knowing it–at any time of the day. So be on the lookout for opportunity, for fellow builders, and fuel for the fire, you never know what might happen. As Seth Godin says, “Great ideas aren’t anointed, they spread through a groundswell of support.”

Bonus Track: These aren’t rules, but they are guidelines. If you like rules, then check out Seth Godin’s post “Rules for Ideas Worth Spreading.” My fav: “Don’t poll your friends. It’s your art, not an election.” Or, check out the book “Made to Stick” to learn some more words to help your ideas spread. Now, go build your fire.

What words help you focus and make ideas scale?

flickr credit: maniwa_pa

Beyond Marketing Gadgets, Thingymagigs and Gizmos

Define today’s concept of: marketing. Now, imagine yourself 40-50 years ago, and define marketing. Notice any big differences? Probably a few come to mind.

I bring this up because I was taught that to know where we are headed, we have to know and understand the past. Rewind back to 1969 when an article called “Broadening the Concept of Marketing” was published by Philip Kotler and Sidney J. Levy (remarkably–you can get a free copy online). My fellow social changers and social marketeers, it was this document that helped paved the way for careers, projects and initiatives we are doing today. It was this document that said marketing was a “societal activity” that can be applied for more than “toothpaste, soap and steel” but that marketing can be transferable to organizations (non-business organizations…aka, nonprofits), persons and ideas. IDEAS.

Fast forward to today, and we are still re-defining and evolving our concept of marketing. Take Seth Godin’s recent post about how we frame marketing.  Or better yet–he explains that marketing is what happens between the frames:

Marketing is what happens when you’re not trying, when you’re being transparent and when there’s no script in place.

With this sentence, one word comes to mind–authenticity. I see all the marketing, talk and chatter about the latest and greatest gizmo. I see people and organizations striving and racing. In between all that, there is authenticity. We must find it, and we must connect with it again if we are to truly be successful–and if we are truly going to make a difference. Makes me think, how will the idea of authenticity broaden marketing for future generations? Discuss.

flickr image credit: planigan412

Nuggets of Social Change–Round 2

Perhaps it’s the time of year, but has anyone else noticed that more people are churning out more good content? Many different items I come across deserve its own post, however, then it’s on to the next good nugget I find. Thus, I’m going to do these round-ups every once and awhile as I don’t want you to miss out on all the good information.

  • Have a cause or issue that you’re passionate about? If so, you will love this article by Michael Silberman on the Huffington Post. In it, Michael shares lessons learned when it comes to digital organizing from the 350 days movement–what he terms the “most widespread day of political action in history.” I personally like how Michael emphasizes the importance of mission over technology, and how he creatively shows the importance of creative storytelling by effectively telling the 350 days story to us.
  • Are you or your clients curious about the latest and great in customer relationship management models? Web Strategist Jeremiah Owyang recently wrote up an in-depth post that gives an overview of 31 different CRM companies that are worth a look through.
  • Recently, I touched upon how online contests and competitions were growing in popularity–seems it’s still growing. Pepsi recently announced that they were going to fore go Superbowl ads, and instead, create a micro-site slash giving competition called the “Pepsi Refresh Project.” Beth Kanter shared her thoughts about Pepsi’s move following the Chase Bank fund-raising issue as well.
  • Twitter is the Oxford Dictionary’s 2009 Word of the Year. However, another contender could have been the word innovation. Look at Time Magazine’s list of the “Top 50 Inventions of 2009”. Or, check out Popular Mechanics list of “The Best 50 Inventions in the Past 50 Years.” (Guess Santa isn’t the only one making his list and checking it twice this time of year.)
  • Social marketeers: Are you looking to connect with colleagues? Try one of these three upcoming social marketing conferences summed up nicely by Craig Lefebvre. A conference of sorts that I also look forward to debuting is BIBA, presented by Peter Corbett’s iStrategy Labs. BIBA looks to gather big minds with big ideas to make big actions.
  • Because it’s worth mentioning again, did you get a chance to read Philip Kotler’s and Nancy Lee’s article in Stanford’s Innovation Review about Corporate Social Marketing?

A Social Shout-out

Not only are good news items coming up, but I’ve also expanded my RSS reader with some blogs I encourage you to get to know:

Social Herder: If you don’t know Will Robinson, you might want to. Will writes on all things social entrepreneurship, non-profits and general do-goodery. You can catch Will at his blog, on Twitter, or at his current gig with Ogilvy PR.

Justice for All: If you are interested in a mash-up of human rights, social enterprise, democracy and law, then you’ll appreciate the enthusiasm of Northwestern senior Akhila Koliset. Not only do I share an interest in advocating human rights with Akhila, but I continue to be inspired by her passion and the voice with which she writes. You can tell she loves to be inspired as much as she is inspiring–just check out her reading list!

What We Give: You’ve probably heard of this one, but if not, you should. Larry Blumenthal is the director of social media strategy at the Robert Wood Johnson Foundation, and adds much value back to the marketplace through both his blog and on his Twitter stream where he talks about how social media is changing philanthropy.

What about you? Any newly discovered blogs or colleagues you’d like to give a social shout-out to?

PS: Often, these “nuggets” are shared sooner through my Twitter account. If you’re on Twitter, let’s connect @socialbttrfly.

The Blogger Neighborhood is Back with Some Perspective (from the Pipeline)

After some delay, the blogger neighborhood is back. To kick it off, let’s welcome Rosetta Thurman, author of Perspectives from the Pipepile.

I first began following Rosetta about a year ago. One scan through her blog’s homepage, and you will say, “She. is. impressive.” That’s what I did. And so did Avi Kaplan, a Harvard student who emailed me to nominate Rosetta for the Blogger Neighborhood. If you have someone you want to nominate, contact me at socialbutterfly4change@gmail.com.

Enjoy reading below and discover why Rosetta is definitely on her way.

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Blog Name: Perspectives From the Pipeline, observations on the nonprofit sector from the next generation

Blog Topics: nonprofits and leadership

About the Author: Rosetta Thurman is an emerging nonprofit leader of color sharing career advice, management resources and fresh ideas to inspire others to lead. Rosetta is a writer/consultant/fundraiser and has been quoted in articles about the nonprofit sector in the Washington Post, Nonprofit Quarterly, and the Chronicle of Philanthropy. Rosetta is also an Adjunct Professor teaching nonprofit management and leadership at Trinity University in DC.

If you could live on any street, what would that street be named and why?  Renaissance Boulevard.  I think we are in a time of great opportunity for young people to renew our responsibility to our communities.  It’s a very rich time in our history where we have the chance to lend all of our talent & skills to a movement, any movement that will create change.

Who would be your dream real-life neighbor? Nikki Giovanni, my favorite poet.  I think I would be inspired every day just by living next door to a literary genius.

What first prompted you to blog?  I felt that my generation’s voice was being ignored in the nonprofit sector, as if our opinions didn’t matter in discussions about the future of this sector that we will inherit. At first, I started Perspectives From the Pipeline as a learning experience for me as a young nonprofit professional to formulate my thoughts about the nonprofit sector.

As a member of the “next generation” of nonprofit leaders, I saw many challenges for our sector as well as many new ideas for solving them. Unfortunately, when people my age speak up, few people listen.  I write about nonprofit leadership and organizational issues to help others think more critically about their careers & day to day work. My goal is to bridge the gap between challenges and solutions within the nonprofit sector, especially as they relate to the younger workforce and nonprofit leaders of color.

If you customized your own license plate, what would it say and why? OnMyWay.  Because my favorite quote from poet Carl Sandburg illustrates how I live my life. “I’m an idealist.  I don’t know where I’m going, but I’m on my way.” 

What would you gift to a new neighbor as the perfect welcoming gift?  A three-layer red velvet cake.

If you were planning the next block party, what entertainment would you plan?  A big concert with Jill Scott and Kanye West.  A Soul Train line.  All-you-can-eat crabs. And a Taboo marathon. 

What’s your favorite blog post and why?

Of mine: because we don’t talk enough about the values that brought us to nonprofit work, Real Talk: Why I Work in the Nonprofit Sector. And from Seth Godin, Because we all need inspiration to make the leap to greatness.

What’s one lesson you’ve learned from blogging? I found that blogging gave me a way to speak to the issues I care about and influence others in the process.  On the internet, you can have such a huge reach, and impact on people who may not have given you a second thought otherwise.  I learned that people want to hear the truth, and they will support social media and online community if it’s real and authentic.

Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

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