Tag Archives: eco-friendly

Defining Green, Including the FTC

Nowadays, when someone says Green, what’s the first thing that pops in your mind?

…a color? a movement? a cause? a political party? earth? environmentalists? global warming? a marketing tactic? Al Gore? Recycling?

Being a full supporter of going green, I still want to stand back, observe and ask the question: In today’s world, how do we, you, define the word green?

…Even the FTC is struggling to answer this very question. Today, the FTC held its first green marketing workshop to discuss its green advertising regulations a YEAR early because of the growing buzz…and concern! Check out this article for more information about the meeting.

It’s interesting how the choice of diction creates images or perceptions in our minds. Green, or going green, is becoming a mantra for environmental movements and going green is the new trend of ’08…or was it the trend of ’07? Even the AMA (American Marketing Association) has adopted the movement and now acknowledges the concept ‘green marketing.’ GreenBiz, a green conscious information resources that tracks companies eco-friendliness, offers green marketing as one of their hot topics by offering features about the various shades of green that run in-style among us marketers.

However what does being green really mean? In 2006, this same question was asked in an article written by Brandweek titled: Companies Find It’s Not Easy Marketing Green. In the article, the authors state quote:

“Spiraling fuel prices and global warming fears have increasingly put environmental issues on the front page and in advertising efforts. But as more companies adopt these campaigns, consumers are growing increasingly confused over what it means to be “green,” making it harder to create effective environmental marketing efforts, according to a recently released study by Landor Associates, New York.

“Is it about the environment, organic food or ‘good-for-you’ living? … It could be about all of those things,” said Allen Adamson, managing director at Landor. “It is easy to say you are green, but consumers are skeptical. And because everyone wants to jump on the green bandwagon, all of a sudden it is noisy in this space, and it is hard to break through.”

The article continues offering statistics on how consumers are weary of the increasing levels of products, services and companies who claim to be green. Though it is an older article, the trend seems to escalate still today, just do a Google search for ‘green marketing’ and it becomes clear that the term continues to grow discussion, especially since the FTC even took notice.

  • So, how do we as social marketing break through the clutter?
  • What does this trend mean for us?
  • And, what does the word ‘green’ mean to you?

Feel free to share your thoughts. This discussion will be continued in my next post. =)

To get a sneak peak about the next post, read this article about greenwashing…

Going Green

Any Oprah fans in the atmosphere? On last Friday’s show, Oprah’s show featured: Going Green 101 where she shared many tips and insights on how individuals and families can join the fight to save our earth. Feeling inspired, I wanted to provide my own list of simple and easy ways to Go Green this upcoming year. Some of my favorites from Oprah’s show are also shared.

Bathroom

1. Turn your water off in between brushing your teeth.

2. Unplug straightener, shaver, blow dryer, etc. when not in use. When items are plugged in, they still use up to 40% power.

3. Buy a shower timer to conserve water.

4. Use tissue and toilet paper sparingly.

Kitchen

1. If you’re making a picnic, choose plastic over paper plates. They can be reused and recycled.

2. Buy energy saving appliances to help global warming. Look for the blue Energy Star label when purchasing or visit www.energystar.gov for more information.

3. Use reusable containers to put away leftover rather than plastics wrap or foil. Also, in the same line of thinking, use rags to clean up messes when possible to conserve paper towels.

Cleaning

1. Instead of adding yard waste or lawn clippings to landfills, use a mulching mower. Not only is it healthier for your yard, but its healthier for all of Earth.

2. Use healthier cleaning products. Good clean doesn’t have a smell and are safer for our bodies too. Good companies to look into include Shaklee and Method.

3. Remember to inflate your tires about every two weeks. This allows your tires to last longer, meaning more rubber is conserved.

House

1. Turn lights on and off when entering and exiting rooms.

2. Caulk your windows to get the most out of your heating and air conditioning. This will save energy and money. Double bonus!

3. Use energy strips. This helps save power and cuts down on your energy bill. When something is off, but still plugged in, it still uses power.

4. Use GE energy smart light bulbs. According to Oprah.com, GE Energy Smart bulbs use 70 to 75 percent less energy than incandescent light bulbs and last up to 10 times longer than most bulbs.

5. Donate books and magazines to public libraries.

6. Use rechargeable batteries instead of throwaway ones.

Food

1. If you haven’t heard about the questions surrounding bottled water, go no further. Bottled water is more expensive…to our pocketbooks, bodies and our world. Save all three. Invest in a Nalgene water bottle or an aluminum water bottle that can be reused, is safer, cost effective, healthier and saves the earth.

2. Buy less packaged food. Read the labels and packaging to see if food is healthy for your body, but also take notice if wasteful materials are being used to sell the item.

Shopping

1. Paper or plastic? Neither! Eco-friendly canvas bags are the new ‘it’ item to have at the supermarket. Check out these places for your very own: eco-chic shopping bags, Delight.com or Skeeda.

2. Donate old clothes and items you no longer use to The Salvation Army or the Goodwill.

3. Do not throw away leather shoes. Leather takes 50 years to decompose. Donate them.

4. Resell or donate your old, used cellphone even! Lots of companies buy back phones, spruce ’em up and then resell them at lower rates. Green mobile is one such company.

5. Just say no…to receipts. When an ATM or a gas pump asks if you want a receipt, say no. This will save many precious trees.

Activities

1. Visit a landfill. As Oprah’s show told us, throwing something away, doesn’t mean that it goes away. It goes somewhere else.

2. Plant trees. The more CO2 we can create, the better.

3. Adopt a cause and become an activist. Green is the new pink everyone. Just check out Matt Damon’s favorite organization Greendimes, Stop Global Warming!, or Gwenyth Paltrow and Cameron Diaz’ organization ‘act green’ that works to reduce dependence on oil and for energy conservation.

4. Use newspapers as wrapping paper.

5. TreeCycle 2008. Recycle your now old Christmas trees.

6. Take up Shard Art. Also known as Pique Assiette mosaic art. Use pieces of broken glass to create wonderful new pieces of art.

7. Visit and shop at your local farmer’s market.

Entertainment

1. Beg, borrow or buy Al Gore’s documentary: An Inconvenient Truth.

2. Read The Green Book by Elizabeth Rogers and Thomas M. Kostige.

3. Watch the television series Planet Earth.

4. Attend a Drive-In movie, according to Eath911.org.

5. Carpool. This web service helps you connect with others looking to carpool in your area.

6. Catch Leonardo DiCaprio’s film The Eleventh Hour, about the growing dangers of global warming, set to come out soon!

And lastly, one way to recycle I would not recommend….using old condoms as hairbands. True story.

And on that note, hope this was enough to get motivated. Feel free to leave your favorite recycling tips below too!

Eco-Friendly Websites for further information:

Green People
Greenpeace
Idealbite
Global Green USA
TreeHugger


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