Awhile back, I wrote about a video that surfaced on YouTbue that was sending a message to Cannes to create a Humanitarian Lion at Cannes. The video has always been featured on my Events page. Now, I am excited to report that the video has turned into an official campaign.

Join us in sending a message to advertisers and clients everywhere: we want to elevate the good and generate a shift in the way we do business and increase our reputation as an industry. I just signed the pledge today, at did the folks over at Osocio.

The Cannes are a worldwide event, so this movement can be a worldwide effort.