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Social Media Health Care Review: Social Media Meets Digital Health

Health Care Social Media Review #21: Social Media Taps Digital Health

Social Media Health Care Review: Social Media Meets Digital Health

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. While a number of submissions highlighted social media, many spoke more to digital health as a whole vs. social media specifically, an important differentiation. So, let’s explore that first.

Digital Health Takes Center Stage

In health care social media discussions, lines quickly blur as people share and develop ideas that relate to possible close cousins of social media including big data, wearable tech or mobile technology. Refer to this article by Healthy Startups on the 100 Trends That Will Change Healthcare in 2013 for a full list of potential relatives.

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Don’t Forget About Email

How can email be used as a health intervention?

Many are enthusiastic about the possibility of social media being used as a behavior change intervention. For some, the verdict is still out. While we continue to advance the science behind social, don’t forget about email (and search for that matter). For today, let’s look at email.

Email at Work

Oncologists who receive email reminders are more likely to ask terminally ill patients about their end-of-life wishes, according to a recent study published in the Journal of Clinical Oncology. Before the implementation of email reminders, fewer than 15% of patients had their final wishes recorded. After one year of the intervention, one-third of the patients had their final wishes recorded.

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Call for Submissions: Healthcare Social Media Review #21

Health and Wellness

How can social media support prevention and wellness?

January is the month of new resolutions yet a study out of the University of Scranton finds that only 8% of us actually achieve these resolutions. At the same time, about 1 in 3 Americans plan on buying a new fitness tech in 2013. Yet as the image above reminds us, at varying degrees, health is more than a click of a button.

On Wednesday, Jan. 16, SocialButterfly will host the HealthCare Social Media Review, the peer reviewed blog carnival for everyone interested in health care social media. Given the importance of prevention amidst a nation with an expanding waistline, this edition will focus on how social media collides with health promotion, prevention and wellness.

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Top Posts of 2012 – Social Marketing Meets Social Innovation

Where do social marketers get their inspiration?

In an attempt to share how social innovation and social marketing intersect with a colleague of mine, the colleague responded something along the lines of: “I don’t get why it matters. Social innovation sounds like everything we’re already doing in social marketing.”

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Join the Social Media for Global Health Working Group

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Want to meet others with a heart for using social media for global health and development? Rebecca Shore, today’s guest blogger, knows just where to look and how to get started. Having recently met Rebecca and learned of the wonderful resource she shares, I asked if she’d be willing to share it with SocialButterfly’s readers. Read on to get plugged in!

Social Media for Global Health Working GroupForming the Social Media for Global Health Working Group 

Social media in some capacity has been around since the days of chat rooms and message boards. However, using social media for public health is relatively new. Many working in global health specifically, on communications or social media, work alone with very little input or support from their organization. In December 2011, I saw a need to bring people together around social media to inform one another of lessons learned and best practices around social media.

Out of this need a working group was formed. Social Media for Global Health (SM4GH) brings together those working in global health and development and social media throughout the country to share experiences and learn from one another about social media. The group meets quarterly in the Washington, DC area and covers topics like measuring social media, using humor in your social media campaign and creating a social media strategy.

October’s Recap: Beth Kanter and Benchmarking Social Media for Global Health 

Participants from across the U.S. came together during our last meeting in October to hear renown social media guru, Beth Kanter, speak about her new book, Measuring the Networked Nonprofit. Beth offered her expertise on social media and measurement and also shared her own experiences around social media and global health and development.

About 40 people participated with lively discussions and key insights to help working professionals in this space. As a result, the group came to a consensus to work together to create a benchmarking document for global health and social media. This document will serve as a starting place for projects/organizations to set up targets and gauge their success in the hopes of creating more purposeful and strategic social media.

Your Invitation

The group has 150 members sharing information through its community of practice (CoP) which is a useful virtual collaboration and networking site called The Knowledge Gateway. It is free and available for anyone to join and use throughout the world. To access all the archived meeting notes, listserv discussions and key social media resources, sign up! You can also follow discussions online by using the hashtag #SM4GH.

SM4GH is supported by the Knowledge for Health (K4Health) Project funded by the U.S. Agency for International Development (USAID) Office of Population and Reproductive Health (PRH), within its Bureau for Global Health. K4Health is led by the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs (JHU∙CCP), in partnership with FHI 360 and Management Sciences for Health(MSH).

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Rebecca ShoreRebecca Shore (@Rebecca_Shore) is a public health professional working in strategic communication and new media. She has a passion for international health and development and women’s health. She is the founder and co-chair of Social Media for Global Health (SM4GH), a working group for professionals in social media and global health.


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Giveaway! Gifts for the SocialButterfly In You

How are you imagineering social good?

As readers know, SocialButterfly is getting a refresh in January with a renewed mission to help bring out the SocialButterfly in you. Post a comment below sharing how you plan to mix passion + purpose for good in 2013. One lucky commenter will win Echoing Green’s book, Work on Purpose, for themselves and a $50 Razoo gift card to support a fellow SocialButterfly’s good work.

Live. Learn. Fly.

Whether you’re looking for a last minute Christmas gift or something to kick-off the New Year, these gifts can help inspire:

1. Knowledge to Help You Thrive

The Social Marketing Quarterly has been a staple social marketing resource as one of the only peer-reviewed published journals focused exclusively on the field of social marketing. With an individual subscription ($59), you receive a year’s worth of the printed journal and 24/7 online access.

 

 

2. Pages to Give You Wings

You are more likely to achieve goals if you write them down. Speaking from experience, taking time for self reflection is vital. Echoing Green’s book, Work on Purpose, guides you through the “how” of combining passion with purpose by providing prompts for you to answer and success stories to reference.

 


3. Inspiration
Role Modelled by Others*

Self described as a movement, Razoo helps individuals and nonprofits spur generosity. Already, Razoo has raised over $130 million for over 12,000 nonprofits through their Web, mobile and social fundraising tools combined with their community giving days and social good campaigns. Find projects to support and you’ll be inspired from the work others are doing and achieving, together. You can also gift the gift of giving.

 

4. Tools to Empower You

One of the best books I’ve come across that combines social marketing concepts on changing behavior with innovative social media strategies is Stanford University’s Jennifer Aaker and Aaron Smith’s book, Dragonfly Effect. It is required reading for my American University students who find it an enjoyable read that energizes their thinking around how we can use our full toolbox to inspire change.

 

5. Ideas for Powerful Stories

We all tell stories. Increasingly, we use a variety of media formats and communication channels to design, craft and share these stories. Admittedly, I haven’t yet read this book yet but it’s on the top of my list for 2013: Storytelling for User Experience. This books screams amo and gusto for the savvy SocialButterfly. According to the book’s website, “[the book] looks across the full spectrum of user experience design to discover when and how to use stories”. #yesplease

 

6. Fun. to Share

While championing social good, it’s important to have fun. Fun.’s album is Grammy-nominated and will help keep you light on your toes and quick on your feet. You might even start dancing.

 

 

 

7. Happiness to Discover

The Happy Movie is an award-winning documentary that dives into positive psychology debunking happiness myths and giving insight into how our most valued emotion. I watched this with my husband, and it’s a great break from your normal routine and brings up questions you may not have visited in awhile. Questions that encourage you to explore what makes you truly happy, on deciphering needs from wants and how to help others be happy.

 

*To be transparent, I consulted to Razoo from 2011 to January 2012 as a contributing writer to their Inspiring Generosity blog. Razoo also donated this gift card in exchange for this link and gave me a $50 gift card as well. All other items are provided by yours truly.

Hold Strong

When you read about events like that in Newtown, MA, it’s easy to loose faith and get discouraged. Don’t let the voice of doubt win. In those darkest of moments, know you matter. Know we are stronger when we pull together and work to understand our neighbors. Know you have a purpose and a light. Choose to let it shine.

We need you.

 

 

DTR Your Messaging Bromance

Is it too bold to suggest messaging doesn’t change behavior?

A colleague of mine shared an article titled, Should Public Health Campaigns Change Their Messages? based on a study by Statistics Canada. The study shares interesting insights on the relationship between messaging and behavior change based on its 12 years of longitudinal data from the Canadian National Population Health Survey among Canadians aged 50 or older with a chronic disease. Findings show that:

  • 3 in 4 smokers with respiratory disease… do not quit smoking
  • Most people with diabetes or heart disease… will not become more physically active, and
  • For people diagnosed with cancer, heart disease, diabetes or stroke… virtually, no one will increase their intake of fruit and vegetables.

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Social Innovation and the Dogged Pursuit of Being Unreasonable

image courtesy of an_untrained_eye

What’s Next? That’s the question The Social Innovation Summit asked us last week. Following the event’s hashtag #SIS12, I connected with Katie Ferrari, who’s passionate about storytelling for social innovation. I invited her to share her top observations from the conference. She asked if she could touch on storytelling in her recap, to which I replied: even better. Enjoy!

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Vote for the New SocialButterfly

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Do you have 3 seconds? Please vote.

Truth is: This year, I debated whether or not to keep blogging. <gasp!> Blogging, to many, had become a business. Bloggers churned out posts to meet quotas and game search engines to increase rankings, chase money or achieve fame. That’s not me.

To me, blogging is about learning. It’s a way to learn about how to use all our tools to do good–with all the other kids in the sandbox. So I’ve decided to power on–but not without a few changes…

Live. Learn. Fly.

Given its been three years since SocialButterfly had a facelift, her time is due. Using the responsive Portfolio WordPress theme as a base, the amazing team at ArrowRoot Media (hat tip to founder Jaki Levy and designer Brielle Maxwell) has been working on a design refresh for SocialButterfly.

Inspired by the concept of a “portfolio career,” the theme seemed a perfect match given my new role at RTI International and as I enter my second year teaching at American University and continue to help grow the Rampy MS Research Foundation. Refresh goals include making the site faster and compatible across mobile devices while also giving it a more customized design.

The Designs

Option A:

Option B: 

A Word of Thanks

2012 has been quite a year of discovery for me–especially in examining the role of leadership in my life and what it means to truly be, act and serve as a leader. I’ll spare you the diatribe and instead offer you encouragement:

No matter the dark forces working to bring you down, hold you back or separate you from your true self, hold on to your values, dreams, integrity, curiosity and love for learning, people and this world. We need you and the people you’ll help inspire.

Thank you readers and friends who have stood by SocialButterfly, even when I haven’t been actively writing or responsive. May we continue to live, learn, and fly–together.

Gratitude Goes Viral

What are you thankful for?

This is what Facebook asked its members Nov. 22 in a rare switch from its usual “What’s on your mind?” prompt. Little did it know (perhaps), that a number of Facebook users were already sharing what they were thankful for–once a day, everyday–throughout the month of November. To my knowledge, this was no organized effort, just an organic effort that snowballed.

30 Days of Thanksgiving

My friend (and one of the best designers I know) Katie Keys, participated and shares: “I saw others posting things they were thankful for, and thought it would be a great way to reflect on my own blessings in my life each day. It inspired me and I decided to join in.”

Katie wasn’t alone. I also saw posts from other friends,  family and colleagues all sharing what they were thankful for each day.  Surely, this couldn’t have been a coincidence. Did you participate or notice your friends doing the same? Please share in the comments!