Is Talking About Spirituality and Social Change Taboo?

What shapes your world view? How does your world view influence your work to change the world for the better?

Growing up, we’re told we shouldn’t talk about two things: politics and religion. Yet these two things often help set the foundation of one’s world view. How do we go about changing the world for the better if we can’t talk about either? It’s not realistic–Is it?

httpv://youtu.be/QXfD5SJgPqo

“If I hear one more politician croak out the words that his or her faith is a private matter, I may just have to go smack them. That is so not reality. All of us have a worldview and that worldview shapes everything we think, act, or do.”  –Kay Warren, Saddleback Church

How does Spirituality + Social Change Add Up?

This post is prompted by two different events:

  1. Learning about the upcoming Justice Conference taking place next month, and
  2. Listening to a keynote address by Kay Warren at Pepperdine University’s 2010 conference, The Role of the Church in Doing Justice

The role of spirituality in social change has a lot to answer for–humans have a history of twisting one to achieve selfish desires and horrific acts. That said, does this mean that spirituality should not be a part of the social change dialogue? When you read social marketing texts or go to conferences, you don’t always hear a lot of chatter about mobilizing the network of the church or other faith-based organizations in efforts. Is it too taboo? How can we bring these two worlds closer together for good?

Mobilizing the Place “P”

The PEACE PlanIn 2009, President Obama created the Office of Faith-Based Organizations and Neighborhood Partnerships, but how can we challenge ourselves–as both practitioners and people with our own world views–to go a step further?

In social marketing circles, practitioners often look at the distribution network of Coca-Cola and ask how can we utilize the place “p” and mobilize it for good? Some, like ColaLife, are already a step ahead of many. In Kay Warren’s address, she discusses how the widespread distribution network that local churches offer can offer a sustainable solution to global health and international development efforts. To highlight the potential of this network, she shows how there are three rudimentary hospitals in Western Rwanda yet 726 churches.

Kay Warren goes on to present The PEACE Plan, a “hopeful response to the five giant problems in the world: spiritual emptiness, self-serving leadership, poverty, disease, and illiteracy.” Kay and her husband Rick Warren (author of a Purpose Drive Life) created The PEACE Plan with the goal to mobilize a billion ordinary church members–or half of the world’s Christian population–to do normal tasks that make a difference in the world.

Who is the Hero?

One of the key points from Kay Warren’s keynote is the value and dire need for servant leadership, people who lead by serving others. This is a mentality and perspective we can bring into every meeting, every conversation and every interaction with others. No matter where you stand on whether or not spirituality is appropriate to discuss in social marketing circles, I personally encourage you to watch the video above. You’ll see common themes between that which we work to achieve in social marketing and the spirituality expressed.

What do you think? How does the spirituality fit into social change? Or, is it too taboo to discuss?


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3 thoughts on “Is Talking About Spirituality and Social Change Taboo?


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    Sam Davidson

    You’ve got some great insights here. I think it’s okay to talk about social change and religion in the same breath. Many faith-based groups are changing the world for the better. As long as their methods and solutions are proven to work, then the great good is accomplished when they get to work.

    Great post!


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      Alexandra Bornkessel

      And someone dared to comment! Thank you for your courage Sam. I know it’s not always an easy topic, but if it’s approached with respect and the best intentions, then I think it can be a part of the dialogue too (though I also understand if some people are hesitant). 

      I listened in to the #WHchat on Twitter yesterday on “Innovation and Global Development.” The conversation was moderated by @zeenat:disqus, the Acting Director of the Center for Faith-Based and Community Initiatives at USAID and Raj Shah, USAID Adminstrator, who actually touched on this very topic and briefly mentioned some of the work Kay Warren is doing. 

      It’s encouraging to see and participate in conversations like those and see people starting to come together.  


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        Tony D-H

        I found your post from Sam’s Twitter feed. 

        As a Unitarian Universalist (which some would argue is not a religion), I cannot agree more that religion plays an important part in being a catalyst for social change. One key feature of UU is that we better our lives (and the lives of those around us) by what we do and not what we believe. I find it surprising Rick and Kay Warren and Saddleback Church would be the poster-children of your post for social change when they have been quite vocal on condemning the LGBT community and even promoting prison and death sentences for Ugandans who commit homosexual acts there. Sure, Pastor Warren may be interested in social change but consider that his idea of change promotes violence, inequality, hate and loss of life.

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