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World Social Marketing Conference Recap 2: Picture This

Monday, October 13th, 2008 | Conferences and Events, Social Marketing

Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.

NOTE: PDFs and audio of all keynote presentations are available here.

<– Prof. Stephen Dann was the conference’s Twitter King, providing live coverage of the conference through @WSMC08, and #WSMC08.

Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>

<– Bill Smith, of AED, discusses the journal Social Marketing Quarterly, calling for more concentration towards social marketing products and services.

This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>

<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.

Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>

<– The Purpose Driven Campaign - my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)

Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>

Other Highlights included:

• NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
• Ogilvy PR presented their fascinating Pandemic Flu case study.
• Porter Novelli and CDC presented their case study on HIV testing.
• Nancy Lee outlined 4 examples of how social marketing can offer products and services.
• RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
• Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
• Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.

Tags: AED, Brighton, case study, cdc, conference, education, good, improve, learning, NIOSH, Philip Kotler, Porter Novelli, public policy, research, social, social change, Social Marketing, world

4 Comments to World Social Marketing Conference Recap 2: Picture This

julian
October 14, 2008

Tremendous article! I wish i could have attended the conference. The opening of the conference by Philip Kotler and his commentary on social networks and poverty is the next move of the next major players in the social networking arena, and it is happening now. It couldn’t have come at a better time.

craig
October 15, 2008

Nice post (pix and comments). Wish I could see more like this from people who attend other conferences that I don’t get to!

socialbutterfly4change
October 15, 2008

@Julian Thanks for your comment Re: Kotler and Poverty…you’ll love my next post for Blog Action Day, whose focus is poverty, is tomorrow, Weds., Oct. 15. =)

@craig Thank you for the kudos. I only wish I could have taken more pictures! There were so many great points and information to take notes on, that the picture-taking had to suffer.

The Bulletin: Updates in the Social Marketing Field « SocialButterfly.
October 19, 2008

[...] Social Marketing Conference are available to view and download. I shared my own recap, as well as a picture recap. Good news is that I wasn’t alone as we had a ‘team’ of bloggers covering the [...]

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