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Web 3.0: Is it just semantics?

Wednesday, December 19th, 2007 | Web 2.0 Wednesdays

The answer is yes…and no.

The difference between Web 2.0 and Web 3.0 goes beyond a semantical argument and is a legit and growing concept despite groups that classify it as just the latest web-marketing diction craze. Like many terms (including the recent discussion on the social marketing list serv in trying to define social marketing from social media marketing, there are many different opinions defining the perimeters of Web 3.0 and different hypotheses on how the future of the web will progress.
Since I began this blog a week ago, I’ve had a couple inquiries asking: What is Web 3.0? This post hopes to explain this concept to those who are hearing of the term for the first time.

Web 3.0 is an extension of the web evolution from Web 1.0, to Web 2.0 and now, to the growing Web 3.0. Web 1.0 is usually described as ‘read-only’ content, while Web 2.0 was officially launched at the first Web 2.0 Conference in 2005. In brief, Web 2.0 describes a website’s capabilities as collaborative, customizable, interactive and can be shared. Web 2.0 can describe technologies such as blogs, wikis, tags, RSS feeds, user generated content and sites such as del.icio.us, Facebook, Flickr, MySpace and YouTube. Tim O’Reilly’s article describes Web 2.0 in great detail and is an excellent source to begin understanding the Web 2.0 world. The article also includes a diagram outlining the differences between Web 1.0 and Web 2.0.

Web 3.0, on the other hand, describes the next level. PC Magazine gives a full article on this topic, but I will try to summarize it in brief. Some describe Web 3.0 as being 3-D, having artificial intelligence components, new web service applications, and more. Web 3.0 may also be referred to as the Semantic Web (hence, the play on words…). The idea is that machines and services will be more advanced and better equipped to help consumers read, understand and navigate the web. Another term describing Web 3.0 is the Pervasive Web, meaning web technology is everywhere. This means taking the web beyond computers, cellphones, PDAs and other hand-held technologies to more, everyday life technologies and situations.

Feel free to comment on how you personally would define Web 3.0 according to your view/experience. Or, offer your prediction on which way the wild, wild web may go.

Tags: Marketing, Media-Centric Web, Pervasive Web, Semantic Web, Technology, Tim O'Reilly, Web 1.0, Web 2.0, Web 3.0

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December 19, 2007

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