SocialButterfly

Scribd Your Own Script: Social Publishing Meets Collaboration and More

Sunday, January 18th, 2009 | Social Media, social publishing | 2 Comments

At DC’s Social Media Club event this past week, I heard many mumors about Scribd, so naturally I checked it out. I have yet begun to explore the site, but already I am impressed. With the self-description of “democratizing publishing” through its document sharing community, it’s hard not to be immediately intrigued.

Launched in March 2007 by founders Trip Adler, Jared Friedman, and Tikhon Bernstam, the platform now has greated that 50 million readers every month, with over 50,000 documents uploaded every day, and is available in 90 different languages. What rock have I been stuck under? I mean, individuals like Obama and groups like the New York Times and the World Economic Forum are on here too! This looks like a great community, that I look forward to interacting with more.

Not only can you

• Engage in collaboration,
• Expand your social network through your profile, searching for colleagues,
• Create and join interest-specific groups,
• Upload and/or download documents and files,
• Find and discover interesting documents by category, by topic group, by searching, or by browsing the library,
• Find interesting documents by category, by topic group, by searching, or by just browsing our library,
• Create potential ways to monetize through your documents and hard work

With Scribd having just raised $9 million, along with a new president for social publishing, I look forward to observing and experiencing how Scribd develops in the future. Granted, the term “social publishing” has meant the publication of documents from “many to many” or “one to many” through a variety of social software mixed with web content management in terms of what the technology offers, however, what would “social publishing” through a non-profit/social change lens look like?

Anxious for your thoughts, as with today’s excitement at the We Are One concert on the mall today, my mind is racing with ideas. Cheers!

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Tags: collaboration, content management, internet, obama, Scribd, search, social media highlight, social networking, social publishing, social software, web, Web content