statistics

Did You Know? 2 Must-See Videos to FLY Together

Friday, October 31st, 2008 | Blog Talk, Interesting Articles, Social Marketing, Social Media | 4 Comments

My dad sent me this great video today. It makes you think. It motivates you, like @garyvee, to get off your butt and get moving. You may think that doing nothing only affects you. Tuning out is a choice. So, that can be your opinion. But, standing, means not helping others to fly.

No matter your political leanings, you must admit this quote is poetic. On NPR, a man talked about getting ready to vote for a president for the first time was being asked who he was voting for and why. He recalled this text message he received from a friend:

“Rosa sat, so Martin could walk. Martin walked, so Obama could run. And, Obama is running so our children can fly.”

What if that could be you? What if your actions could empower others to succeed. Think about the power that ripple effect could have. Whether it’s for Obama or McCain, Vote. Act. Do. No matter what, after the election, we will all need to keep moving, if not faster. Let’s get busy, and let’s FLY together. Just ask these guys:


*Don’t quote me on the stats, as I’m still trying to find this video’s source. But, it is powerful.

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Technorati releases New Studyrati on the State of the Blogsphere

Wednesday, September 24th, 2008 | Analytics and Measuring Metrics, Blogging and the Blogosphere, Case Studies and New Orgs/Campaigns, Interesting Articles, Social Media | 2 Comments

Geoff Livingston today created a post sharing how the blogosphere is not just for millenials and people aged 30 and under, citing that 50% of bloggers are 35 and over. Today, Technorati introduced it’s 2008 State of the Blogosphere report which support this assessment.

The report is divided into 5-days of coverage.

Technorati has been releasing its annual study that analyzes the current trends and themes of the blogosphere since 2004. The 2008 study is unique in that it marks the first time Technorati surveyed bloggers (1,079 according to TechCrunch) directly about the role blogging plays in their lives, the tools used, time and resources used, and more!

This study is one of various studies that have recently been revealed. Though there are fluctuations in the results, all lean towards the result that blogs are here to stay. Other studies include (as listed on Technorati)

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)
  • Universal McCann (March 2008)
    • 184 million WW have started a blog | 26.4 US
    • 346 million WW read blogs | 60.3 US
    • 77% of active Internet users read blogs

The numbers continue to change every day as more blogs are created. This is why I find Day 2’s of Technorati’s results most interesting so far. Day 2 shows statistics about the type of topics bloggesr are blogging about (i.e. 18% are blogging about health topics), their personality and writing styles, the motivations behind blogging, and the impact of blogging.

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Alexandra Bornkessel

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

Email: socialbutterfly4change@gmail.com

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