Read4Change Book Club

Tonight: Live Chat About Empathy, CSR, American Idol and More

Wednesday, February 24th, 2010 | #read4change | No Comments

Quick note: Tonight is our Read4Change Book Club chat via Twitter at 8pm EST. To join us, just follow @read4change or follow the hashtag #read4change.

Book: Wired to Care

Special Guest: Co-Author Pete Mortenson

Topic: Empathy + CSR as an Approach to Change

From Chase Bank to Pepsi to now–American Idol, many are integrating social media into their corporate social responsibility and/or their cause marketing efforts. Join us to discus what’s working and what’s needed–could it be more empathy? Co-author Pete Mortenson joins us to share his insights and the lessons gained from the concept of empathy.

FYI: During our chat, American Idol will be highlighting its latest cause initiative with Idol’s Kris Allen and the UN Foundation in Haiti. Thus, it’s a book club and a watch party all in one. (#UNFIdol) Hope you can join in on the fun!

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Piqued your interest? Learn more about the Read4Change Book Club –including future topics and books.

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Alexandra Bornkessel

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

Email: socialbutterfly4change@gmail.com

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Each month, lovers of books, people and making this world a better place gather online to discuss a social change-related book–its story, its info and how it can be applied towards our work.

Next Chat: July 28, 8pm EST

Topic: The Role of Film in Creating Change

Featured Movie: FOOD, Inc.

Special Guest: David Neff (@daveiam)

Want to join? Follow @read4change on Twitter and use the #read4change hashtag.

Learn More: ...And vote on upcoming books.

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