SocialButterfly

Happy Birthday SocialButterfly…and Me!

Monday, December 22nd, 2008 | SocialButterfly | 7 Comments

Today marks SocialButterfly’s 1-year birthday.

This past year was full of surprises, new adventures, and has been such a great whirlwind that I feel much like the kitten in the picture - trying to catch my breathe and “paws.” My anthem for 2008 was “Too Blessed to be Stressed,” and many times, I found myself needing to be reminded of just that.

This past year, I:

• Moved 4 times, one being from the middle of the Missouri River in Columbia, Missouri to the row houses of Capitol Hill.
• Have been deliriously happy as a new bride-to-be. After a two-year, long distance relationship, my honey and I are now sharing the same city and enjoying building a new life together. Bless our hearts, we looked at 33 different places in DC before we decided upon our current apartment. Needless to say, I felt like we had earned our real estate licenses!
• I graduated grad school, finished a fellowship, wrote and presented my thesis paper across the pond, and began a full-time gig doing what I love - social marketing and social media marketing.
• Worked with a total of about 8 part-time volunteers, including my parents, one of my best friends, and a few people from our community in Arkansas, through a grassroots effort, created and built a fund raiser for Multiple Sclerosis and raised over $70,000 in one night - making my total efforts in four years of MS fund raising a total of $325k+.
• Made many new friends and colleagues that continue to inspire me through Changebloggers, motivate me through connections on Twitter and online community, support me in my development and run the race with me….so to all you readers and friends, I hope I have done the same for you in return. If not, give me a little kick in the pants, and I’ll get going.

For 2009, who knows what will be next….but I promise you, we’ll be sure to keep it interesting. As a fellow reminder to both myself and my readers, keep perspective, and as a friend of mine once told me, “Keep the main thing, the main thing.”

Not only is it the blog’s birthday this week, but it’s also mine…in case the title through you for a loop. =)

flickr credit: loveberries
Liked what you read? Feel free to share with others:

Tags: 2008, 2009, birthday, blogging, blogversary, Changebloggers, education, fundraising, happy birthday, inspiration, motivation, online community, perspective, professional, support, twitter, Washington D.C.

Forget Personal Branding: What About a Sing-A-Long Resume?

Thursday, October 2nd, 2008 | Blog Talk, Social Media, Video | 3 Comments

I have lot more to report from the World Social Marketing Conference, however, this news bit is too good not too share. Last week, I connected with Holly Grande on Twitter, and this girl is smart. Not only is she a rising public relations star, but you may not know that she is also rising singing sensation.

So I might have exaggerated a bit (though she has done voice overs for Radio Disney), but Holly took the usual ‘resume’ section on her blog, and instead of posting her actual resume, Holly provided a new range in entertainment. Literally. Check out Holly’s “Sing-A-Long Resume” below. Who wouldn’t hire someone with this innovative creativty (and bravery)?

You can get catch more of Holly on her blog and at BrazenCareerist. What other unique ways have you or your friends done to re-frame and refresh your resume?

Liked what you read? Feel free to share with others:

Tags: career, career advice, communications, consulting, creative, Holly Grande, innovative, job hunting, job search, Marketing, newly graduated, personal branding, professional, professional advice, public relations, recruiting, resume, resume writing, sing-a-long, Video

Your Facebook Professionalism Policy: Balancing Your Relationships On and Off the Clock

Sunday, August 10th, 2008 | Blog Talk, Social Media | 8 Comments

For many Gen-Yers and young professionals, Facebook started out as a social network. Then, high-schoolers were allowed in. Now, understandably, more and more people are joining that range in age - and in relationship to you. Point in case:

• My friend recently helped her mom create a Facebook account.
• Another commented that all her co-workers want her to become a Facebook friend.
• According to Quantcast, in July 208, 46% of Facebook users are 18-34.
• in July 2007, ComScore reported a 181% growth of users ages 25-34, and a 98% growth in users 35+.

Thus, with Facebook going from social status —> professional network, it begs the question, what are the new the rules of thumb for one’s Facebook account? So I asked followers on Twitter. The results:

1. All or nothing. One of the most popular answers was to go all access with everyone. This route shows to your co-workers and professional network that you own who you are. Nothing to hide. Some also responded that this helps increase the office culture and camaraderie.
2. Oil and water don’t mix. It gets murky. Best to keep Facebook separate. One person commented that you can come to know too much about someone and that can distract from business.
3. Go Half and Half. Others answered saying they prefer to keep professional work colleagues and co-workers at bay by using the ‘limited profile’ feature on Facebook. Or, setting privacy settings so only certain friends or groups can see certain applications, photos or the wall.
4. Work It. Lee Aase, on his blog, Social Media University, suggest a shortcut. While waiting for Facebook to devise a way to better differentiate relationships with a system more sophisticated than the limited profile graph, Aase suggest creating a group for your professional contacts and name it “FirstName LastName Professional Contacts.” Aase explains further on his blog. Or, use Facebook’s friend lists to differentiate Aase also suggests.

No matter what you prefer, it’s best to adopt a strategy early, be wise, cautious and careful. Even those that believed in full access agreed that in the past year, they’ve tweaked their their own personal guidelines. i.e. Adopting the self-policy that one must meet someone in their professional network in person before they cozy up on Facebook.

For me, currently, I adopt a mix between the full access and the limited profile. This is largely for one reasons:

• I want you to get to know me. I have nothing to hide. But, I’d prefer someone get to know me in person, before just reading my profile and making assumptions or place me into some category or description of who they think I might be. It’s one thing to know someone in the office, but it’s another to befriend a person.

Some other guidelines friends mentioned through my Twitter survey. Don’t post:

• Inappropriate pictures (nudity, over-drinking, kissing, dancing, etc.)
• Clean up those pictures from college frat days
• Represent who you are, but be keen to what information sparks controversy
• Don’t use foul language
• Review your privacy settings
• Understand what happens to your profile when you add an application
• When you ‘become a fan’ or join a group, understand some may not get your inner circle’s inside jokes or may think you are endorsing certain ideas/services/products
• If you wouldn’t show it to your mom, you probably don’t want your boss to see.
• Don’t make your profiles busy or hard to read if you want to use it for networking.

What’s your Facebook Professionalism Policy? or, what do you think of mine?

photo credit: Flickr, Amit Gupta (from Newsweek article)

Tags: co-workers, colleagues, facebook, growth, office culture, privacy, professional, professional networking, professionalism, relationships, rules at work, social networking, social networks, work, work life balance, young professionals

Who is SocialButterfly? An Interview for BlogHer as the Interview-ee

Monday, May 5th, 2008 | Blog Talk, SocialButterfly | 4 Comments

Beth Kanter, of the Beth’s Blog, who I featured last month as the second member of SocialButterfly’s Blogger Neighborhood, interviewed me for BlogHer. My first official ‘professional’ interview as the interview-ee!

1. Tell me a little about you.

I am a social marketing believer, blogger, researcher, practitioner and enthusiast. Social marketing for good - not to be confused with social media marketing. Currently, my day job is a graduate student at the University of Missouri’s School of Journalism where I will graduate this month. In June, I will start full-time at the social marketing firm I’ve been completing a fellowship at in Washington D.C., working on the client team representing the National Institute on Drug Abuse. As of this moment, I am defending my thesis, graduating and taking a moment to breath, =).

Academics and work aside, my passion is working with and on behalf of nonprofits. My family, myself and a small group of dedicated and committed individuals started a non-profit in Arkansas that benefits multiple sclerosis and works in partnership with the MS Society. In one year, with about eight people, no budget and two main events, we’ve raised over $275k.

2. Tell me about your thesis.

Just the word ‘thesis’ seems to make eyes glaze over, so I’ll try to keep this interesting. What influences you in the actions you take? the opinions or attitudes you hold? What shapes how you feel? Is it CNN broadcasting live, yahoo news feeds, a blog, your next door neighbor, or a guest lecturer? I’m supposing that it’s all the above and more. My research looks at the media landscape and the concept of influence and how this affects the public agenda….and within this mess and shades of gray, how and where the practice of social marketing fits in. I suggest social marketing offers us an opportunity to work collaboratively, erase divisions and provides a platform for those with similar motivations - doing good - to unite across industry fields, and thus, be more effective and successful.

Tags: beth, beth kanter, blogher, britt bravo, have fun do good, interview, Nedra Weinreich, nonprofit, professional, Social Marketing, SocialButterfly, Technology, thesis, world social marketing conference