SocialButterfly

Upping the Ante

Saturday, June 12th, 2010 | Changeblogging: NP, activism, social change +, SocialButterfly | No Comments

This is my third post in the seven-day quest to raise $1100 to provide 7 roofs for 7 Guatemalan families!. In these seven days, I will be sharing updates, answering your questions and sharing insights gained. This post provide you with quite the update.

Friday morning, I checked-in with our fundraising efforts and just about fell out of my chair. An anonymous donor gave two big items–a large monetary donation ($1100) and a challenge. The challenge? “7 is a good number but is it possible to shoot for all 14?” Well, what do you say?

The cost for all 14 roofs in sum is $2200. To date, we’ve raised $1590 and achieved our initial goal of $1100, but could we blow this one out of the park? To reach $2200, we only have $610 left to go. Will you accept the challenge?

To donate, visit: http://www.crowdrise.com/loveroofs.

*And to the anonymous donor–thank you from the bottom of my heart for not just the donation, but also for the encouragement to push farther and do better.

Tags: #loveroofs, challenge, fundraising, Guatemala

Questions to Prevent Awareness Fever

Tuesday, February 9th, 2010 | Social Marketing | 28 Comments

They know about us, who cares if they don’t buy? Would any company ever say this?? Hey, we spent $5M, and made $1M–but at least more people know about us–look at all the awareness we got. No, they would not. Better phrased, they would not be satisfied with that answer. They’d want more information. They’d look at the whole product cycle–from development, to placement, to price, to promotion and beyond.

So, why, fellow health marketing and do-gooders do we settle with “awareness-building?” To be frank, every time I’m in a meeting and I hear the word awareness, my skin crawls. Awareness is great–but there’s a time and place for it. I’m aware of Ritz crackers, but I buy Wheat Thins. I’m aware of Powerade, but I buy Gatorade. There are times I might know about your cause–but I won’t donate. Other times I might know you need help, but I won’t volunteer. I know exercise is healthy, yet I’m still sitting here typing this blog post. There is a reason to these behaviors and decisions. There are motivations, barriers, incentives, costs, and more.

If our friends in the private sector won’t settle, we shouldn’t either. Thus, in the comments, let’s suggest questions to ask when awareness fever strikes our next meeting. Ready, Set, Go.

Questions to Prevent Awareness Fever

1. How do we turn awareness into action? submitted by Holly Grande
2. How do we measure awareness? submitted by Holly Grande
3. What does awareness mean for the campaign? submitted by Holly Grande
4. So, what do we want people to do with all that awareness? submitted by Mike Newton-Ward
5. Why do you want to increase awareness in the first place? submitted by Steve Radick
6. Why does the general public need to know what your division/branch/organization is doing? submitted by Steve Radick
7. Why should people care? submitted by Steve Radick
8. When did awareness change anything? submitted by Craig Lefebvre
9. How can we move people towards action? submitted Fard Johnmar
10. What are you really offering people that’s new in exchange for the change you want in their routine? submitted by Peter Mitchell
11. How are you so sure people don’t know this already? submitted by Peter Mitchell
12. Are people seeking out this kind of information? submitted by Peter Mitchell
13. Wouldn’t it be better to offer people something they already want? submitted by Peter Mitchell
14. who is already aware, and what they need in order to move them along to the next stage on the path to taking action? submitted by Nedra Weinreich
15. Is awareness given, but no action taken? submitted by Christiane Lellig
16. Is awareness of the sender’s problem necessary for audience to take an intended action? submitted by Christiane Lellig
17. Once we raise awareness in the room, what ACTIONS are the people in the room going to take in their lives? If we can’t answer the question, START OVER with a new plan. submitted by Mike Domitrz
18. Your turn. Yes, you–the person nodding their head who’s frustrated with this very same thing. I know you’re out there. (I’ll update this list below with your questions and give you some link love.)

flickr credit: Leo Reynolds

Tags: approach, awareness, awareness-building, campaign, challenge, communications, education, prevention, pro-active, strategy

Blog Action Day: What is Public Health? What is Poverty?

Wednesday, October 15th, 2008 | Blog Talk, Changeblogging: NP, activism, social change +, Public Health | 6 Comments

In honor of today’s Blog Action Day on poverty, here is a background on poverty and how social marketing can be applied, as I saw broken down by Philip Kotler himself at the World Social Marketing Conference.

Additionally, join over 40 of DC’s influential changemakers at Buffalo Billiards at DC’s 1st Changeblogger meetup. We will recognize and commemorate Blog Action Day, connect with Alex Steed’s social change tour, mingle and share re: living and working for positive change.

What is poverty?

In researching the answer to this question, I couldn’t escape the purpose behind a campaign by the Association of Public Health Schools and the Pfizer Foundation recently created called “What is public health?” This campaign works to better brand ‘public health’ to the public, while also raising awareness, education and encouraging participation in the public health conversation. Participants are asked to put red “This is public health stickers” on items that they feel represent public health. My challenge: What would this look like if the question: “What is poverty?” was asked?

Early Solutions to Poverty

Kotler listed 4 early solutions to poverty: alms programs, workhouses for the poor, deficit financing and economic development. With these solutions, four major strategies reveal themselves to reduce poverty:

• Economic Growth Strategy
• Redistribution Strategy
• Massive Foreign Aid
• Population Control

As Kotler continued to outline, he stated the “Two Main Thrusts” used to alleviate poverty are population control (from contraceptive campaigns, to abortions, education of women, industrialization to passing laws restricting the number of children) and improving the support of povert-escaping behavior. This umbrellas micro finance and empowerment, education and health programs.

The Goal

As part of the Millennium Goals, the World Bank and the United Nations have 8 goals and 17 targets to alleviate poverty (Kotler). One goal is to eradicate extreme poverty and hunger by:

• Cutting in half the proportion of people whose income is less than a $1 a day.
• Halve the proportion of people who suffer from hunger.

Why Care?

Everyone hears we need to solve poverty, but my eyes were widened as to WHY we need to solve hunger. And, this goes beyond the humanity of reasons, but puts some more solid evidence to the issue. Kotler spoke of these 6 reasons:

1. Sympathy and compassion about wasted lives.
2. Poverty drives some poor people into crime and terrorism.
3. Poor are more prone to health problems and spreading of disease.
4. Poor are more likely to follow demogogues.
5. Poor nations can collapse into “failed states” that cannot pay their foreign debt.
6. The poor are an untapped trillion dollar market opportunity.

Why Social Marketing?

Kotler, along with social marketing expert Nancy Lee, both are literally writing the book answering this part of the poverty question. I personally can’t wait for the book to come out because I truly believe that social marketing provides the right tools for us to solve global issues such as poverty. In the presentation, Kotler identified a 6-part framework as to how social marketing can be applied to the poverty issue. However, in the book, a larger and more developed framework is offered, as well as further context of the issue.

So, back to the challenge. How would you answer this question: What is poverty?

Liked what you read? Feel free to share with others:

Tags: action, activism, blog action day, challenge, change, community, global issue, help, issue, nation, Philip Kotler, poverty, public, Public Health, research, share, social change, social issue

The Changeblogger Meme Continues

Friday, August 29th, 2008 | Blog Talk, Social Marketing | 2 Comments

After allowing some time for reflection, I want to respond to the Changeblogger Meme that the wonderful Qui Diaz began over at the Buzz Bin.

Qui, while highlighting the changeblogger movement, also created mapped out a great way to further spread the word, while also allowing us to learn more about each other and what motivates us in our work. She asks us three important questions. Thus, these questions not only continue the changeblogger mantra, but lets us know more about our community.

I love to champion for people to own their education. It’s my number one advice to any student or colleague. Education, being defined as increasing one’s willingness to learn - about life, people, a neighbor, a stranger’s circumstance, a country’s predicament, and about oneself. From this, I feel so much else flows. =)

Many people. This being both an Olympic year and an election year, I am seeing it more sources for inspiration than ever. Journalists are working towards this goal. Teachers, communicators, athletes, social tech friends, lawyers, youth, social workers, non-profits, repairmen, grandmothers, and more. I’m just blessed to be working among these people…and learning from them along the way! =)

Through this blog, I hope I am inspiring others to continue learning and growing. I hope that in you, there is a root that’s taken hold that is growing infectiously within you and being spread among others, that when you believe in something, when you work hard, and settle for nothing less than your utmost best, anything truly is possible. It’s just easier when we have a community to support us, and healthy influencers amongst us. Thus, thank you.

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Before you think I am being a cop-out from the meme. This is honestly how I feel. And, I feel the beginning for positive change around oneself, begins within oneself.

Beyond this, I do have a personal interest in finding a cure for multiple sclerosis. Much of my volunteer efforts have gone towards this issue, as well as other health-related issues. I’m also a strong believer in mentors and role-modeling programs, individual empowerment as a route against alcohol and drug abuse. As a female and past gymnast, I am well aware issues like anorexia due to many beloved friends battles. The issue that has been increasinly on my mind most recently is access to healthy drinking water.

However, this is why I love social marketing! It goes beyond awareness, beyond fundraising, and looks to develop long-term programs and initiatives to address these challenges. I can’t wait for the future of this field. But that’s a whole ‘nother rant. For now, join the journey. It’s going to be rad. Check it, =)

Tagging: Kivi Leroux Miller, Mike Kujawski, Tera Wozniak, Thursday Bram, Leyla Farah, Jeff Brooks, Katya, Rosetta, Rebecca Leaman

photo cred: flickr, carfs

Tags: anorexia, challenge, change, Changeblogger, education, empowerment, health, influence, issues, learning, multiple sclerosis, social good, Social Marketing, water

Another Turn on the 29-Day Giving Challenge

Wednesday, June 4th, 2008 | Blog Talk, Experience This?, General Events and Happenings | No Comments

The 29-Day Giving Challenge movement was started by Cami, when she was faced the diagnosis of the chronic illness multiple sclerosis during a major move. A spiritual teacher of hers, Mbali Creazzo, suggested that she give away 29 things in 29 days in an effort to get outside her own struggle each day.

According to Mbali, the 29 gifts originated as an African tradition. Today, over 2,000 people have participated in the challenge so far. And, I am joining them.

The challenge focuses on giving, anything - from clothes, to money, to smiles, hugs, compliments, time and energy, love, compassion, empathy or an extra hand - any way to GIVE. The challenge does come with a set of rules, mainly, to have fun, relax and reflect.

I joined this challenge for a variety of reasons.

First, I connected to Cami’s story as my best friend has multiple sclerosis. Secondly, that same friend continues to teach me, and give to me, AND give to others on a daily basis. She is continually reading and sharing her joy for life, her keen insight into the human spirit and her enthusiasm and love for life.

So, I’m taking the challenge, and taking it another turn: I want to concentrate my giving on those that are close to me, to show appreciation and love for what they do. Often time, I think it’s easy for us to focus on trying to help others, especially in the nonprofit and social marketing fields. Sometimes, we overlook those right in front of us in the process. (Note: It’s still important to give to others, but u pickin’ up what I’m putting down, right?) Thus, I plan on doing the 29-Day Giving Challenge:

• With my boyfriend. My mom. My best friend. My roommate.
• And groups of people including coworkers, friends who live far away, the homeless, nonprofits, etc.

Imagine what we could do if we TARGETED not only our financial giving, but the gifts that take extra time, extra thought and that extra step…to say thank you, you are loved, and I care.

I invite you to join us! The 29-Day Giving Challenge also has an online community here.

I will share my reflections on my experience at the end of each time period.

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If you’ve participated in the 29-Day Giving Challenge, share your experiences with us in the comments section, =).

Tags: 29, 29 Day Give, 29 Day Give Challenge, Cami, challenge, charity, gift, giving, giving challenge, love, multiple sclerosis, positive, sharing, social change, time