SocialButterfly

An Afternoon Conversation Calls Me Back

Tuesday, July 1st, 2008 | Blog Talk, Case Studies and New Orgs/Campaigns, Social Marketing, SocialButterfly | 3 Comments

I’m starting another series. Apparently, I like series. But I think readers do to, because it helps you know what kind of content to predict. Or, so Seth Godin tells us.

Today, I was fortunate enough to connect with one of SocialButterfly’s consistent readers at the Ad Council. I want to thank him through this blog as the conversation inspired me to start this new series: Social Marketing Classic Campaigns.

A month now into my ‘official’ new full-time role at work, I have slightly gotten a bit side-tracked in my enthusiasm for social media, that the true ’social marketing’ aspect of my blog has been lacking. Thus, to complement the Social Media Highlight series I have, I’m starting this new one.

This afternoon’s conversation reminded me of what I think would be a DREAM job –> having the ability to brand social marketing, to further the field, to expand its practices and applications, to share its tool belt with those across industries and across nations, and to inspire more SocialButterflies…so to speak. =) But this can’t be accomplished alone, and we all play our part.

Thus, stay tuned as every other week I am going to showcase a classic social marketing campaign, and highlight movements in the field. Through this, I hope to elaborate on social marketing’s theory using real-world examples. As, I also realized this afternoon, that I’ve been focusing a lot on the promotional efforts of social marketing, which is a trend of the field and not just myself. Thus, I hope to highlight some really great campaigns.

It might be a small step towards the dream, but small steps can end up coving a large distance! If you have some ideas on some you’d like to see featured, feel free to post a note. Until then, social marketers unite!

Tags: Ad Council, advertising campaign, brand, branding, campaign, campaigns, Case Studies and New Orgs/Campaigns, change, inspiration, Marketing, Seth Godin, social, social change, Social Marketing, social marketing campaign, Social Media, social media highlight, SocialButterfly

What’s Your Favorite Earth Day Logo? Google? Yahoo? YouTube? and others join in!

Tuesday, April 22nd, 2008 | Blog Talk, Green Marketing | No Comments

Today was an exciting day off- and on-line. In celebration of Earth Day, many company’s changed their company logo. Which was your favorite?

Ask.com

Search Engine RoundTable

AOL.com

Google

Cre8asite Forums

Yahoo (Original is in Flash)

Kentucky.gov

Other’s that had Earth Day logos that I couldn’t get to upload during my mini-break in thesis writing include: MSN, the BBC and YouTube’s.

What ones have I missed and what ones are your favorites?

Cheers!

Tags: aol.com, ask.com, BBC, brand, branding, Cre8asite, cretive green, earth, Earth Day, Earth Day 2008, Earth Day logos, get green, go green, google, green, green advertising, green logo, green logos, Green Marketing, Kentucky, logos, MSN, online branding, Search Engine Roundtable, yahoo, YouTube